Barilla is sponsor of Fabio Volo's new live format, The Orchite Show, together to donate the sum of 100,000 euros to entities engaged in the protection and support of local communities severely affected by the coronavirus
A beneficial sponsorship, that of Barilla who wanted to support The Orchite Show, the new live project on Instagram by Fabio Volo; a light and home-made format designed to keep the public company during these delicate weeks.
The Orchite Show
A project with an ironic title, inspired by the feeling of dissatisfaction that accompanied this period. A spontaneous, sincere program with great guests, VIPs, singers, actors, chefs and the super star of the show, Mrs. Annamaria, a very nice pensioner who with her genuine laugh has conquered everyone. Among the many characters who participated in The Orchite Show also star chef Davide Oldani, who shared his simple and delicious recipe, with Barilla spaghetti n.5 and a tasty Piennolo cherry tomato sauce.
And the laughter never ends, with the funny videos that cheered us in this quarantine, the irony of Fabio Volo from Brescia and the most electrifying comments from the listeners. A program that enters the homes of Italians with cakes and candles to blow out, pajama parties, improvised weddings, funny jokes and in every episode the moment of gratitude with the column thank you, graziella and thanks to … all doctors, nurses, radiologists and professionals committed daily to fighting the emergency, bringing them a little energy, positivity and a moment of light-heartedness.
Barilla and Fabio Volo: a charity project
The heartfelt and familiar nature of the creative format makes its breakthrough in the heart of Barilla, which fully reflects the spirit of #aCasaConBarilla, the leitmotiv of the story proposed by the company since the beginning of this emergency, to keep people lightly company and creativity on social networks.
And it is precisely the desire to try to transform this particular and in some ways painful moment into something more positive, which has led to the consolidation of the collaboration between Fabio Volo and Barilla, in order to define further socio-humanitarian projects to support organizations and associations engaged in the front line to deal with the Covid-19 emergency and, in particular, the choice of Barilla, in agreement with the author, of donate the sum of 100,000 euros to entities engaged in the protection and support of local communities.
Guest of honor of thelast episode, online from Sunday 24 May, it will be Luca Barilla, vice president of the Group. During his speech, he will be the protagonist of the ceremony signing a special check prepared by the show; a symbolic rite with which to give voice to the company's donation.
Fabio Volo wanted to thank Barilla for supporting the project and, in an atmosphere of sincere and mutual respect, Luca Barilla also underlined the immense gratitude and enthusiasm that accompanied this perhaps unusual, but decidedly energetic and precious union.
"For many years Fabio Volo has been filling some areas of Italian life with his delightful company, and in this difficult moment for everyone, we are happy to join him by supporting his program born with the aim of giving a concrete hand to those who need it most, "he said Luca Barilla, Group vice president.
"When I started The Orchite show, a program that was born as a game, I could never have imagined that such an important, large and serious company could be interested in supporting such a project. I am honored, flattered and happy that laughing and joking we will be able to do something concrete for the families who need it. A program born in the kitchen that with the help of Barilla helps families I would say it is perfect! " commented Fabio Volo.
The donation of 100,000 euros it will be half donated to Food Bank and half as an offer to the charitable activity of theApostolic almsgiving, to support the country and people in difficulty. Moved by the desire to be close to Italy, Barilla is always at work to find new ways to enter the homes of Italians and bring them many great news, not to be missed.
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