The peak month is January, what is now called "healthy" in jargon Veganuary. This trend that is spreading, thanks to the particular year we have left behind, is to offer more and more the veg food, both in restaurants and through the delivery.
Healthy, nutritious, locally sourced and highly seasonal products, this is the perfect post Christmas food and for whom prefers a diet without any type of animal protein. But not only. This is the perfect delivery for when you are too tired to cook and not to fall back into too high-calorie foods. Thanks to stress, laziness and gluttony, it is a moment that temptation leads us to a nice pizza. But we need rigor and awareness.
Uber Eats, for example, one of the largest delivery platform, was able to see the trend of this new trend by updating the ranking of the most ordered take-away dishes from restaurants. The demand and purchase of legumes, perfect for creating veg burgers, soups, salads and hummus. Immediately afterwards, dishes of ethnic origin or fusion nutrition are preferred such as Indian or Mexican proposals, but always strictly veg like the Indian lentil soup, the Dorayaki and the vegetarian taco. Without forgetting cereals, ginger, the omnipresent avocado (perfect for customizing each recipe) to red fruits and seeds. The list of requests is completed by lighter animal proteins, such as fish and turkey.
This veg challenge of the month was born in 2014 and until last year one million people in the world and tens of thousands in Italy, including many celebrities. The beauty of this challenge is that it is carried out all together with a common goal: bring people closer to a more conscious diet, demonstrating how simple (as well as tasty) it is to reduce your consumption of products of animal origin.
The principles behind the Veganuary
All the reasons behind this month have an ethical value as animals continue to be exploited and abused in intensive farming. Environmental, given that a diet mainly based on meat consumption is particularly evasive. In 2006 in fact the FAO it blamed the sector for 18% of world greenhouse gas emissions, even surpassing transport. In terms of health instead the WHO repeatedly stated the link between excessive consumption of red meats and cardiovascular and oncological pathologies. Last but not least, it is also an economic factor, since it is well known that the purchase of products derived from animals (from meat to cheese) has higher costs than cereals, vegetables and legumes.
Do you feel like vegan?
Uber Eats research was dictated precisely by the numbers obtained in deliveries, in which people opted for vegan restaurants or veg proposals within the menus. But there are countries where this cuisine is more successful than in others. The area in which more vegan orders are made is primarily theEngland, followed by the Poland and from France. In Italy, home to some of the most popular recipes in the world, a strong increase in orders for these dishes: in fact from 2018 to 2020 a 300% increase in deliveries. There are people for whom vegan cuisine is a real passion, in fact, last September 25 a Milanese user – documents Uber eats – placed an order from the restaurant V3RAW – Balanced & Energy of 43 items including dishes and drinks.
Uber eats but not only …
Many food delivery platforms have now adapted to these new lifestyles. Another of these is precisely Just Eat, stating that in the last six months of the 2020 the vegan and vegetarian demand has grown exponentially, with an increase in orders only for lunch equal to 153%. In fact, since the home has also become our office, the demand for something healthier could only increase. A sedentary lifestyle makes bad jokes, at least you have to indulge in healthy food.
Obviously, the big cities where the wide offer allows to satisfy the tastes of anyone. Veg & Bio, are two trends that for years have been galloping at record figures in Italian food consumption, also find their place in this sector, resulting in the two types of cuisine that are growing most in two cities in particular: Turin as regards vegan and vegetarian, Milan instead for that Bio & Healtly.
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