IKEA dedicates a flag bag to the International Day against Homophobia, Biphobia, Intersexophobia and Transphobia. Long live the rainbow!
More than a limited edition, a symbolic object to make your voice heard. Today, on the occasion of the International Day against Homophobia, Biphobia, Intersexophobia and Transphobia (IDAHOT) IKEA offers its iconic rainbow version carrier bag, within the #CASAPUOIESSERETU project.
A project that acquires an even deeper value in this period of forced social distancing, where the dream of being able to open one's home and one's heart to others, breaking down barriers and prejudices, becomes even stronger.
And once again, the iconic IKEA bag becomes the perfect canvas for weaving a story, shouting an idea, reflecting together. The bag is available in the store and e-commerce with the name STORSTOMMA and we can't wait to use it to do the shopping, collect the laundry, hold the vases on the terrace and talk about love and rights by fighting hatred and distrust through the power of color.