Captain Findus has become a statue, just arrived in the central city Piazza Gae Aulenti in Milan to remain there until March 10th. It is a six-metre blow-up of the PlayMobil character that reproduces it (which can be won in a competition) which at the time of the inauguration – a cold and windy morning at the end of winter – attracted the attention of passers-by of all ages. After all, this advertising character has been part of the lives of many of us, it is intergenerational. Here because:
How Captain Findus was born
Captain Findus was born in 1967, from an idea of the Australian advertiser Dave Broad: for the advertisement of fish fingers had a comic superhero sailor in mind, with a strong Cornish accent. And so the first one appeared in England Captain Birds Eye. This is still the name of Captain Findus in the UK, while in Germany it is Käpt’n Iglo and in France Capitain Iglo.
Who is the first Captain Findus
The first Captain Findus was John Hewer, English actor who passed away in 2008. He was, so to speak, the captain of us millennials: a reassuring-looking elderly man, with white hair and beard that made him look a little like Santa Claus. He was the protagonist of an advert with a crew of children dressed like him, with the iconic hat and sailor jacket. It was 1983 when he appeared on screens in Italy for the first time, but cod sticks were already a cult: Unilever began marketing them in 1967and in the Europe of the economic boom in which mothers were finally starting to also be workers, that tasty second course ready in a few minutes (as well as a clever way to get children to eat fish) was immediately appreciated.
What did Captain Findus mean?
Hewer remained in office until 1998but with a break in 1971. A real mourning, so much so that the British newspaper The Times published an obituary, underlining his «selfless devotion to the nutritional needs of the nation’s children. Again in England, in 1983 a poll nominated him “ the most famous captain in the world after Captain Cook”.
Who is Captain Findus today?
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