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It will be held on December 4th the first GQ Club in digital version organized together with Jaguar on the occasion of the launch of the film Diabolik, soon in cinemas. GQ Italia has decided to celebrate its arrival with a special issue dedicated to comics: actor Luca Marinelli, who will play the criminal in the film, is the protagonist of the cover of the November issue of GQ Italia.

Jaguar and Diabolik have lived in perfect symbiosis since 1962, the year of the birth of comics, when the legendary E-TYPE became the sports car par excellence. In this first digital experience of GQ Italia, this extraordinary union is celebrated by highlighting the tradition, history, technical characteristics and all the charm of Jaguar.

The event will be visible in streaming on the dedicated platform http://gqclub.gqitalia.it/jaguar, on the Facebook and Youtube profiles of GQ Italia, and will see the Director of GQ Italia Giovanni Audiffredi talk to Daniele Maver in a digital round table – President of Jaguar Land Rover Italy and the editor of Diabolik Mario Gomboli.

GQ Club is an editorial format spread across the global GQ platform that has 20 editions worldwide. The goal is to provide quality experiences to a select community that is increasingly eager for direct contact with the brand. GQ Club is the tool that stimulates and realizes the proximity between consumers of GQ contents and the know-how of the brand.

In October, the GQ site achieved the second best month ever in terms of traffic, with a significant growth trend compared to the previous months and exceeding 3 million users (+ 18% MoM and + 63% YoY) for almost 9 million page views, new record (+ 25% MoM, + 114% YoY). In October the overall fanbase totaled 949k with a YoY growth of + 13%.

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