It is an idea of the Bari communication agency The Brand Identity, which has reinterpreted (for now only ideally) the candles of the Yankee Candle Company creating the "Baree Candle", the "Apulian cousins"
Across the ocean, Gwyneth Paltrow sells on Goop.com, his online store, a candle for 75 dollars (just over 67 euros): despite the not really popular price, it went like hot cakes. And you can bet that it happened because, on the label, it says: "It smells like my vagina. In reality, as the retailer also specifies, "this candle is made with geranium, citrus bergamot and cedar extracts, combined with Damascus rose and ambrette seeds to inspire imagination, seduction and warmth". But it doesn't matter: eager to smell the mysterious fragrance, users made sure that the supplies ran out.
In Bari, however, other delicacies deserve a dedicated candle: rice potatoes and mussels prepared by grandma, le cartellate on Christmas Eve, i panzerotti of Bari Vecchia, the orecchiette with turnip tops. The Bari communication agency The Brand Identity has reinterpreted (unfortunately, for now, only ideally) the famous candles of the Yankee Candle Company creating the Baree Candle, their "Apulian cousins".
«Did you know that 75% of emotions are triggered by perfumes? Because each perfume tends to associate places or people, the perfume strongly communicates an identity ", writes the agency on its Facebook page. That's why you would need a nice supply of Baree Candle with the extraordinary aromas of the specialties (of the most caloric ones, above all) of the local cuisine: when the supplies run out, the baresi far from home it would be enough to light one of those beautiful candles to feel immediately, again, at lunch with your grandmother.
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