Altroconsumo shopped in 2000 stores throughout Italy and published the ranking of the most convenient supermarkets. And, surprisingly, the survey revealed that Milan is the city where you can save the most
According to Istat data, Italian families spend on average 6,570 euros per year for shopping, but by changing their habits and following a few simple tips, every family could get to save even more than 1700 euros every year. To say it is Other consumption which published its annual investigation on supermarkets that identifies the most convenient signs to go shopping, this year's survey also enriched the ranking dedicated to products bio.
The method of investigation
Other consumption monitored prices throughout the year, considering the entire assortment of each chain in the 1813 categories included in the survey: food, household and personal care products and pet food. The investigation involved 1869 hypermarkets and supermarkets is 194 discount stores throughout the country.
The most affordable brands: Famila and Aldi
Considering a basket consisting of all products in the assortment, between supermarkets and hypermarkets wins first place Familiarize it, while between discount he ranks in the first position Aldi, followed by Eurospin ed MD.
Branded, cheap and organic products: where to buy them
Altroconsumo then imagined a typical expense of an average family. Considering an expense consisting of branded products, the cheapest supermarket turns out to be Ipercoop, on a par with Esselunga Superstore. As for the expense of commercial brand products, we find it in the first place for convenience Dok, widespread especially in Southern Italy, and in second place the various branded stores Conad. Turning to the expense of cheap products, 4 ex aequo chains are classified in first position: Aldi, Eurospin, MD and Penny Market. The cheapest expense of organic products instead it is done by Dok, followed by the group Familiarize it with Todis.
Strawberry Yomo yogurt, the product with the most variable price
The survey showed that the prices of the same product can fluctuate a lot from one brand to another, up to 340 percent. The product with the largest price fluctuations is Yomo fruit yogurt, strawberry flavor (results very similar to that of Sicilian citrus). The minimum price recorded is equal to 2.28 euros per kilo at Ipercoop in Venice, while the higher one results 10 euros per kilo at Carrefour in Bologna, very similar from Iper in Milan at 9.96 euros per kilo.
Nutella, the product with the most stable price
In reverse, the product whose price was particularly stable with a greater concentration around a certain value, like last year, is the 600g and 630g Nutella package: although there are exceptions with particularly advantageous or high prices, 86% of the prices recorded are among the 7.50 euros and 8.50 euros per kilo.
The prices of large retailers have undergone particular variations during the lockdown period, equal to almost 4-5% with peaks of 9% for detergents, but Altroconsumo, which has undertaken to constantly monitor and report price increases during this phase criticism, claimed that product price increases have almost completely recovered, except those of fruit and vegetables.
The cheapest cities (the first is Milan)
Thanks to a specific survey on branded products in 693 hyper and super, carried out between June and July 2020, Altroconsumo analyzed the levels of savings on spending based on geographical area. The city where the greatest convenience is found is Milan, where citizens can save up to 1769 euros. Speaking of points of sale, however, the cheapest store is Conad City Spesa Facile in Pordenone, city where savings of about a can be achieved 1100 euros.
More competition, more savings
By focusing on the areas where the most convenient supermarkets are located, it emerges that the level of savings is determined by greater degree of competition. For this reason, it appears that in southern cities, where the concentration of brands is lower, the possibilities of saving drastically decrease: in fact, it is necessary to reach the 18th position of the ranking before finding a city in the South, Naples. As highlighted by the analysis, in cities where there is less competition, such as Lecce or Taranto, annual savings of up to 300 euros can be achieved.
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