Tag: Barilla

Ferrero, Ferrari and Barilla, the companies with the best reputation in Italy – Italian Cuisine

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The Ales-Merco survey demonstrates this: there are eight made in Italy companies in the top ten of the ranking

They are three large Italian companies – Ferrero, Ferrari and Barilla – to conquer the very first places in the ranking of the 100 companies with the best reputation in Italy: this is demonstrated by the first edition of the survey prepared by the independent institute Ales Market Research, which used the Merco methodology, the only reputation monitoring verified by part of an external entity. But, in all, they are well eight companies of made in Italy which are part of the top ten: in addition to the top three, there are also Luxottica, Eni, Lavazza, Armani and the FCA Group.

The ranking was drawn up in seven months (starting last December) mainly on the basis of judgment of professionals and experts – that is, of people who deeply know the business world – and not just a sample made up of consumers: 246 executives and managers of companies operating in Italy with a turnover exceeding 10 million euros, one hundred experts and one thousand consumers were involved . Each category analyzed the companies based on different factors and obtained a different weight in defining the final ranking.

Company executives and managers have especially evaluated the economic and financial results, the quality of the commercial offer, the ability to attract and retain talent, ethics and corporate responsibility, the international dimension of the company and innovation. The experts measured the quality of the information provided, the effectiveness in corporate communication, commitment to the community or innovation in digital communication and consumers have assessed the commercial reputation of companies according to ten variables, including value for money, empathy, environmental commitment and general reputation.

Intesa Sanpaolo is at the top of the ranking in the banking and insurance sector, Google in IT, IKEA in the one relating to furnishing / textiles / home accessories, Accenture is first among the consulting companies, Eni in the energy, water and gas sector, Amplifon in pharmaceuticals and appliances, Hilton in hotels and tourism, Luxottica in the fashion and accessories sector.

This the top ten complete

1st Ferrero

2nd Ferrari

3rd Barilla

4th Luxottica

5th Google

6th Eni

7th Lavazza

8th Samsung

9th Armani

10th FCA Group

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Barilla and Fabio Volo united to support the bodies involved in the Covid-19 emergency – Italian Cuisine

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Barilla is sponsor of Fabio Volo's new live format, The Orchite Show, together to donate the sum of 100,000 euros to entities engaged in the protection and support of local communities severely affected by the coronavirus

A beneficial sponsorship, that of Barilla who wanted to support The Orchite Show, the new live project on Instagram by Fabio Volo; a light and home-made format designed to keep the public company during these delicate weeks.

The Orchite Show

A project with an ironic title, inspired by the feeling of dissatisfaction that accompanied this period. A spontaneous, sincere program with great guests, VIPs, singers, actors, chefs and the super star of the show, Mrs. Annamaria, a very nice pensioner who with her genuine laugh has conquered everyone. Among the many characters who participated in The Orchite Show also star chef Davide Oldani, who shared his simple and delicious recipe, with Barilla spaghetti n.5 and a tasty Piennolo cherry tomato sauce.

And the laughter never ends, with the funny videos that cheered us in this quarantine, the irony of Fabio Volo from Brescia and the most electrifying comments from the listeners. A program that enters the homes of Italians with cakes and candles to blow out, pajama parties, improvised weddings, funny jokes and in every episode the moment of gratitude with the column thank you, graziella and thanks to … all doctors, nurses, radiologists and professionals committed daily to fighting the emergency, bringing them a little energy, positivity and a moment of light-heartedness.

Barilla and Fabio Volo: a charity project

The heartfelt and familiar nature of the creative format makes its breakthrough in the heart of Barilla, which fully reflects the spirit of #aCasaConBarilla, the leitmotiv of the story proposed by the company since the beginning of this emergency, to keep people lightly company and creativity on social networks.
And it is precisely the desire to try to transform this particular and in some ways painful moment into something more positive, which has led to the consolidation of the collaboration between Fabio Volo and Barilla, in order to define further socio-humanitarian projects to support organizations and associations engaged in the front line to deal with the Covid-19 emergency and, in particular, the choice of Barilla, in agreement with the author, of donate the sum of 100,000 euros to entities engaged in the protection and support of local communities.

Guest of honor of thelast episode, online from Sunday 24 May, it will be Luca Barilla, vice president of the Group. During his speech, he will be the protagonist of the ceremony signing a special check prepared by the show; a symbolic rite with which to give voice to the company's donation.
Fabio Volo wanted to thank Barilla for supporting the project and, in an atmosphere of sincere and mutual respect, Luca Barilla also underlined the immense gratitude and enthusiasm that accompanied this perhaps unusual, but decidedly energetic and precious union.
"For many years Fabio Volo has been filling some areas of Italian life with his delightful company, and in this difficult moment for everyone, we are happy to join him by supporting his program born with the aim of giving a concrete hand to those who need it most, "he said Luca Barilla, Group vice president.
"When I started The Orchite show, a program that was born as a game, I could never have imagined that such an important, large and serious company could be interested in supporting such a project. I am honored, flattered and happy that laughing and joking we will be able to do something concrete for the families who need it. A program born in the kitchen that with the help of Barilla helps families I would say it is perfect! " commented Fabio Volo.

The donation of 100,000 euros it will be half donated to Food Bank and half as an offer to the charitable activity of theApostolic almsgiving, to support the country and people in difficulty. Moved by the desire to be close to Italy, Barilla is always at work to find new ways to enter the homes of Italians and bring them many great news, not to be missed.

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# AMsg4You: Mikaela Shiffrin's song for Barilla, live on Instagram – Italian Cuisine

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The ski champion dedicated a song to the heroes who continue to work for us during the emergency. On Monday 20 April we will be able to listen to it live

Give a show on the ski slopes and now the champion Mikaela Shiffrin excites on social media with her guitar and her voice. Among the sports most active in promoting fundraisers to overcome the coronavirus emergency, she also dedicated a song to all those who are on the front lines to help us overcome this moment, and in particular to those who continue to work despite the crisis to get there the food we need on our tables. It is called # AMsg4You, it is a song dedicated to Italy to which it is very attached, with special thanks to the employees of one of the largest companies in our country: Barilla.

We will be able to listen to him with her on Monday 20 April, at 19, when Mikaela will sing him live on Instagram (@mikaelashiffrin). It will be a particularly special live show, because after her song the Olympic champion will also answer five questions from among those proposed by the community.

«# AMsg4You is a message to my Barilla family said the skier when she unveiled her song for the first time on social media, thanking «the heroes who are now doing a great job putting the needs of the community in front of their own to produce pasta and many other products. «We are with you – says the song – even if we are separated. We will hug and together we will succeed .

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