Tag: final

Genoese Pesto World Championship: the final on March 23rd – Italian cuisine reinvented by Gordon Ramsay

There are 100 competitors: 80 from Italy and 20 from abroad; the youngest is 20, the oldest is 90. They are the finalists of Genoese Pesto World Championship, on March 23 at the Palazzo Ducale in Genoa. A key event for the Genoese and now not only for them. Because this competition, created to raise awareness the culture of the typical basil-based sauce, has crossed the borders of the region and Italy.

Genoese Pesto World Championship: how the competition takes place

Competitors now come from all over the world (even from Brazil), but in ten editions of Genoese Pesto World Championship there are two constants that fortunately have never changed: the playful spirit and joy that animates the race and the organizersand at the same time the regulation, rigid, which is faithful to the original pesto recipe. In fact, the competitors will have to prepare the pesto only with what is provided by the organizers, i.e. the ingredients of the recipe from the specifications of the Genoese Pesto Consortium: DOP Genoese basil from the Ligurian Riviera, Italian pine nuts, garlic from Vessalico (Imperia), DOP Parmigiano Reggiano, Sardinian flower, sea salt from the Trapani salt pans, DOP Ligurian Riviera DOP extra virgin olive oil.

What the Pesto Genovese champion wins

The 100 will compete in a first heat in the morning and then a jury made up of 30 expert judges – including we at “La Cucina Italiana” And a delegation from Alma, the prestigious international cooking school in Colorno (Parma) – will choose the best 10 for the final which will be played in the afternoon. Manual skill, colour, finesse, consistency and balance between the ingredients they will be the judging parameters based on which each proposal will be given a score. Up for grabs an olive wood pestle with a gold-wrapped handle worth around 2 thousand euros and worldwide fame, which is priceless.

What to do in Genoa during the Pesto World Championship

March 23rd will be a party, even before a race, hosted by Roberto Panizza, director of the championship, together with Marisa Passera, historic presenter of Radio Deejay, which will involve the entire city. The World Pesto Championship final will in fact be the highlight of a long series of events dedicated to the culture of pesto, but also to fun.
Among those that will be held on March 23, the Children’s Championship organized by the Consorzio del Basilico Genovese DOP, the Lollipop Choir with 20 choristers of all ages who will interpret theAnthem of the World Championship written by the band Buio Pesto. Meanwhile, outside the championship, there is a rich calendar. For example the March 21st a guided tour of the botanical garden with the theme “Essence of botany. Journey through perfumes, from the table to public greenery” and on March 22, in the Sala Trasparenza della Regione, a series of talks on the present and future of pesto, from the presentation of Genoese Pesto Revealed, that is, the presentation of the book by photographer Craig Wales, to a scientific research on the formula for the perfect pesto coordinated by Ben Thuriaux, before an inevitable demonstration on how pesto is produced in a mortar. Obviously it will be a special occasion to taste pesto: all week in Genoa there will be the “Ligurian Restaurateurs’ Pesto Week”who participate in the promotion of traditional cuisine in collaboration with Ascom, Confesercenti and Genova Liguria Gourmet (the complete program of the long weekend is on www.pestochampionship.it)

«Almost twenty years of work on the Mortar Pesto World Championship have changed the perception that the world has of our sauce”, said championship director Roberto Panizza. «The road is still long, but we think we have actively supported this growth: when we started, finding pesto in many medium-high range restaurants was almost impossible, while today even the most prestigious establishments offer it to customers. The championship’s work to promote the tradition of pesto and its recipe is therefore well underway and we are equipped to face the next twenty years.”

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World Chocolate Masters 2022: here's who won the Italian final – Italian Cuisine

World Chocolate Masters 2022: here's who won the Italian final

The young pastry chef from Brescia won the first prize thanks to her skill and daring to create desserts with only vegetable ingredients.

Anna Gerasi is the winner of the Italian Final of the World Chocolate Masters, held today 2 February in Pollenzo, at the headquarters of Selmi Chocolate Machinery, top player in the production of chocolate processing machines, in Pollenzo. The final was organized by Chocolate Academy Milano by Barry Callebaut, leading international company in the production of chocolate and cocoa. An important victory for Anna, born and raised in the world of pastry, reached the top step of the podium of this competition thanks to experimentation, the ability to get involved with only vegetable ingredients, which have in fact opened a new trend of pastry tomorrow.

An international competition

Now Anna will represent Italy in the world final to be held in Paris at the end of October 2022. The World Chocolate Masters it is in fact the most important international competition dedicated to artisans, chefs and their creativity applied to chocolate in the world of pastry, chocolate and gastronomy. The candidates, who came from all over the world, started their preparation from March 2021 and will have to convince the jury thanks to their creative ideas, their vision and their talent. 21 countries participating in the contest, which will be held in Paris next October, and which will decree the best maître chocolatier in the world. In the race in Pollenzo with Anna Gerasi, the only female finalist, also Matia Ortiz, party chef of Il Marchesino in Milan, Diego Mascià, of the Cioccolateria Gelateria of Cristian Beduschi in Florence, Attilio Rebeccani, manager of the historic Marisa pastry shop in Padua, Antonino Maresca, consultant for restaurants and pastry shops, Stefano Bernardi, maître chocolatier and Head Pastry Chef at the Valle dell'Erica Resort in Santa Teresa di Gallura and Filippo Valsecchi, party chef at the family restaurant.

The sense of this competition

The World Chocolate Masters is actually a real observatory, thanks to which it is possible to understand the changes in taste, the expectations of consumers and consequently the trends of chefs and pastry chefs who intend to mark the pastry of tomorrow with their work. It is no coincidence that the theme of this year's edition is precisely Tomorrow, or all the suggestions and insights of tomorrow's pastry chefs. «The World Chocolate Masters is like Formula One in the world of chocolate and pastry – said Ramon Morato, Creative Director of Cacao Barry. The innovations revealed and displayed by chefs have always been a source of inspiration for chefs around the world. What will be seen in the competition will be exhibited in the best patisseries and chocolate shops of the next few years. In this edition we will encourage chefs to approach science, technology and design and rethink chocolate and pastry in these terms ".

The X factor of Anna Gerasi

Anna convinced the jury, made up of great professionals in the sector, thanks to the decision to set up all her work using only vegetable ingredients, making the realization of her works more difficult. Strength, determination and vision are his watchwords. She declares herself deeply attached to chocolate and uses it as the basis of all her creations. In particular, he recognizes his pralines as a workhorse: an explosion of chocolate in different shapes and tastes. The final in Paris would represent for her, as well as the realization of a dream, also a a source of great pride as she would be the first Italian woman to obtain such a result. On the benches of the jurors, Enric Rovina Montesinos, founder of Enric Rovina, a company producing high quality chocolate with a contemporary design; Davide Comaschi, winner of the 2013 competition in Paris; Loretta Fanella, best pastry shop in Italy 2007 and founder of Loretta Fanella Pastry Lab, a laboratory where you can learn all the secrets of the most innovative pastry; Vittorio Santoro, founder and president of CAST Alimenti, the school created to give professional dignity to the masters of taste; Maurizio Allodi, director of the Selmi Training Center chocolate training school and finally Luciano Varetto, master chocolatier and Selmi technician.

The tests to overcome

The seven competitors had to face 5 different tests related to different themes. The first was Design, and participants were asked to think like designers to create new formats for their chocolates, snacks and pastry ideas. The first test was a 3D artistic creation in chocolate, using the #TMRW inscription, made with Cacao Barry couverture chocolates and other cocoa derivatives. Six different techniques had to be used in the realization, such as molding, sculpture and other methods, also invented by the competitor. The second test consisted in the creation of a fresh single-portion, where three different textures were evident, consisting of one of the chocolates of the Cacao Barry range, a fruit that gave the idea of ​​freshness and a local ingredient produced by artisans of the place of origin. of the competitor. The third test required the creation of a chocolate snack, entirely vegan and based on pure chocolate. The predominant aspect had to be the design: it is the image, in fact, that determines the customer's purchase reaction. Bon Bon was instead the fourth test, in which the participant had to create a fresh praline, without emulsifiers, made with local products. The last test to pass consisted in creating a moodboard to illustrate one's idea and interpretation of the theme, motivating the choices through a story, that it was as engaging as possible.

Chocolate in Italian pastry

The use of chocolate has exploded late in Italy compared to the rest of Europe, but in a few years, thanks also to the cultural commitment expressed by Chocolate Academy and by its chefs, this ingredient has become indispensable in the best pastry shops but also in the most refined recipes of starred restaurants throughout Italy. The first Italian to win the World Chocolate Masters was in 2013 Davide Comaschi, trained at the school of Maestro Iginio Massari. After nine years, who knows it is not yet an Italian to get on the highest podium of this competition. We all cheer for Anna!

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Wired Next Fest 2020, the final appointment – Italian Cuisine

Wired Next Fest 2020, the final appointment

From Digital to a New World is the theme of the final days of Wired Next Fest live from the IBM studios in Piazza Gae Aulenti in Milan on 9 and 10 October

The Wired Next Fest, the largest free participation event in Italy dedicated to innovation, organized in collaboration with Audi, closes its 4-month journey with an appointment scheduled for 9 and 10 October live from IBM Studios of Piazza Gae Aulenti, in the Porta Nuova area of ​​Milan.

We spent months talking to each other only through a screen. Digital technologies have allowed us to shop, order a pizza, see a movie without going to the cinema. And they allowed our children to continue studying. The lockdown measures imposed to contain the new coronavirus pandemic have changed our habits, helping us to build a new normal, made of daily gestures amplified by technology.

For the final days of Wired Next Fest, Wired has chosen to tell the life after the pandemic, the restart after months of lockdown spent closed at home (re) building a normality thanks to the screen of a smartphone. That is the passage From Digital to a New World.

"In these months of 2020 we have often heard repeated how the Coronavirus affair has accelerated various digitization processes. That's what happened at the Wired Next Fest. After the 2019 edition, we decided to transform this event into a television format as well, behaving like a broadcaster. This is what we have done, using the Net and social networks. The goal was to make this project unique, with a mix of digital and live experience. An experience that returns in the last leg of the Wired Next Fest 2020, on 9 and 10 October ", he explains Federico Ferrazza, director of Wired Italia.

On stage, interviewed by the journalists of the editorial staff of Wired, writers, intellectuals, artists and university professors will take turns, called to try to imagine what people's daily lives will be like after the pandemic. Among these: the famous sociologist of technology Zeynep Tüfekçi, engaged in studying the impact of big data and artificial intelligence on society, Jim Al-Khalili, physicist and popularizer, face of science on the BBC, Cory Doctorow, journalist and writer, philosopher of network and co-editor of the famous blog Boing Boing, the 15-year-old activist Marlene Dias, who at ten with the hashtag # 1000blackgirlbooks in support of female empowerment was received at the White House, the novelist William Boyd, considered one of the greatest writers living English, the Israeli writer Eshkol Nevo, whose novel "Three floors" inspired the screenplay of the next film by Nanni Moretti, the bestselling author Joël Dicker, the president of Alitalia TAI Francesco Caio, the singer of Primal Scream Bobby Gillespie , Sara Pastor, System Engineer at ESA who is designing the modules to live on the Moon, Danilo Coppe, the explosivist who coordinated the demolition of the Morandi bridge, the journalist expert on American things Simona Siri, Dan Gerstein, political analyst and founder of one of the most important ghostwriting agencies in America, Geppi Cucciari, TV presenter and AIRC ambassador, actor Alessio Boni, who will talk about "Revenge room", documentary on revenge porn presented in Venice, the handyman Piero Scaruffi, Luca Parmitano, ESA astronaut, the Italian who has spent more time on board the International Space Station, the data scientist Francesca Dominici, than at Harvard TH Chan School of Public Health uses big data to research health policies and climate change, the Norwegian explorer and writer Erling Kagge, the first man to reach the South Pole alone, the economist and former INPS president Tito Boeri with the journalist Sergio Rizzo, authors of the book “Take back the state. How Italy can start again, Guido Silvestri, pathologist, immunologist, virologist, science writer, Raffaele Alberto Ventura, journalist and writer, the English illusionist with millions of clicks Luca Gallone, Leo Gassmann, songwriter and winner of the Sanremo Youth Festival 2020 , the actress and singer Margherita Vicario, Sofia Viscardi, founder and artistic director of Venti, Helio Di Nardo, CEO of Show Reel Factory, the rapper Frah Quintale, who in June released the first part of the double album "Banzai", Ceri, one of the most important producers of contemporary Italian music, the singer, musician and producer Cosmo, Franco "Bifo" Berardi, essayist, philosopher and cultural agitator, who will present the "Lullabies of the Apocalypse" written with the musician Marco Bertoni, the science fiction writer Dario Tonani, author of the Mondo9 saga, the singer Cristina D'Avena, an icon for three generations of children, the youtubers of Casa Surace with their irony on habits and customs of the South, the stand-up comedian Valerio Lundini, Anna, a rising star of the Italian rap scene, the songwriters Colapesce and Dimartino, who this year climbed the charts with their album "I mortali", the singer-songwriter The Sleeping Tree, the influencer with over a million followers on Instagram Camihawke, Giorgio "POW3R" Calandrelli, the most popular professional gamer in Italy who is about to publish an autobiographical book, the hard actor Rocco Siffredi together with his son director Lorenzo Tano, the cartoonist symbol of a Zerocalcare generation, Marco Villa, former director of SpaceX operations, now engaged in a search for potentially dangerous asteroids for the Earth, Chiara Montanari, the first Italian to have led an expedition to Antarctica, the bass player by Jovanotti Saturnino and the biotech scientist Ennio Tasciotti who will present Medicine Rocks, a fundraising project to support research on immunotherapy and named in memory of the record producer Tommaso Cavanna, the new promises of Italian music between pop and electronic Hån, aka Giulia Fontana, and LIM, aka Sofia Gallotti, and then, Kety Fusco, internationally recognized electronic harpist, Generic Animal , a musical project suspended between trap, rock and hip hop by Luca Galizia, a rising figure of the Italian indie who boasts important collaborations from Ketama126, Rkomi, Mecna, pretty Solero up to Massimo Pericolo and Franco 126, the singer-songwriter and musician Andrea Laszlo De Simone, whose latest album "Immensity" was critically acclaimed, Riccardo Pasqua, managing director of Pasqua vineyards and cellars, Nexi Dirk Pinamonti's Head of e-commerce and Mastercard's Vice President Business Development Luca Corti, who will talk about prospects for digital payments, the designer and creative Ludovica Basso, aka Clorophilla, Izzy Du, a 21-year-old designer who works on intelligent garments made with a inaction of enabled fibers and lotus effect technology, so as to keep clean autonomously Carolina Giorgiani, who deals with upcycling of cigarette butts to create a sustainable and biodegradable material called Butt-e, Marcel McClinton, who has developed an app for the Generation Z with the aim of increasing voter literacy and involvement by aggregating content and resources on a single platform, Filippo Spiezia, Founder & Curator Digital Design Days & Awards, Tudor Laurini aka Klaus, content creator and music producer who has made social media its ecosystem by creating a privileged channel of communication with his generation, the "ultrapop" illustrator Gio Pastori, famous for his use of the collage technique, who will hold a workshop entitled "How to make an illustration ? ".

The appointment will be broadcast and disseminated on Wired.it, on Next.Wired.it, the Wired portal dedicated to its events, and on Wired Italia's social channels.

As in past editions, Audi will be present at the Wired Next Fest, with which it shares the drive for continuous innovation and the commitment to improve the future, through the development of avant-garde technologies that have always characterized its DNA. On this occasion, Audi will take stock of We generation, the project dedicated to young people, developed together with H-FARM, to support the culture of innovation and change.

The Wired Next Fest, with the patronage of the Municipality of Milan, is also made possible thanks to the support of some partners:

Mobile Partner: Huawei;
Main Partner: E-Distribuzione, Mastercard, Nexi, UniCredit;
Event supporter: Easter vineyards and cellars;
Production: Plan B;

AIRC Foundation is content partner of the Wired Next Fest.

At the end of the 6 digital events, the results of the wired next fest testify to the great participation of the new digital event, totaling 155,000 views of live streaming, over 250,000 video views via social platforms, 6 MIO impressions and finally a social reach value equal to 5 MIO .

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