Dining in a club: a normal thing until two months ago, has become a dream for many today. 43%, according to the Lockdown Nonisma Observatory, dream of returning. Only the desire to see loved ones has a higher percentage
Agree, delivery and soon take away (i.e. the very Italian takeaway, which was once the strong point of gastronomy) are now part of the Italian custom at the time of COVID-19. But (perhaps for this very reason), the desire to restaurant she remains very strong among those who have been stuck in the house for two months and probably can no longer cook twice a day – following a chef on Instagram or not – traditional recipes. Confirmation comes fromLockdown Observatory of Nonisma who is continuously monitoring opinions and trends to understand the transformations taking place: how deep they will be and how much they will remain structurally even in the post-coronavirus. The first fact that catches the eye concerns the wishes of the Italians: although the majority is aware that the recovery will be gradual, the strongest desire is to embrace loved ones: 49% of the interviewees said. But it follows, among other things not long distance, the desire to a dinner out, important for 43%, while in third place there is a travel (desire expressed by 33%) which in 70% of cases will have a destination for relaxation and recreation in Italy.
The boom in flour and yeast
The Nonisma Observatory also took a look at the food shopping cart, highlighting that the lockdown had a decisive impact on the preferences of Italians. Growing the purchases of products and ingredients: 40% of respondents said they gave more space to flours and yeasts, admitting however, in 36% of cases, that it will reduce the purchase of this type of products at the end of the quarantine. Same growing trend for the supply of long-life foods: 31% have stocked up, but 24% will return to old habits. Boom (predictable) for multiple packs: 64% bought them in the pre-quarantine, today the trend has settled at 79%, a figure which, according to the forecasts of the same consumers, is destined to remain valid also in the recovery. Finally, among the factors that guide the choice of products to put in the cart is theattention to provenance: 22% of consumers said they chose the made in Italy and the short supply chains.
Online and growing stores
The ability to purchase foods that guarantee well-being and one is also striking in the data healthy lifestylea trend that in the quarantine period reached 49%. It is also true that only 20% of Italians base their choice on product sustainability, while 12% choose on the basis of a sustainable packaging. Important the performance of the biological which catalyzed the attention of 30% of non-user customers. With the lockdown the methods of purchase have also changed: the percentage of those who made the online shopping it has increased by 10% as has the percentage of those who choose i neighborhood shops, which went from 40% to 54%. The change of pace is determined by the fear of moving and creating gatherings, but the decline recorded by the consumer base of hypermarkets (from 67% to 48%) seems destined to diminish during the recovery.
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