The most prestigious exponents of Italian catering, interviewed by Paolo Vizzari, tell their stories on the digital channels of Santa Margherita Gruppo Vinicolo. And they reveal what tomorrow's catering will be like
One of the slogans of Santa Margherita Gruppo Vinicolo is "Taste explorers". A phrase that fits perfectly to the company founded in 1935 by Gaetano Marzotto, who in 85 years of life now has ten estates in the most suitable areas of Italian winemaking, keeping the identity of the territories intact and making a a large audience of enthusiasts, the truest and most elegant expression of local wines, with prestigious brands such as Santa Margherita in Veneto, Ca 'Maiol in Lombardy, Kettmeir in South Tyrol, Lamole di Lamole in Tuscany and Cantina Mesa in Sardinia. Great brands that are also great ambassadors of Italy in the world, according to the same philosophy that has guided our magazine since 1929 and which led us to propose to Unesco the candidacy of the Italian gastronomic tradition as a World Heritage Site.
One for all, all for one
The reputation of the Santa Margherita Gruppo Vinicolo brands has grown over time also thanks to the fact that the wines appear in the menus of the most prestigious restaurants, alongside dishes created by chefs who over time have become friends, as well as loyal customers. It was therefore natural that during the difficult months we are experiencing, the company decided to show its closeness to the catering sector, which was hit hard by the effects of the pandemic: this is how “Taste the Future”, a new digital format who wants to question leading players in Italian catering on future of taste, of Italian tradition and of the restaurant itself, offering original, interesting and above all current content.
Shared through the digital channels of the Group's brands involved in the project – Kettmeir, Santa Margherita, Cà Maiol, Lamole di Lamole and Cantina Mesa – these greedy video posts feature protagonists Paolo Vizzari – one of the youngest and most prepared food critics in Italy – and several major players in the Italian catering sector: from the three-starred Norbert Niederkofler and Niko Romito, from Filippo La Mantia to Giancarlo Morelli , from Pipero to Claudio Sadler, from Viviana Varese to Valeria Piccini, and many others. The focus is on the future of the Made in Italy food & beverage world: from perspectives to challenges, from emerging formats to new types of customers, from haute cuisine to the importance of professionalization in the sector.
You can watch some passages of the interviews in our video and listen to them in full on the social channels of the Santa Margherita Gruppo Vinicolo estates. Good vision!
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