Tag: wishes

Make ten wishes and who knows, everything can change – Italian Cuisine

Make ten wishes and who knows, everything can change


Express ten wishes and who knows, everything can change. We close our eyes and think of something beautiful, something magical, who can leave all the difficulties of this year behind for a moment. We have experienced in our skin that everything can change from one day to the next but not the Christmas, which with its colored lights, the laid tables, even if lived in a different way, needs to experience its magical atmosphere. So let's dream, and let's do it like children, in a lighter way.

It is on this message that the initiative started "The Spirit of Christmas", launched by two renowned food blogger, Francesca Guatteri is Luisa Ambrosini. It is a very ancient Christmas ritual Venezuelan origin. At the center is desire, the secret dream. It is a game that gathers young and old, which allows everyone to fantasize with the mind, but above all it is a symbol that can relaunch hope and the opportunity to believe in something better in the future. The appointment is for next 21 December. What will happen this year? What do we want for ourselves and for our loved ones? Meanwhile, a tin box and ten dreams is all you need. Write down your thoughts, what comes from your heart and seal them with a padlock. Next year, in the frenzy of another Christmas, that abandoned box with your wishes will come to mind. Will they have come true? If so, all you need to do is burn them with a red candle, which will light up your face and make you even happier. If not, do not despair, you can try again. The important thing is not to stop believing in it.

This initiative is something that helps to dream of something good, train the mind to always be in search of a positive thought, and here it takes very little that something positive really happens. In this case, for the two food bloggers it was a real unexpected gift. Directly from the Backpacks chocolate factory, for them, a can with 1930s graphics, a historical symbol of this factory, of which its history has almost the taste of a fairy tale. At the center of it all is a woman, Olga Zaini, charismatic, determined that despite the premature death of her husband, founder of the factory in 1913, she was not afraid and reacting with determination and embracing destiny she became one of first Italian industrial women. She, a true champion, an icon of inspiration for all women, but above all for the alliance between them. On behalf of their heroine, Zaini decided to enthusiastically participate in the initiative of the two bloggers, raising the ritual of Christmas spirit.

Remember, we said you had to close your eyes and imagine something beautiful. Have you done it? Your wishes await you, like Francesca and Luisa tonight from 10pm stories Instagram to open the doors to the Spirit of Christmas all together.

Elena Strappa

A great desire for a restaurant (as soon as possible) in the wishes of the Italians – Italian Cuisine

A great desire for a restaurant (as soon as possible) in the wishes of the Italians


Dining in a club: a normal thing until two months ago, has become a dream for many today. 43%, according to the Lockdown Nonisma Observatory, dream of returning. Only the desire to see loved ones has a higher percentage

Agree, delivery and soon take away (i.e. the very Italian takeaway, which was once the strong point of gastronomy) are now part of the Italian custom at the time of COVID-19. But (perhaps for this very reason), the desire to restaurant she remains very strong among those who have been stuck in the house for two months and probably can no longer cook twice a day – following a chef on Instagram or not – traditional recipes. Confirmation comes fromLockdown Observatory of Nonisma who is continuously monitoring opinions and trends to understand the transformations taking place: how deep they will be and how much they will remain structurally even in the post-coronavirus. The first fact that catches the eye concerns the wishes of the Italians: although the majority is aware that the recovery will be gradual, the strongest desire is to embrace loved ones: 49% of the interviewees said. But it follows, among other things not long distance, the desire to a dinner out, important for 43%, while in third place there is a travel (desire expressed by 33%) which in 70% of cases will have a destination for relaxation and recreation in Italy.

The boom in flour and yeast

The Nonisma Observatory also took a look at the food shopping cart, highlighting that the lockdown had a decisive impact on the preferences of Italians. Growing the purchases of products and ingredients: 40% of respondents said they gave more space to flours and yeasts, admitting however, in 36% of cases, that it will reduce the purchase of this type of products at the end of the quarantine. Same growing trend for the supply of long-life foods: 31% have stocked up, but 24% will return to old habits. Boom (predictable) for multiple packs: 64% bought them in the pre-quarantine, today the trend has settled at 79%, a figure which, according to the forecasts of the same consumers, is destined to remain valid also in the recovery. Finally, among the factors that guide the choice of products to put in the cart is theattention to provenance: 22% of consumers said they chose the made in Italy and the short supply chains.

Online and growing stores

The ability to purchase foods that guarantee well-being and one is also striking in the data healthy lifestylea trend that in the quarantine period reached 49%. It is also true that only 20% of Italians base their choice on product sustainability, while 12% choose on the basis of a sustainable packaging. Important the performance of the biological which catalyzed the attention of 30% of non-user customers. With the lockdown the methods of purchase have also changed: the percentage of those who made the online shopping it has increased by 10% as has the percentage of those who choose i neighborhood shops, which went from 40% to 54%. The change of pace is determined by the fear of moving and creating gatherings, but the decline recorded by the consumer base of hypermarkets (from 67% to 48%) seems destined to diminish during the recovery.

Proudly powered by WordPress

By continuing to use the site, you agree to the use of cookies. Click here to read more information about data collection for ads personalisation

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Read more about data collection for ads personalisation our in our Cookies Policy page

Close