Vanity Fair dedicates the new cover to Chiara Ferragni and Fedez, elected as the most influential Italian characters of the year. The issue, on newsstands from December 9, celebrates with them the 20 most significant personalities of 2020 for our country
From today, Wednesday 9 December, the new issue of Vanity Fair dedicated to 20 most significant Italian personalities of 2020: some have made us dream, others cry, there are those who gave hope, those who were an example and those who made us proud to be Italian. For Vanity Fair, telling the 20 characters of 2020 is a way to retrace an unprecedented year, especially celebrating those who have been able to dream, imagine and build the future beyond the difficult present.
In this perspective of commitment and projects, there are on the cover Chiara Ferragni and Fedez: "We have chosen to dedicate our cover to them for many reasons: the influence they exert, the commitment they have shown, the ability to use the new means of communication, the civil and political awareness they are developing", he writes in his editorial the director of Vanity Fair Simone Marchetti. "The thing that most impressed me about what we said with them (you can find the video interview on our website and the even more beautiful one by Marco Missiroli in the newspaper) is a sentence from Chiara:" I can't stay still, every day I have to find an experience that makes me and my family learn something new. Faith makes fun of me, he would stay at home, on the sofa. But then he follows me. And he is happy. We complement each other. I complete him. He completes me. And so we never stand still. And so we always learn new things "."
In 2020, the initiatives promoted by the couple are many: from the most important fundraising in Europe at the beginning of the pandemic (four and a half million euros destined for a new Covid ward of the San Raffaele Hospital in Milan) to the recent creation of Scena Unita , a fund to help workers in the music and entertainment industry.
“I'd like my children to be proud of what we do beyond our jobs,” he says Fedez in the interview with Vanity Fair. «I want to make it clear that the social responsibility you have when you reach certain goals is just as important as the goals themselves. However, I would like not to claim authorship of the intensive care act because it is a puzzle that even if a piece had been missing could not have been realized. We were just a fuse .
"We agreed immediately in wanting to act," he echoes Chiara, "Federico wanted to move immediately, I pushed to organize something that could involve many people where there was really a need".
And for the 2021, their schedules are even more precise. Chiara: «When I started with the blog theblondesalad.com the world of fashion was very elitist, exclusive, a niche that only a few could access. It is now a much more democratic environment. This change has happened a lot through social media. Gender equality is important to me right now. For example, it is still difficult to find female CEOs and mothers: I would like to show that this is possible. I don't just want to tell my story, but to be a means through which other women can express themselves .
Fedez: «I'm trying to redevelop Rozzano, the neighborhood where I grew up. On an entrepreneurial level, during the lockdown, I made an operation with a listed company by selling 51% of my company: the result is that I found myself working with banks. The challenge is to make these so distant worlds understand how essential it is to communicate their ethical code and their philanthropic activities. It is really fundamental .
In addition to Chiara Ferragni and Fedez, for Vanity Fair the 20 Italian characters of 2020 are Pope Francis, Giuseppe Conte, the doctor and the scientists who first diagnosed and isolated Covid-19 in Italy (Annalisa Malara, Maria Rosaria Capobianchi, Concetta Castilletti, Francesca Colavita, symbol of all doctors, nurses and paramedics engaged in the front line in the fight against the virus), Massimo Galli, Pierfrancesco Favino, Willy Monteiro Duarte, Vanessa Incontrada, Alex Zanardi, Liliana Segre, Jannik Sinner, Gennaro Arma, Sandro Veronesi, Giovanna Botteri, Giorgio Armani, Achille Lauro, Elly Schlein, Francesca Sivieri, the Alpini and Marco Tuttolomondo.
Retracing the commitment already put in place during the lockdown and in the following months with various charitable initiatives, with this special issue Vanity Fair made a donation to Anpas Lombardy is Italian Red Cross Lombardy Regional Committee for the purchase of two rescue vehicles. The vehicles chosen, being equipped for off-road vehicles, will allow medical rescue and civil protection activities both in urban and rural areas, in inaccessible, mountainous or lake-river areas.
Regarding the donation, the President of CRI Lombardy Regional Council, Sabina Liebschner, and the President of Anpas Lombardia, Luca Puleo, they declare: «We are grateful to Vanity Fair for the gesture of generosity towards our Associations. It will contribute significantly to guaranteeing constant and continuous support to the Community . Finally, we thank the Autotorino dealership, Tavernerio branch, for having kindly made available the cars used for the delivery of the donation.