The ice cream inspired by Giorgio Armani for Milan Fashion Week #DaAssaggia – Italian Cuisine


It is called Stecco Greige and was created by Gusto17 to celebrate the first 40 years of Emporio Armani: here is the #DaAssaggio gelato exclusively during Milan Fashion Week 2021

From 21 to 27 September in Milan you can also eat fashion: Gusto17, the Milanese artisan ice cream parlor included by Forbes among the 100 Italian excellences 2021, launches a limited edition ice cream stick to celebrate Giorgio Armani and the 40 years of Emporio.

The shades between gray and beige meet in the iconic color that has always distinguished the Armani style. Greige is created in a completely natural way with ingredients that represent Italian excellence: the filling is a Sicilian salted Pistachio ice cream, while the topping is of fine white chocolate processed with vegetable carbon powder derived from coconut.

The bi-color stick, available in three different combinations of greige nuances, joins the Pantone-inspired Design Sticks. These will be enriched over time with new products to form a Special Edition of Stecchi Gelato, all made in line with the philosophy of Gusto 17, i.e. only natural and seasonal ingredients, no artificial dyes, preservatives or thickeners.

You can taste Greige at Milan, for the entire duration of the Fashion Week (21-27 September 2021), in the stores in Milan of Gusto 17 in via Savona 17 (Tortona District), in via Cagnola 10 (Arco della Pace), in the Rinascente Duomo in the Food at the 7th piano, from VOCE Aimo and Nadia in p.za della Scala, but also throughout Italy ordering it on e-commerce.

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