Who said that gray must necessarily be synonymous with boredom and sadness? There are those who start from this often mistreated color – classic, of course, but most often associated with a drastic lack of panache – has managed to reach heights of unimaginable elegance and creativity. Like Giorgio Armani, for the friends of the catwalk King Giorgio, who in the course of his long career has been able to give the gray a thousand different faces, reaffirming without possibility of objections its centrality in the world of style and fashion.

And so these days, while the streets of Milan are in turmoil for women's fashion week, the agegelateria Meneghina Gusto 17 has decided to create a special limited edition of ice cream that pays homage to the color so loved by Armani, playing on the different shades of gray. An ode to essentiality and elegance even in a cup, declined on a color that is anything but usual when it comes to ice creams and the like.

In fact, there are three creations elaborated by Gusto 17. The first is inspired by the nuances of the Armanian "greige", a sublime encounter halfway between gray and beige: it is a three-chocolate ice cream made with a base of white chocolate, enriched with pops of blown spelled pralined with fondant and milk. The second one, with a slightly darker appearance, is proposed as a cheesecake decomposed with jam based on pears and rum. The third, finally, turns towards a darker nuance, with a taste of salted fiordilatte enriched with a crumble of caramel and poppy seeds.

To combine these three ice creams will be a secret ingredient, but always organic and natural, which will be possible to discover directly on site. Or tasting. The limited edition in honor of Giorgio Armani's gray will remain available until Sunday, September 24, the final day of the fashion week, in the two Milanese premises of Gusto 17 in Via Savona 17 and in Via Cagnola 10.