The first test (on beehive, it is appropriate to say) of Porsche is dated 2017, at the Leipzig headquarters, famous because the circuit for testing off-road vehicles occupies a green area of ​​132 hectares, partly intended for the breeding of horses, ponies and oxen, but also a paradise for many species of birds, amphibians, hares, deer. A small Noah's Ark where three years ago it was decided to bring in three million bees, whose nectar is sold in the shop of the Porsche Museum in Stuttgart, as well as in the one reserved for collaborators. This is no small achievement: already in the first year it had led to the production of 1.4 tons of honey for a total of 5600 jars sold for 8 euros each. Bees, followed by specialized personnel, have at their disposal in particular blackberry, acacia and lime trees.

1000 highly sought after jars

The name of honey, Turbienchen, is a play on words between the word "turbo" and the pet name for bee (Biene in German). The game (very serious, by the way) convinced Porsche's top management to repeat the initiative in the historic headquarters of the company in Zuffenhausen: in the first year of activity, 650,000 hymenoptera produced 250 kg of wildflower honey, packaged in a thousand jars, strictly in reusable glass and sought after by those who love honey, but above all by collectors of Porsche memorabilia, including Italian ones who are many. "We will continue the initiative next year and are planning to extend it. These hymenoptera are among the most important productive creatures in Germany, critically endangered, despite being protected by federal nature conservation law and federal species protection regulations. We have a duty to work in this direction, ”he explained Gerd Rupp, chairman of the executive committee of Porsche Leipzig GmbH.