The best pastry chef in Italy and his two sons Debora and Nicola, the innovative generation of the family, faced this particular year with courageous initiatives. Guests at the Master Management in Catering at the 24ORE Business School tell it
Three pastry shops in the red zone, now yellow, then who knows, the eshop open, the delivery, the charities and now the opening of a new store in Verona. Iginio Massari, always accompanied by his family, he certainly did not stop in these complicated months.
"Our goal was to open in May – the most famous pastry chef in Italy told us yesterday – Then there was a confusion, but we did not lose the goal of being successful with Verona, a very open city. We always aim to take people by the throat "A goal that is not difficult in terms of intent, nor in its intrinsic greed, but certainly for the period.
The world of catering is perhaps the one that is paying the most for the effects of the covid and Massari knows it well but this has made him even more determined.
Because yes, Massari's history is made up of determination and iron discipline and his reputation as an irreproachable chef precedes him.
But perhaps in this way we can face a global pandemic and all the uncertainty of the future, with solid foundations, a deep respect for the customer and a constant idea of progress: do not stop, but move forward always trying to keep up with the innovation and with the changing world. This is how a temporary store in Rome was born, the eshop, which we mentioned earlier, which in 2020 collected 400% more orders than the previous year, and in which the waiters and bartenders from Brescia who had closed activities were involved, but also the research on sustainable plastic free packaging and the inevitable innovations in the production, always artisanal, of the whole family: like the mousse dedicated to Verona, a stratospheric delight to turn the page and arrive in 2021.
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