Tag: eco

Mr. Eco, the sponge that is not sponge – Italian Cuisine

Mr. Eco, the sponge that is not sponge


Revolution in the world of home and personal care thanks to products made of cellulose and natural fabrics such as cotton and hemp, to protect the environment and our skin

They look like sponges, but they're not: their texture is made of cellulose, it comes from trees and not from oil and is so friendly to the environment as well as to our skin. They are called Mr. Eco and are the result of a long research in the field of natural and sustainable materials that the MartiniSPA company in Coenzo, in the province of Parma, has been running for more than three decades, long before sustainability and respect for the environment became concepts of daily use.

"We are artisans passionate about our work and with great care for the needs of nature," he explains Fulvio Martini, owner of MartiniSPA. Our family was born as a pig farmer, my grandfather was already concerned about animal welfare at the time. I think it was a kind of transmission in the DNA of certain values ​​such as quality, beauty. I was lucky enough to be born and grow up in an environment where there was respect for nature, for everything that was alive, for everything that was green: I think I could not have done otherwise .

Of the line Mr. Eco Sponges they include cellulose sponges of vegetable origin, loofah scrubbers and natural fibers, antibacterial copper and stainless steel scouring pads, wooden dish brushes with sisal bristles and bamboo viscose cloths, as well as strong fiber washcloths and soapy wool pads . It is about 14 innovative references, with a contemporary design and made with biodegradable and recyclable materials.

The story of MartiniSPA

The history of this company was born among the sketches of the greatest architects of the 1950s, Scarpa, Giò Ponti, Franco Albini, the Castiglioni brothers. In those years Ugo Martini founded Martini Poliresine which, in close contact with the great names of Italian design of those years, transformed polyurethane for various companies in the furniture industry.

"My father started in the 1950s with this new material that had been discovered by Bayer," explains Fulvio Martini. We did upholstery for furniture and I grew up among the most famous architects of the 1950s. We made prototypes of their projects .

From there we have come a long way. The fil rouge that has always distinguished this company over the years has been the curiosity. Thanks to this, unique collections dedicated to home and personal care were born.

"We work on the epidermis as well as cleaning the house. We have always had a certain sensitivity, which we have carried forward over all these years. He was immediately in the company a research and development group to design and discover new materials that are sustainable and respectful of the ecosystem. The desire and desire to distribute a product that is good for the environment has made us less sensitive to economic issues ".

To produce the Mr. Eco line, we start from a cellulose-based product, instead of oil, and then the processing steps are similar to those of non-ecological sponges. Cellulose is bought in blocks, and thanks to a mix of water and other substances it remains soft and moist, but not attackable by microbes. Behind each sponge or cloth there is a special treatment that allows you to market a hygienic product with ecological and bio characteristics.

Not just home….

MartiniSPA cares about the health of our skin as well as our home. Among the references for Skin Care, Massage Natural is an ideal product line for every moment of well-being. Toning and exfoliating sponges, fabric gloves for a delicate scrub, brushes in beech wood and natural bristles to reach even the most difficult areas such as the back: all products are made with natural materials, which allow a deep but delicate cleaning, suitable for all skin types, even the most sensitive.
«In recent months, Martini points out, «we are studying products with natural fibers such as organic cotton, the hemp and the jute, fibers that are being rediscovered. We aim to have fabrics processed in Europe, so that the entire supply chain is traceable. All enclosed in eco-sustainable packaging, of course .
In addition to MartiniSPA, Fulvio Martini is the owner of Casale del Mare, farmhouse immersed in the magic of the Tuscan hills, and Fortulla, an organic company based in Castiglioncello that produces and distributes strictly organic wine, grappa and extra virgin olive oil in Italy and abroad. From the love for the land, fruits are born that inspire original creations: some MartiniSPA sponges are in fact made with the addition of natural ingredients from olives and vines of the Tuscan estate. A true model of circular economy where everything is transformed.
MartiniSPA also pursues sustainability through investments in natural energy: the company since 2012 produced over 2,730,000 KW of solar energy, has reduced CO2 emissions thanks to the control of the production chain and the optimization of logistics, has created a forest of 172 trees in the land around the company. More sustainable than that!

Incoming search terms:

Less plastic with Carte d’Or eco trays – Italian Cuisine

Less plastic with Carte d’Or eco trays


How much is the plastic that infests the oceans of our planet? And how much do we spend each year in the (seemingly) endless expanses of water that surround us? And the Mediterranean? What plastic is there among the waste that spoils our sea? How long does a plastic object take to disperse in the environment?

No. They are not the questions of a painful beach quiz. These are the questions we can no longer elude, especially when – as everyone – as always – we use plastic containers for food and drinks on a daily basis. The most urgent and effective answers, even before the numbers, are in the solutions. Personal, daily, diligent, burdensome and sometimes a bit pedantic, where it is the responsibility of us consumers. Structural and innovative when companies come up with them.

All the inhabitants of this generous and offended planet have the duty to buy more streamlined packaging (when and where possible) and of to recycle: more and better than what we do. Suffice it to say that worldwide only 14% of plastic packaging arrives at recycling plants and only 8% is actually recycled, while a third ends up in ecosystems. Companies are responsible for investing in research to create new consumption patterns. A virtuous example is the new Carte d’Or (Unilever) ice cream tubs. Made of paper coupled with a layer of bioplastic (which allows it to be waterproof and therefore suitable for ice cream), they are compostable (therefore they can be eliminated in the damp) or, according to local regulations, recyclable (with the card).

The operation, as stated in their slogan "No, Better, Less Plastic", aims to contain the use of plastic in packaging: from 2010 to today the impact of Carte d’Or packs on waste has decreased by one third and by 2020 should be reduced by half. Unilever pilot project in Italy, is realized in collaboration with WWF Italy.

The presence of plastic in our waters is now aworldwide emergency: the United Nations Environment Program (UNEP) has included it among the 6 most serious (together with climate change, ocean acidification and loss of biodiversity). Sea turtles, birds, fish, birds and mammals are at risk: the larger pieces injure or strangle the animals, while the smaller ones are ingested (up to 170 fragments have been found in the stomach of a sea turtle), often causing the death. The Mediterranean is then very dense with microplastics, small and insidious fragments, which also have concentrations of 1.25 million fragments per square kilometer, almost 4 times those of the infamous plastic island of the North Pacific. It is expected that, without interventions, by 2050 in the oceans there will be, in terms of weight, more plastic than fish. Mask, fin and snorkel could therefore become obsolete.

To cope with this disaster you can (indeed we can, must) first of all sign for the #PLASTICFREE campaign that WWF Italy launched on change.org. Participate in the Plastic Free Beaches tour: always supported by WWF with Carte d’Or main partnership, starts on June 3 (in preparation for World Oceans Day, 8) for clean the Italian coasts. On the first date, WWF volunteers and Unilever Italia employees will dedicate themselves to a beach on the Roman coast. Last summer, in a similar WWF initiative, 20 kilometers of coasts were sieved and, from the Romagna coast to the coves of Sardinia, over 1,000 volunteers collected the most varied objects: cotton buds (in a beach you find 4,000), envelopes of plastic, bottles and caps, polystyrene, nets, syringes, remains of buoys, but also car bumpers, tires, water heaters and mattresses.

For the lazy, the beach test remains. That if nothing else, provides the measure of the problem. How much plastic in the oceans? Over 150 million tons with an annual increase of 8. Is the percentage of plastic compared to the total waste in the Mediterranean? 95% between sea, seabed and beaches (from Turkey and Spain, followed by -ahinoi from Italy, Egypt and France). And tourists generate a 40% increase in summer plastic pollution in the Mediterranean. In our sea they are at risk well 134 species, between marine animals and birds. The survival of plastic in the environment? Years, centuries, but even more. At sea a glass 50 years, a fishing line 600. Most do not biodegrade in any way and will remain in nature for hundreds or thousands of years. How much it is recycled plastic from the market in the very civilized Europe? Stop at 6%! Recycling helps. But avoid plastic replacing it with other materials is much better. To still earn so many magical baths in the sea. Maybe enjoying ice creams (and other foods produced by sensitive companies) that do not require the use of plastic.

Livia Fagetti
6 May 2019

Proudly powered by WordPress

By continuing to use the site, you agree to the use of cookies. Click here to read more information about data collection for ads personalisation

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Read more about data collection for ads personalisation our in our Cookies Policy page

Close