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The Alba group has signed the New Plastics Economy Global Commitment and is committed to minimizing the environmental impact even with increasingly sustainable packaging

All packaging will be reusable, recyclable or 100% compostable: the Ferrero group of Alba, where Nutella is born, has taken on an ambitious commitment, which promises to materialize by 2025. It has signed the New Plastics Economy Global Commitment, promoted by the Ellen MacArthur Foundation, a protocol to accelerate the transition to acircular economy, that is, an economic system that can regenerate itself.

Ferrero, as explained in a note, with this commitment to sustainable packaging, "reinforces the approach to continuous improvement of packaging, which is part of the strategy aimed at minimize environmental impact. It does so starting from the raw materials, but also involving production plants and logistics, along the entire supply chain.

In other words, the group intends to eliminate problematic or unnecessary plastic packaging through redesign, innovation and new supply models. Furthermore, it wants to enhance the use of recycled materials, safe for consumers, and explore projects to test new packaging materials compostable, especially in the marine environment. Ferrero also undertakes to provide its consumers with information on correct disposal packaging, along with advice on breaking them down and recycling them.

Proud100% reusable, recyclable or compostable by 2025 🌍More details in our just published 2018 CSR Report tt https://t.co/k4yx6ceg1e #plasticstrategy 🙌 😀 pic.twitter.com/3pZ7e1KNG6

– Ferrero EU Affairs (@Ferrero_EU) October 10, 2019

The New Plastics Economy Global Commitment

The New Plastics Economy Global Commitment is a protocol that unites companies, governments and others (so far they have joined more than 350 realities) that support the need for a more circular management of plastic waste. "We are pleased that Ferrero joins us, setting concrete goals for 2025. Our vision is that of a world in which plastic never becomes waste or pollution, "commented Sander Defruyt, leader of the New Plastics Economy Global Commitment at the Ellen MacArthur Foundation. "It will be a challenging journey, but by joining forces we can innovate and eliminate the plastics we don't need, so those we need can be circulated easily and safely, keeping them within our economy and away from harming the environment. "

The central square is the first plastic free in Italy: in 13 exercises, from the beginning of the month, only reusable or recyclable and compostable products are used

Never again a glass or a non-recyclable saucer, in the very central Piazza dei Signori, in Padua. Thirteen rooms, including bars, pizzerias and fast food restaurants have decided, since the beginning of the month, to definitively ban all that disposable plastic, which is used only once before becoming a polluting waste.

In these exercises they will be used, from now on, exclusively reusable products, such as ceramic plates, glass cups and steel cutlery, or even disposable products, but only if they are completely recyclable and compostable, and then made of PLA (the bioplastic produced with raw materials such as corn, wheat, beetroot or other cereals).

The proposal was launched during one of the meetings of the owners of the thirteen local, and immediately liked even the municipal administration. «It is an important gesture that demonstrates the environmental responsibility of exhibitors, willing to face even higher company costs, in order to help the environment ", confirms Erminio Alajmo, president of the Provincial Public Association (Appe). The initiative, which anticipates the times of the European Directive against disposable plastic, can also be re-proposed in other cities, to contribute decisively to environmental sustainability.

On the other hand, according to the latest survey Beach litter 2019 of Legambiente, which has monitored 93 Italian coastlines, 10 waste passes every step on Italian beaches. IS 81% is really represented by plastic with which the disposable objects such as bottles, dishes, straws and envelopes are produced, as confirmed by the report. "Every hundred meters of beach we cross 45 bottles e 34 plastic tableware: plates, glasses, cutlery and straws. Items we use for just a few minutes but which, if not properly disposed of, can pollute forever. Indeed the risk is that, if dispersed in the environment, they will fragment into billions of microplastics that can easily disperse in the sea and equally easily contaminate the food chain ".

Tag: nonrecyclable

Ferrero, goodbye to non-recyclable or compostable packaging by 2025 – Italian Cuisine

The Alba group has signed the New Plastics Economy Global Commitment and is committed to minimizing the environmental impact even with increasingly sustainable packaging

The New Plastics Economy Global Commitment

13 rooms give up non-recyclable plastic – Italian Cuisine

The central square is the first plastic free in Italy: in 13 exercises, from the beginning of the month, only reusable or recyclable and compostable products are used