In these difficult weeks Italy it is demonstrating an admirable commitment and tenacity, qualities that Italians have always and always, but which in critical moments even emerge with more force.
Everyone, no one excluded, upset the own habits, experimenting with new balances, unusual settings and creative formulas to keep on going. From those who study to those who go to the factory, from those who make home deliveries to those who work in the supermarkets, from those who deliver hot meals and get food to people, to those who work from home and contribute to these processes in smart working. And then there are them, the people who work in research, in civil protection and in hospital facilities. Pharmacists, doctors and nurses are those who most of all find themselves on the front lines and work to make sure that everything really goes well. To them many agri-food companies they are sending concrete messages to demonstrate with facts the closeness and support in this moment of health emergency due to Covid-19. We will tell you some.
Distilleries, for example, have started to produce sanitizers, but the rest of the agri-food sector is also busy.
The Barilla Group has donated further 2 million euros in favor of the Maggiore Hospital of Parma, of the Civil Protection and the Red Cross of Parma. The most important donation involved the Maggiore Hospital of Parma and will allow an improvement of the equipment and functionality of the intensive care unit. The second, created through its Alimenta Foundation, is aimed at the Civil Protection and Red Cross of Parma and concerns medical and logistical equipment.
The Board of Directors of Grana Padano Protection Consortium has resolved to donate 1 million euros in support of the fight against the epidemic from Covid-19: "We will donate 500,000 euros to Lombardy, 250,000 to Veneto, 150,000 to Piacenza, 50,000 to Trentino and 50,000 to Piedmont, thus touching all areas of the production area of our PDO, to the purchase of medical equipment such as respiratory, tampons, masks". Says the President Nicola Cesare Baldrighi.
Fratelli Carli donates 100,000 euros to ASL1 of Imperia to give concrete help to the local health system and its extraordinary operators engaged night and day in an unprecedented effort to deal with the spread of Coronavirus.
Giovanni Cova & C., for many years alongside the Francesca Rava Foundation in many emergencies, he has now made a donation to purchase equipment for the new ICU of the Polyclinic of Milan: in just 2 weeks they became available 16 new beds, immediately occupied. In addition, Giovanni Cova & C. has decided to donate his Easter doves to the staff of the Polyclinic of Milan and to the COVID departments of the Sacco Hospitals of Milan and Pope John XXIII of Bergamo, for a total of over 4,000 doves.
Despar already committed to ensuring maximum safety in its stores for customers and workers, it has now approved a donation from 500 thousand euros for the National Institute of Infectious Diseases of the Capital, at the forefront of the fight against the spread of the pandemic in our country.
Madama Oliva allocates 20 euros in shopping vouchers for the Municipalities of Castel Madama (RM), Carsoli (AQ) and Oricola (AQ), astride Abruzzo is Lazio, where the company is rooted. The funds will be distributed as shopping vouchers to be used in food stores in the three countries. The respective municipal administrations will identify the families receiving the aid.
Orogel group, operating mainly in the territory of Cesena, through its own non-profit organization Fruttadoro Orogel F.OR. will donate for the emergency 800 thousand euros. The most considerable part is destined to the Maurizio Bufalini Hospital in Cesena for the purchase of machinery and equipment. The remaining part is instead donated to Caritas of Cesena for aid and support initiatives for the most needy.
Vergnano coffee says #riprendiAMOfante, the initiative launched by Luciana Littizzetto to raise funds to support the Crisis unit of the Piedmont Region. For each order placed on the Caffè Vergnano ecommerce caffevergnano.com/shop, the company will donate € 5 to support the cause. The goal is to reach 500 thousand euros.
Unes he donated over 3,000 doves to the Regional Emergency Emergency Company (AREU) Lombardia, so that operators can celebrate Easter and Easter Monday with a sweet break. And in addition for each dove or chocolate egg branded the Viaggiator Goloso sold in the supermarkets of the Unes Group, a part of the proceeds will be donated to AREU Lombardia.
Zuegg, Historic Veronese company will donate 250 thousand euros to the health facilities of the ULSS 9 Scaligera company in Verona. In addition, to demonstrate closeness and gratitude to civil protection workers, it will distribute 150,000 fruit juices, as a sign of solidarity and support.
Spuma di Sciampagna, Sauber, Chanteclair and Quasar are household cleaning brands known to everyone. However, not everyone knows that they belong to Italsilva Commerciale S.r.l. – Desa group S.p.a., totally Italian companies that in these days, to support the fight against the emergency COVID-19, are an active part in the territory of Brianza and in the Bergamo, where their headquarters and production sites are located. In particular, they made two donations, for a total of 80 thousand euros to create a resuscitation station in the ward intensive care at the San Gerardo Hospital in Monza and purchase medical equipment for the hospitals in Bergamo Ovest.
Wines and beverages
Italian Wine Group intervened to support the health emergency, acting directly on "his" Veronese, where he has his headquarters and three cellars owned, giving 100 thousand euros to the "Coronavirus Emergency Fund" of the Integrated University Hospital which groups together the hospitals of Borgo Roma and Borgo Trento.
The winery Ruffino launched fundraising through Ruffino Cares. Chiunuque can do one donationknowing that Ruffino is there will double. The company participates in the campaign with a minimum contribution of 250 thousand euros (the reporting of the collection and use of the funds will be subject to review by the auditing firm KPMG).
The Italian Ferrarelle group Spa has devolved 200 thousand euros to the hospitals that reside in the territories of their production and has started the fundraising #aiutiAMOBrescia. The Cotugno hospital in. Will benefit from the donation Naples and the Spedali di Brescia.
The Foundations of Carlsberg Group they have allocated an extraordinary financing of 95 million Danish crowns, the consideration of approximately 13 million euros for three different scientific research projects involving the Universities of Copenhagen, Aarhus, Roskilde and the Danish Polytechnic.
And there are also those who think of the aftermath as beer Blue Ribbon, which launches the #UNABIRRAPERDOMANI awareness and fundraising campaign in favor of those who, in this delicate moment, continue to believe in the future of their activities and commercial services. As soon as possible, the recovery of small and medium-sized Italian catering companies will make available a extraordinary fund to help the restart of clubs and pizzerias. The initial contribution of Nastro Azzurro will be 250 thousand euros, but the idea is to double people's donations.
Bonuses for workers … and worker solidarity
There are also companies that reward employees Rizzoli Emanuelli which gives extraordinary health coverage in case of coronavirus infection, guarantees an increase in the 25% to workers and an extra bonus of 400 euros for employees with children under 12 years old.
Mutti group has decided to donate 500 thousand euros to the University Hospital of Parma. And for employees who continue to work even in this difficult moment, he has activated an extra insurance cover for Covid-19 and has ordered a 25% increase on remuneration.
Gian Luca Frog, CEO of Pastificio Rana, donates 400 thousand euros for the purchase of assisted ventilation equipment at the Sacro Cuore Don Calabria hospital in Negrar and at the Pederzoli Hospital in Peschiera del Garda, in the province of Verona. And it launched an extraordinary wage increase plan (€ 2 million). For the months of March and April Rana ensures a 25% salary increase for each day worked and an extraordinary monthly ticket of € 400 for babysitting expenses. All workers at the Rana pasta factory, including those in smart working, are insured with one extraordinary policy in case of contagion from Covid-19.
A particular note is up to the company Scotti rice of Pavia: this commitment is also of employees, external collaborators and professionals who work for the company. Workers they chose spontaneously and on a fully voluntary basis of donate an hour (or more) of their compensation in a collection in favor of the city hospital system: in 48 hours the record high of 51.540 euros, thanks to which it will be possible to purchase 5 Lung Fans to be destined for the Polyclinic of Pavia.
by Barbara Roncarolo
April 6, 2020