Rob de Matt #a postfor all #pazzisiamovoi – Italian Cuisine

Rob de Matt #a postfor all #pazzisiamovoi


You can't say that you really know Milan, if you've never been to Rob de Matt. Because they are places, projects and people that ennoble a city like this, managing to stand out and really make the difference in a city that is always in turmoil, with clubs and restaurants that open or close every day. So today we need more places that remain, moreover, in neighborhoods like this. In short, just like Rob de Matt.

Rob de Matt

Rob de Matt was born in April 2017 from the idea of Francesco Purpura, Edoardo Todeschini is Tommaso Berta, all with different experiences in education. They decide to make them converge in a common project: to create a place for the job reintegration of people with discomforts and fragility of various types, where the border with the "supposedly normal" was not too marked and distinguishable. In fact, it often happens, Francesco tells us, that they are the ones who are mistaken for the "matt"; but in the end we are not all a bit crazy (hence the hashtag) #ipazzisiamovoi)? In general, Rob de Matt wants to be a busy place because he is fine, he eats and drinks quality regardless of the project behind it; but at the same time it also wants people to know and inform themselves about its origin, so that there is a balance between these two aspects. Often here cultural events are organized, such as the Rubber Illustration Festival or many other meetings with writers, musicians, artists; the important thing is that they really understand what Rob de Matt is. The name, designed by Edoardo, could only have a strong Milanese connotation, both as a city where all three grew up; both because it is located in a particular area of ​​Milan. Suffice it to say that Dergano's life revolves around a square without a name: "they had forgotten to give it to him!" Says Mr. Aldo Bartoli, a family doctor, a resident of the neighborhood since birth.

The Dergano district

To understand the history and current situation of Dergano, just look at the houses: they are all low, except the last one they built, a much taller white tower, a sign of a neighborhood that has always been in a way and is becoming other. What is certain is that within just two years Rob de Matt has unquestionably become a point of reference, in fact, the other activities with the same function are few. There is Mamusca, "the parents' bar", as they often make an aperitif while the children can play and have a snack; there is the Latteria Maffucci, a place for lovers of fish and intimate places, once upon a time, where the old landline still rings, the menu is fixed price and the vermentino is always on the table. And then not only food: in the last period there is really a new wind, with the reopening of Cinema Nuovo Armenia or with the Via Dolce Via initiative, in which nothing is bought or sold, but artisans trying to cultivate a sense of belonging, just like it used to be. "As long as there was the factory Carlo Erba Dergano was a working-class neighborhood," Aldo always tells us. " "In fact it was all full of taverns, there were only seven in this street, with carters and lots of wine, which is why women hated taverns. And then there was the pulentat on the corner with Via Jenner; otherwise we ate bread with mortadella and gorgonzola, which were cheap and flavored so much. After the closure of the factory, however, it was the Southerners who animated this area, particularly the square. And then they brought pizza, which before in Milan we only heard about. But today nothing but pizza, there is Filipino, Japanese, Chinese cuisine; and then there's Rob de Matt, which everyone talks about, sooner or later I have to go too!"

A Mediterranean cuisine

Edoardo takes care of the kitchen at Rob de Matt, who started working in the restaurant sector to pay for his university studies in history. Until one day, in the absence of the cook, he passes from the room to the kitchen and from that moment he never stops cooking around the world, accumulating experiences in which he has always tried not to neglect the historical, social, cultural aspects. The kitchen that he set for Rob de Matt is first and foremost a simple kitchen, so that he can best teach the consequential transformation of the raw material; but not least is the attention given to other aspects such as seasonality, the short chain and the selection of products and, as we will see, the reuse of waste (which goes into those alchemies of cocktails that Kenny prepares). But for Edoardo, it is important that his cuisine always knows a little about the Mediterranean, that he carries his smells, his spices, his colors, his perfumes. Thus, whether the menu is summer or winter, there are never any dishes like tzatziki, humus, cous cous or the various pastas as the latest novelty, for example, that is linguine with cream of turnip tops, dripping of anchovies and mussels, although certainly the summer memories were no less, such as the caponata or the paccheri with shrimp, tomato, capers and olives. In keeping with the style that permeates the whole, even the division of the menu is not the one we are used to, that is, it is not divided into appetizers, first courses, second courses and side dishes but is more democratic: there are "always available", vegetarians, fish, meat, desserts (the evergreen cannoli), so that everyone can feel free to unhinge or even reverse the set order and take first a side dish and then a first, or a second and a dessert as an aperitif. And to think that it was from the times of Artusi that no one dared to change the succession of courses.

Kenny's realm

Everybody knows Kenny now. It is the first face associated with Rob de Matt, perhaps because he was familiar right away. And it is he who takes care of all the beverage, choosing beers, wines, drinks, cocktails with meticulousness and with an extraordinary competence. Matteo's passion, aka Kenny, is the beers, which mostly come from Italian breweries, also because it favors the direct supply chain; for this reason, for example, there are never those of Lambrate, including the historic Rob de Matt. But a great job is also taking him forward with the wines, many linked to the producers of La Terra Trema to Leoncavallo, from the Piedmontese of Viranda to some gems of Etna: "for me the important thing is to know what product we are giving". Not to mention the cocktail, which today are increasingly becoming his world, the one in which he and his soul as a mixologist come out, with ever new alchemies, homemade experiments, fusions, fermentations and above all waste from the kitchen, like the cucumber that remains from the preparation of the tzatziki. Some drinks change every week, others are launched at special events (memorable Ricardo Walnut's Il Mozzo), while others are still present, such as the classic namesake of the place with gin, lemon, mint syrup, pink and yellow grapefruit studied and designed to satisfy everyone's tastes. And how could it be otherwise #unpostopertutti?

I AM WITH MADE IN ITALY: Appointment in New York with I Love Italian Food – Italian Cuisine


Today, industry experts and opinion leaders will join forces for the first event dedicated to the real made in Italy. US Italian Cuisine is present, of course!

During the fourth edition of Italian Cuisine in the World Week, there is not only time to taste the wonderful Italian food and taste the extraordinary Italian wines, there is also a lot to say. Since the US government is making international decisions that also influence Italian excellence, it's time for a new movement: I STAND WITH MADE IN ITALY, or in Italian IO STO COL MADE IN ITALY. This is the appeal of I Love Italian Food, the non-profit cultural association and network that promotes and defends the authentic Italian food and wine culture in the world.

#ISTANDWITHMADEINITALY or #IOSTOCOLMADEINITALY are not just hashtag from Instagram for funny photos at the table, today they represent the real message that all lovers of Italian food should support. The purpose of the initiative declared by I Love Italian Food in fact it is clear: "defend our products by relying on our food and wine patriotism and, at the same time, make it clear through a practical lesson on food cost, that quality remains the true convenience that is the basis of our cuisine, the figure that unites our past, present and future at the table.".

Today November 20 at the prestigious New York Institute of Culinary Education, the important event held together with the'Italian Chef Association New York, with the participation of the Consortiums for the protection of Asiago, Pecorino Romano, Pecorino Sardo, Gorgonzola, Pecorino Toscano, of the Italian Chamber of Commerce of New York and in partnership with Authentico, Tuscan Dream, Montanari & Gruzza, Agnelli Pans and Urbani Truffle, e Dissapore.

Such as The Italian kitchen with 90 years of history behind it, the decision to give support as a media partner could not miss. Our Web Editor and Digital Expert will be present as speaker, Sabina Montevergine, that as responsible for both sites de The Italian kitchen for the Italian and American public, it is the right person to give a deep picture of the situation from a point of view of digital communication in the round.

The message is so important that many experts and opinion leaders in the Italian food sector have decided to actively participate. The program is very rich and really interesting: it opens Federico Tozzi, general secretary of theItaly-America Chamber of Commerce of New York which will give a picture of the US market, one month after the entry into force of the duties. The intervention of Alessandro Schiatti, founding partner of I Love Italian Food who will explain why #istandwithmadeinitaly. To support him, Michele Casadei Massari, chef and founder of Lucciola NYC, with a practical simulation of food cost, pushing restaurant owners not to give up the original products. It will then be the turn of the contributions of the representatives of the Consortiums protecting the supporters of the initiative: Marco Invernizzi for the Consortium for the protection of Gorgonzola PDO cheese, Marco Forte for the Consortium of Pecorino Toscano PDO, Gianni Maoddi will bring the point of view of Consortium for the protection of Pecorino Romano, it's still Luca Cracco for the Protection Consortium of Asiago DOP Cheese is Annalisa Uccella, on behalf of the Protection Consortium of Pecorino Sardo PDO. Space is then given to the world of entrepreneurs and distributors with Sogno Toscano, partner of the associationI Love Italian Food.

It will then be the turn of Giuseppe Coletti, founder of Authentico, partner of I Love Italian Food in the protection and promotion of original Made in Italy. To close the talks prominent representatives of the Italian Chef NY Association: Fabrizio Facchini, chef and board member of the Association e Francesco Panella, now a symbol of Made in Italy and recently named Global Communication Director Association. Both will bring the point of view of restaurateurs, entrepreneurs in the sector, because if consumers could stop taking authentic Italian products from supermarket shelves, restaurateurs must instead continue to tell about our cuisine, our land and our culture, precisely through our typical products, transforming this possible criticality into a distinctive value, in the choice of final field, #iostocolmadeinitaly

The event will conclude with a sort of gastronomic game: there will be a tasting of 100% Italian products against "false" products from overseas to compare flavors, consistency, colors and smells. Bets are open, even if we already know who will be the winner!

Note: the event is closed by invitation.

I AM WITH MADE IN ITALY: Appointment in New York with I Love Italian Food – Italian Cuisine


Today, industry experts and opinion leaders will join forces for the first event dedicated to the real made in Italy. US Italian Cuisine is present, of course!

During the fourth edition of Italian Cuisine in the World Week, there is not only time to taste the wonderful Italian food and taste the extraordinary Italian wines, there is also a lot to say. Since the US government is making international decisions that also influence Italian excellence, it's time for a new movement: I STAND WITH MADE IN ITALY, or in Italian IO STO COL MADE IN ITALY. This is the appeal of I Love Italian Food, the non-profit cultural association and network that promotes and defends the authentic Italian food and wine culture in the world.

Such as The Italian kitchen with 90 years of history behind it, the decision to give support as a media partner could not miss. Our Web Editor and Digital Expert will be present as speaker, Sabina Montevergine, that as responsible for both sites de The Italian kitchen for the Italian and American public, it is the right person to give a deep picture of the situation from a digital point of view, increasing awareness from the point of view of communication.

#ISTANDWITHMADEINITALY or #IOSTOCOLMADEINITALY are not just hashtag from Instagram for funny photos at the table, today they represent the real message that all lovers of Italian food should support. The purpose of the initiative declared by I Love Italian Food in fact it is clear: "defend our products by relying on our food and wine patriotism and, at the same time, make it clear through a practical lesson on food cost, that quality remains the true convenience that is the basis of our cuisine, the figure that unites our past, present and future at the table.".

Today November 20 at the prestigious New York Institute of Culinary Education, the important event held together with the'Italian Chef Association New York, with the participation of the Consortiums for the protection of Asiago, Pecorino Romano, Pecorino Sardo, Gorgonzola, Pecorino Toscano, of the Italian Chamber of Commerce of New York and in partnership with Authentico, Tuscan Dream, Montanari & Gruzza, Agnelli Pans and Urbani Truffle, e Dissapore.

The message is so important that many experts and opinion leaders in the Italian food sector have decided to actively participate. The program is very rich and really interesting: it opens Federico Tozzi, general secretary of theItaly-America Chamber of Commerce of New York which will give a picture of the US market, one month after the entry into force of the duties. The intervention of Alessandro Schiatti, founding partner of I Love Italian Food who will explain why #istandwithmadeinitaly. To support him, Michele Casadei Massari, chef and founder of Lucciola NYC, with a practical simulation of food cost, pushing restaurant owners not to give up the original products. It will then be the turn of the contributions of the representatives of the Consortiums protecting the supporters of the initiative: Marco Invernizzi for the Consortium for the protection of Gorgonzola PDO cheese, Marco Forte for the Consortium of Pecorino Toscano PDO, Gianni Maoddi will bring the point of view of Consortium for the protection of Pecorino Romano, it's still Luca Cracco for the Protection Consortium of Asiago DOP Cheese is Annalisa Uccella, on behalf of the Protection Consortium of Pecorino Sardo PDO. Space is then given to the world of entrepreneurs and distributors with Sogno Toscano, partner of the associationI Love Italian Food.

It will then be the turn of Giuseppe Coletti, founder of Authentico, partner of I Love Italian Food in the protection and promotion of original Made in Italy. To close the talks prominent representatives of the Italian Chef NY Association: Fabrizio Facchini, chef and board member of the Association e Francesco Panella, now a symbol of Made in Italy and recently named Global Communication Director Association. Both will bring the point of view of restaurateurs, entrepreneurs in the sector, because if consumers could stop taking authentic Italian products from supermarket shelves, restaurateurs must instead continue to tell about our cuisine, our land and our culture, precisely through our typical products, transforming this possible criticality into a distinctive value, in the choice of final field, #iostocolmadeinitaly

The event will conclude with a sort of gastronomic game: there will be a tasting of 100% Italian products against "false" products from overseas to compare flavors, consistency, colors and smells. Bets are open, even if we already know who will be the winner!

Note: the event is closed by invitation.

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