“Black Friday"Is a term born in United States to indicate the day following the Thanksgiving (celebrated on the fourth Thursday of November) which marks thestart of Christmas shopping with exceptional offers of stores and large chains. Black Friday is followed by Cyber ​​Monday, the following Monday, a day in which discounts are dedicated to electronics products. From America, these customs then spread throughout the world, especially thanks to online shopping. To be the master, during Black Friday, is, in fact, without a doubt, Amazon. This year the special offers on the e-commerce giant will last from 20 to 30 November, although the highlight will obviously be Friday 27 November.

Black Friday 2019 on Amazon: 37 orders per second

Black Friday 2019 was the best in Amazon's history, meaning the busiest day in terms of units ordered, with over 37 orders per second on average, while Cyber ​​Monday 2019 was the largest shopping day in the history of the company. Among the most purchased items i toys, the household items (light bulbs, scented candles, clothesline, robot vacuum cleaners and cordless vacuum cleaners),clothing, personal care products.

Between more ordered products on Amazon.it during the day of Black Friday 2019 there were: Amazon Echo Dot (3rd generation), Scottonelle Toilet Paper, Borbone Respresso Coffee Capsules, Juventus Club 3D Lamp, Oral-B Crossaction Electric Toothbrush, Philips Connected LED Bulbs Lighting Hue White, Taboo game in box Hasbro Gaming, Ghd Gold Professional Styler Professional hair straightener. The best-selling product on Amazon Prime Now between Milan and Rome was Acqua Sant’Anna Naturale.

Among the most ordered products during the day of Cyber ​​Monday 2019 there are: HOMSCAM Bluetooth headphones, Oral-B Smart 4 CrossAction Electric Toothbrush, Capsules Caffè Borbone Respresso, FIFA 20 for PlayStation 4, Play-Doh La Pizzeria, Yankee Candle Candela Giara Great Christmas Cookie.

10 years of Amazon

This year, in the week of Black Friday, the 10th anniversary of the opening of Amazon (on November 23). For the occasion, the e-commerce site presented an overview of the products and categories that have been most successful among customers in Italy and retraced those that were the absolute best seller of the Black Friday.

Black Friday, the most purchased products in Italy from 2013 to today

Amazon's Black Friday became popular in Italy starting from the edition of 2013 and since then it is an appointment awaited for Christmas presents convenient, but also to find bargains among everyday products. The most purchased product ever in all Black Friday editions is the Pack of Finish dishwasher tablets. Following is one of the Amazon devices, the Fire TV Stick, the media player of streaming content, while in third place are the Oral B Pro electric toothbrushes.

E-book in Milan, dishwasher tablets in Rome

The general classification records some variations in the individual cities. Milan is confirmed as the capital of digital reading: Kindle Paperwhite turns out to be the most purchased product on the occasion of Black Friday, while Rome puts home care first, since the bestselling product is the Finish All in 1 dishwasher tablets.

Browse the gallery now to discover the unmissable offers of Black Friday 2020 for home and kitchen!

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