How to celebrate coffee day with the initiatives promoted by Julius Meinl, the historic Austrian roasting company that produces in Italy
International Coffee Day will also be celebrated on 1 October this year. A special day to taste, get passionate, but also to rediscover the poetry of a good coffee, as it invites us to do Julius Meinl, the historic Austrian roasting company with a productive heart in Italy. The fifth edition of Meet With a Poem will take place on 1st October digitally to support, once again, the solidarity causes in which the company is engaged in Italy and around the world.
How to participate in "Meet With a Poem"
Who would you like to share a coffee with? Julius Meinl invites us to download the template from its Facebook and Instagram pages (Italy), personalize it with a sentence and share it by tagging the person with whom we would like to drink coffee. We will also be able to participate in the initiative by having a coffee with those we care about in one of the participating cafes and posting the moment on social media.
Julius Meinl's commitment
Each image published from September 15th to October 1st (with tag @JuliusMeinl and @Julius_Meinl_Italia on Instagram and @juliusmeinlofficial and @JuliusMeinlItaly on Facebook) will give rise to a donation to the charity WorldReader, that fights illiteracy around the world through the adoption of new digital tools. In particular, Julius Meinl will support literacy projects in some of the main coffee producing countries: Ethiopia, Kenya and India.
A little bit of poetry
"We are made different because we are poetry": this is the sentence given by Guido Marangoni (author of the book Anna smiling in the rain) to the project born in collaboration with the Children of the Fairies, a social enterprise that deals with ensuring economic support for projects and paths of social inclusion for the benefit of families with autism and other disabilities. Symbol of this commitment, the coffee cup, whose saucer was designed by the boys of the project Skillfully: a bridge between school and work of Bambini delle Fate and Engim Veneto and which reports the writer's sentence. The kit consisting of a cup, saucer and a 250 g pack of 100% Arabica Giubileo ground coffee will be sold in the participating premises at a recommended retail price of € 14.90: the proceeds will be used entirely to support the projects of Bambini delle Fate, in particular the Engim facility in Thiene, where a bar has been renovated in which young people with autism and other disabilities will work.