In 1956 the magazine changed its face and every month we saw a beautiful young lady in the pretty clothes of a young housewife, who smiled at the reader and presented the dish
Already in the forties the covers have the female figure, with the delicious ones young ladies of Naro Barbato, which however did not necessarily show them in the kitchen, but in different contexts and on panoramic backgrounds.
The protagonists of the 1956 covers
It has been four years since Gosetti sisters have taken over the newspaper, with the arrival of the new year the magazine suffers a substantial restyling, the subtitle from "Magazine of gastronomy and convivialism" becomes "Magazine for families" and the covers for food focus are humanized with the presence of young women in the kitchen. The centrality of the family becomes so important that it is put in the foreground the angel of the hearth, the housewife, attentive not only to the kitchen but also to the bon ton and the table. There is the woman in a flowered apron who is busy draining spaghetti, the other baking cookies showing one to the reader, and then there is the smiling young lady who peels the apples, examples of daily life that describe actions and scenes between home and kitchen.
The female presence in 1956 that brings the covers closer to a pleasant advertising poster may have been influenced by the fact that Anna Gosetti, when she was still not even signing “della Salda”, had worked in advertising agencies and on the vast majority at her arrival in Milan of the covers on newsstands at that time appeared a more or less famous woman. This is for example the style of La Domenica del Corriere of 1958:
Despite the aesthetic pleasantness of these loving covers, the experiment lasts only one year and already in January 1957 the delightful little women disappear, leaving space for the dish in the foreground, no longer edged by the original black frame, but simply dominated by the unmistakable logo. The three Gosetti sisters must have judged these covers to be of little effect for the sale of the magazine or perhaps the opinion of the readers was not enthusiastic, we do not know all the implications of the story, but we find them really pretty.
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