Tag: future

Wired Future Lab: a new appointment with Viatris – Italian Cuisine

Wired Future Lab: a new appointment with Viatris


Wired Future Lab the free digital experience format open to all returns with a new appointment in collaboration with Viatris

Wired Future Lab, the format of free digital experience and open to all, is back with a new appointment that focuses on innovation in the pharmaceutical sector and the importance of off-patent, biosimilar and equivalent drugs to make healthcare spending more sustainable and respond to the health needs of citizens more effective and in particular of cancer patients.

The second appointment, scheduled for Monday 8 November from 2.30 pm to 4.15 pm in streaming on the dedicated website, is organized in collaboration with Viatris, a new model of a global company operating in the health sector (born in 2020 from the merger of Mylan and Upjohn), and also present in Italy, whose portfolio includes more than 1,400 quality products in a wide range of areas therapeutic, which treat both infectious diseases and chronic non-communicable diseases, including iconic and global brands, biosimilar equivalent drugs, parapharmaceuticals and consumer health. Viatris' mission is to enable people around the world to live healthier lives at every stage.

This is why the company has decided to launch the Innovability project at the service of oncology, whose primary objective, as the word itself says, is to achieve innovation, therefore the introduction of new systems and new criteria, through sustainability, indispensable to guarantee the well-being of the current generation without compromising that of future generations. This can allow significant savings, both for the single hospital and more generally for the health system, to be reinvested in personnel, services and assistance, offering multidisciplinarity and keeping the debate on off-patent, biosimilar and generic drugs alive.

As part of Wired Future Lab, Laura Borgna, Head of Hospital Business Unit and Policy & Market Access of Viatris, will illustrate the Group's vision and strategy in the field of biosimilar and equivalent drugs, also for the purpose of promoting sustainability in oncology. The discussion becomes more urgent also in light of the current situation: due to the lack of screening in time of a pandemic, the risk is that many neoplasms are and will be identified at a more advanced stage and more resources will be needed to treat patients with more complex diagnoses. because they are late. Furthermore, in the next few years, several standard biologics will lose patent protection, with related impacts on the potential growth of biosimilars.

The state of the art in Italy and Europe will also be addressed in the round table with Francesco Perrone, Director of the Complex Clinical Trials Structure of the National Cancer Institute Pascale of Naples and member of the National Board of Aiom (Italian Association of Medical Oncology), Julie Marécha-Jamil, Director of Biosimilars Policy & Science of Medicines for Europe, Rosa Giuliani, oncologist at The Clatterbridge Cancer Center in Liverpool. In 2006 the EU authorized the first biosimilar medicine but how does the picture evolve fifteen years later in terms of use and impact on national health systems? Furthermore, in November 2020, the Commission adopted the Pharmaceutical Strategy which aims to modernize the regulatory framework in this area and, among its four pillars, to guarantee patients access to cheap medicines and answers to unmet medical needs (in particular in the fields of antimicrobial resistance, cancer, rare diseases) protecting the financial sustainability of health systems (it is currently under public consultation).

The consultations will bring together the opinions of the public and interested parties, therefore of different stakeholders: communication and perception of opinion are at the center of the third and final segment of the event with a comparison between Anna Lisa Mandorino, General Secretary of Cittadinanzattiva, and Silvia Bencivelli, science journalist and radio and television presenter. The world of scientific communication and associations dialogue on the needs of citizens in terms of well-being and health, on awareness and on existing practices: in 2020, according to data from Egualia (formerly Assogenerici), biosimilar products recorded an increase in consumption of 10 , 4% compared to the previous twelve months, in a scenario where the consumption picture is diversified but stable and in which biosimilars dominate above all in the North.

Resilient agriculture: the future is already on our tables. Watch the video – Italian Cuisine

Resilient agriculture: the future is already on our tables. Watch the video


New ways of eating and shopping in the name of sustainability and biodiversity

Precision farming, new forms of hospitality and eco-friendly catering, hi-tech methods, agronomic gardens for the next generations but also cooperation between producers for the protection of Italian biodiversity: Alce Nero, a historic organic farm, and Radicepura, an ethical nursery, meet about the future. Between nutraceuticals, collaborations with institutions, Europe and universities. Because together the future is better.

The future that awaits us begins with respect for the Earth – Italian Cuisine


The round tables of “La Cucina Italiana” on sustainability, biodiversity and new forms of consumption are back on 26 September with four online events. For a better planet

How will we grow, harvest, taste in the future? How can we start from the (good) table to support the planet and its biodiversity? Or even our health?

They come back, from September 26, the appointments of “La Cucina Italiana” on the digital platform ilfuturocheciaspetta.gordon-ramsay-recipe.com.

The initiative is part of the journey through which our newspaper nominates the kitchen of the home as a World Heritage Site. The theme, more than ever, is the sustainability and respect for biodiversity (of which Italy is the richest in Europe). We discuss it, in 4 round tables, moderated by our editorial staff, with great experts in the sector: chefs, managers of the food and wine world and exponents of the cultural world. Are you curious? Connect and follow us on this delightful adventure.

In the meantime, a brief preview for you on our guests and on the topics we will address.

Between villages and villages

Angela Odone, of the editorial staff of “La Cucina Italiana” will talk about it with Davide Rampello (curator, manager, university professor and artistic director of Fidenza Village, part of The Bicester Village Shopping Collection) and with Massimo Spigaroli (chef and patron of the Antica Corte Pallavicina in Polesine Parmense, one Michelin star).

At the center of the discussion is a trend and a desire: that of more humane habits after the pandemic. Small villages are the realities that have proven to be more solid and supportive, guardian of sustainability and biodiversity and ideal center for a new (ancient) form of economy and culture.

The pleasure of doing together

A title that tastes like team building for a chat about the wonderful and highly titled Parma, the subject of this meeting moderated by food and wine critics and signature of the Fiammetta Fadda newspaper: the title of "Italian Capital of Culture" joins those of Parma Capital of the Food Valley and, since 2015, in Parma, the First Unesco Creative Italian City for gastronomy. They will be with us Christian House, councilor for trade, tourism and the Unesco project of the Municipality of Parma e Anna Maria Meo, general director of the Regio Teatro di Parma. From masterpieces of art to trattorias passing through a world-famous culinary academy, the step is short, you will see.

Resilient agriculture and farmers

What does it mean to produce organic food today? What is precision agriculture? Why is nutriceutics the new frontier of our health? And, again, what is an eco-resort and how can a garden save the environment as well as surround our table. Sara Tieni from the editorial staff of our magazine will ask these and many other questions to Massimo Monti, CEO of Alce Nero, for 40 years in the organic and Mario Faro, CEO of Radicepura and Piante Faro, a horticultural company, leader in Europe in the sector of Mediterranean plants, as well as creator of the Radicepura Garden Festival.

Sacred as wine

Danilo Poggio, our wine editor, finally explores the theme of “The sacredness of wine. From food to conviviality ". With him two guests with very different professional backgrounds: Giovanna Frosini, professor of history of the Italian language and Academic of the Crusca, e Beniamino Garofalo, CEO of Santa Margherita Gruppo Vinicolo who will tell us about great insights such as the one from which their great Pinot Grigio was born. But we will also talk about how consumers are changing, increasingly ethical and aware. Because it is from awareness, first of all, and from love and gratitude for what surrounds us that great works for the future are born.

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