The backstage of the photo shoot for the October cover with Carlo Cracco: here is the TOILETPAPER video
Today, October 3, our new issue arrives on newsstands: this time it is Carlo Cracco to become editor of our magazine for a month, to promote with us the candidacy of the Italian culinary tradition as an intangible heritage of humanity to UNESCO.
On the cover we see the chef with an egg to act as his "clown nose": the idea is Toiletpaper, the team formed by Maurizio Cattelan, Pierpaolo Ferrari is Micol Tarsus. Because? To celebrate Cracco's passion for egg and Cattelan's for irony and lightness.
"For this issue, the Galleria Vittorio Emanuele II in Milan has become the editorial office and we have done crazy things and a little rock, like Carlo who seems cold and all in one piece, even a little grumpy, and then agrees to be photographed with a strip of mayonnaise on his face (this photo is not in the magazine, but you will see it soon on social networks). Or with an iron in your hand and a fried egg on top …
To shoot the images there was Toiletpaper with a Maurizio Cattelan intent on blow drying the chef's hair after the cut and adjusted by Shinichi Morita, Micol Talso, the art director of the team, who decided how to break the egg on the nose by Carlo … which then became the cover. In short, many moments of very light joy, a wonderful antidote to the difficulties of this period ", he says Maddalena Fossati, Director of La Cucina Italiana.
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