It is the second store in the United States, after the one in Chicago. Also in furnishing, everything speaks of the most famous hazelnut cream in the world. On the menu, crepes, french toast, waffles with different toppings and Nutella ice cream. Then, of course, bread and Nutella
Just look out at the entrance, in the shape of a jar, to understand that the Nutella Cafè it is a totalizing experience, one full immersion in the world of the most famous hazelnut cream. The second store opened in the United States from Ferrero (after the one in Chicago), inaugurated on November 14th, is located at 116 of University Place, in the Village of New York, a stone's throw from Union Square. An area frequented by students all over the world, because it is home to the campus of New York University.
Also the colors, the shapes of the furniture, the gadgets and even the ceiling (which is reminiscent of a cream spread) speak of Nutella. And soon personalized jars with names will be available. «We have conceived this Cafè and that of Chicago so that the customers are immediately catapulted into a Nutella experience, Explained to Ansa Richard Fossali, vice president of operations for the two American stores. «Furthermore, the customer can create his own experience by personalizing the menu.
Speaking of menu, naturally the protagonist is Nutella. You can order the specialties prepared in the Chicago store (like panzanella made with yogurt, basil, berries and sprinkled with Nutella), but also dishes prepared exclusively for the Cafè in New York. For example, crepes, french toast, waffle based on Nutella that can be customized with fruit filling and with different toppings; or the nutella ice cream. And, of course, the inevitable bread and Nutella.
«The Nutella myth was born in Italy as bread and Nutella. Then it spread throughout the world combined with other products, "says Mattia Pes, marketing manager of Nutella Cafè. We want to spread this myth in the United States. Above all for the Breakfast, fundamental meal, to ensure that the day begins in a positive way .
The store is open every day from 7 to 21 (at 22 on Friday and Saturday).
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