Elected by Forbes as the "Highest-Paid Celebrity Couple" Beyoncé is Jay-Z they form one of the most influential and powerful couples in the world, a responsibility they have decided to take seriously by taking part in numerous projects charity and actively engaging also at the political level. Beware of the message that passes through their every action, the two well-known American artists have chosen to support the cause Vegan with the hope of helping the planet in a blatant and, if we want, provocative.
This time it is not a message via Instagram, where the couple is followed by about 250 thousand followers, or a music video, it is a real appeal published on paper printed in black and white. The occasion was provided by the publication of the new physiologist's book Marco Borges entitled "The Greenprint: Plant-Based Diet, Best Body, Better World", For which the golden couple he wrote a short but effective preface – few words, incisive, direct and clear that have every intention to shake the conscience of readers.
We thought that health passed from a diet: some worked, some did not. Once we have considered health as a truth rather than a diet, it has become a mission for us to share this truth and lifestyle with as many people as possible (…)
Married since 2008 and parents of Blue Ivy (2012) and twins Sir is Rumi (2017), the two characters are determined not to let the success gained with superficiality flow. The awareness of the profound impact on health and the environment with the consequent vegan commitment has indeed occurred shortly after having known the joys of paternity: in March 2013 Jay-Z wrote an important post on his personal blog, announcing the intention to undertake the 22 Days Challenge Friend Marco Borges on the occasion of his 44th birthday and his beautiful wife had joined him in this new road, which he no longer abandoned. Beyoncéinstead, he followed the feeding plant-based in important and challenging moments of his personal and professional life – from pregnancies to live performances, like the appointment at Coachella of last year.
(…) We want to challenge you as we challenge ourselves to change for a plant-based food based diet. We all have a responsibility to take a position for our health and the health of the planet. Let's do it together, let's get to know the truth. We make this mission a movement. We become part of The Greenprint.
Changing the diet to save the world is part of the philosophy of Marco Borges and of movement The Greenprint Project, of which The Carters they are enthusiastic supporters, going beyond the benefits on aesthetics or personal health. A revolutionary point of view repeatedly discussed by scientists and researchers who see in the consumption of red meat the real problem for our planet, as well as for our health, which is confirmed once again in the latest research conducted by Oxford Martin School and published by the World Economic Forum. As reported by La Repubblica, "Balancing the diet by introducing alternative proteins and limiting meat consumption could drastically reduce greenhouse gas emissions and could at the same time reduce predictable deaths by 5% each year". A perhaps uncomfortable truth that convinced Beyoncé is Jay-Z give their "small" contribution by engaging 100% in the challenge Vegan and asking the world for the same commitment to save the planet. And you?
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