Massimo Bottura's hamburger that is eaten at the Gucci Osteria in Florence and Beverly Hills. The chef's touch? Cotechino
Massimo Bottura, twice voted first in the ranking of The Word’s 50 Best Restaurants with his Osteria Francescana di Modena does not only cook tortellini and crispy lasagna. Although its mission is to preserve and reinvent Italian cuisine, this does not mean absolutely being harnessed in tradition. He looks at her from 10 km away, as he liked to repeat, and by now even thousands from his Modena.
How it does it the hamburger the most famous chef in Italy and the most famous Italian chef in the world? The meatball is composed of Chianina and cotechino meat, on which a layer of Parmesan cheese, green sauce made with parsley, anchovies and capers, and mayonnaise corrected with balsamic vinegar glaze are placed. All flavors are mixed in umami harmony: "On the palate, the taste is perfect", he confesses, speaking of the Emilia Burger.
The idea was born a few years ago as a result of the collaboration with the American chain Shake Shack for the New York marathon, a way to bring Italianness to the center of the Big Apple as today in the new opening of Gucci Osteria da Massimo Bottura in Beverly Hills . But the Emilia Burger is also served at Franceschetta 58 (the group's trattoria in Modena) and at the Gucci Osteria in Florence, now becoming an iconic dish in which the concepts of border, belonging, tradition are redefined.
Bringing the world to Italy
The Gucci Osteria in Florence, opened in 2018 on the ground floor of the Palazzo della Mercanzia which houses the Gucci Garden, the historical archive of the maison, a museum space and a boutique, has earned its first Michelin star in the 2020 guide. The menu it is titled "Come into the world with us" and apart from the Tortellini with Crema di Parmigiano Reggiano is a succession of international inspirations: Caesar Salad all'emiliana, Chianina Hot Dog, Taka Buns (steamed bao with pork belly) and the inevitable Emilia Burger. In the kitchen the chef Ana Karime Lopez Kondo, Mexican of origin, and a precise intent "The restaurant", explained Massimo Bottura at the inauguration, "helps to remember that Florence has always been a center of cultural exchanges, particularly during the Renaissance" .
Bringing Italy into the world
Gucci Osteria by Massimo Bottura Beverly Hills has opened its doors on the roof of the Gucci store on Rodeo Drive. In the kitchen Mattia Agazzi, who recently moved to Los Angeles after working as a sous chef for Karime in Italy, bringing with him the creative vision he shares with Massimo and Karime to make it happen on the Californian coast. The menu is deeply Italian, inspired by the international careers of the three chefs and their travels to discover different culinary traditions, as well as their passion for art and music. It includes signature dishes, such as the inevitable Tortellini, new Californian-inspired dishes and the Emilia burger, of course.
For a special burger and the opening of the Gucci Osteria in Los Angeles, an entire campaign was created by Max Siedentopf (photographer, art director and artist) who took care of these shots.
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