Also in 2018, in pole position in the list compiled by the Osservatorio Immagino Nielsen, in terms of number of products and turnover, there is almond
Italians have always liked the "beneficial" ingredients: sensitive to their presence in food, consumers choose them by catching the latest trends on the fly. To map them, theImagine Nielsen Observatory, which identified the most reported on the labels of as many as 64,800 articles present on the shelves of super and hypermarkets. And he discovered that their level of popularity is constantly evolving: if during 2018 some of these ingredients remained on the crest of the wave, others have begun to set the pace and others have just appeared at the stores.
Also in 2018, in pole position of the list of the most important beneficial ingredients, in terms of number of products and turnover, there is the almond, which continues to grow, with a 7.7% increase in sales compared to 2017. It was bought shelled, in almond milk, but also as an ingredient in ice cream and sweet snacks.
The vein, in the last year, has increased sales by 10.1% and is present on the label of 352 products. It is consumed among the breakfast cereals, added to the functional yoghurts and the oat drink, and was the ingredient that, last year, marked the best performance, both as a percentage increase in sales and as the value of the round underlying business.
Along with oats, too ginger it recorded one of the highest annual growth in percentage terms (37.4% more) and in absolute value. It is present in infusions and tea, in jams, in candies, in functional yoghurts but also in chocolate bars, in smoothies, in fresh juices and in ready soups.
Turmeric it was the ingredient with the highest annual percentage change (71.5% more sales): it has become an ingredient in functional yoghurts, infusions and tea, vegetable ready meals and crunchy rolls.
Cinnamon has increased the sell-out by 11.6%: it is increasingly used in tea, infusions and juices Uht.
Also the coconut has grown (9.7% of sales more than in 2017), both as a drink and as an ingredient in ice cream, yogurt and supplements.
Among the cereals and flour, it grew last year spelled (2.3%), protagonist of biscuits, breakfast cereals and crackers, while the kamut marked a rapid decline (16.3% less). The quinoa instead it increased sales by 6%, since it is used as an ingredient in fresh ready meals, healthy crackers, crispy breads, gluten-free breads and breakfast cereals.
Also the seeds like them more and more: those of linen those increased by + 10.6% of pumpkin of 29.6%, those of sesame 19.4%, those of chia of 17.2% and those of hemp of 14.7%.
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