Today, industry experts and opinion leaders will join forces for the first event dedicated to the real made in Italy. US Italian Cuisine is present, of course!
During the fourth edition of Italian Cuisine in the World Week, there is not only time to taste the wonderful Italian food and taste the extraordinary Italian wines, there is also a lot to say. Since the US government is making international decisions that also influence Italian excellence, it's time for a new movement: I STAND WITH MADE IN ITALY, or in Italian IO STO COL MADE IN ITALY. This is the appeal of I Love Italian Food, the non-profit cultural association and network that promotes and defends the authentic Italian food and wine culture in the world.
#ISTANDWITHMADEINITALY or #IOSTOCOLMADEINITALY are not just hashtag from Instagram for funny photos at the table, today they represent the real message that all lovers of Italian food should support. The purpose of the initiative declared by I Love Italian Food in fact it is clear: "defend our products by relying on our food and wine patriotism and, at the same time, make it clear through a practical lesson on food cost, that quality remains the true convenience that is the basis of our cuisine, the figure that unites our past, present and future at the table.".
Today November 20 at the prestigious New York Institute of Culinary Education, the important event held together with the'Italian Chef Association New York, with the participation of the Consortiums for the protection of Asiago, Pecorino Romano, Pecorino Sardo, Gorgonzola, Pecorino Toscano, of the Italian Chamber of Commerce of New York and in partnership with Authentico, Tuscan Dream, Montanari & Gruzza, Agnelli Pans and Urbani Truffle, e Dissapore.
Such as The Italian kitchen with 90 years of history behind it, the decision to give support as a media partner could not miss. Our Web Editor and Digital Expert will be present as speaker, Sabina Montevergine, that as responsible for both sites de The Italian kitchen for the Italian and American public, it is the right person to give a deep picture of the situation from a point of view of digital communication in the round.
The message is so important that many experts and opinion leaders in the Italian food sector have decided to actively participate. The program is very rich and really interesting: it opens Federico Tozzi, general secretary of theItaly-America Chamber of Commerce of New York which will give a picture of the US market, one month after the entry into force of the duties. The intervention of Alessandro Schiatti, founding partner of I Love Italian Food who will explain why #istandwithmadeinitaly. To support him, Michele Casadei Massari, chef and founder of Lucciola NYC, with a practical simulation of food cost, pushing restaurant owners not to give up the original products. It will then be the turn of the contributions of the representatives of the Consortiums protecting the supporters of the initiative: Marco Invernizzi for the Consortium for the protection of Gorgonzola PDO cheese, Marco Forte for the Consortium of Pecorino Toscano PDO, Gianni Maoddi will bring the point of view of Consortium for the protection of Pecorino Romano, it's still Luca Cracco for the Protection Consortium of Asiago DOP Cheese is Annalisa Uccella, on behalf of the Protection Consortium of Pecorino Sardo PDO. Space is then given to the world of entrepreneurs and distributors with Sogno Toscano, partner of the associationI Love Italian Food.
It will then be the turn of Giuseppe Coletti, founder of Authentico, partner of I Love Italian Food in the protection and promotion of original Made in Italy. To close the talks prominent representatives of the Italian Chef NY Association: Fabrizio Facchini, chef and board member of the Association e Francesco Panella, now a symbol of Made in Italy and recently named Global Communication Director Association. Both will bring the point of view of restaurateurs, entrepreneurs in the sector, because if consumers could stop taking authentic Italian products from supermarket shelves, restaurateurs must instead continue to tell about our cuisine, our land and our culture, precisely through our typical products, transforming this possible criticality into a distinctive value, in the choice of final field, #iostocolmadeinitaly
The event will conclude with a sort of gastronomic game: there will be a tasting of 100% Italian products against "false" products from overseas to compare flavors, consistency, colors and smells. Bets are open, even if we already know who will be the winner!
Note: the event is closed by invitation.
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