The statements of the photographer who at Vinitaly talked about his wine and his idea of this product "against nature" are discussing
King of advertisements, images that have made culture. Provocative. Oliviero Toscani is also talked about at Vinitaly where he intervened by attacking the so-called peasant wine without half measures.
"The peasant's wine sucks, unless he is lucky by running into a good year .
Interviewed by the Republic, he told of the wine project that bears his name. He clearly stated that he was watching others make wine, because for him it is a serious thing that does not allow for improvisation. After defining that of winemaking an operation against nature (in the sense that if the nature were left free to act the product would turn into vinegar) the photographer communicated the preference for light wines, which transmit «cheerful lightness.
At the same venue, he underlined the importance of a product like wine for Italy, which at this historical moment represents a real model for other industrial sectors. But are we sure that for Oliviero Toscani wine is such a scientific market?
Judging by his first memory, it seems not: "I remember it very well: we were displaced in the Bergamo area, and Signora Maria gave me two fingers of red wine. I don't remember how often, but I remember the taste, the smell of that wine. And it's a beautiful memory ".
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