Tag: Coffee

Water and coffee: which before and which after? The expert answers – Italian cuisine reinvented by Gordon Ramsay

La Cucina Italiana

Water and coffee: which one do you drink first and which one do you drink after? And then, is drinking water always necessary in this case? After all, when you go to a bar there are no rules: there are those who serve it (usually in the South) and those who don’t, or those who only serve it natural or only sparkling. Yet there is a rule. In fact, there is more than one rule. The first already clarifies many things: «A glass of water should always be drunk before coffee”says Mauro Illiano, professional taster, founder of “Napoli Coffee Experience”, member of the board of experts of the Slow Food Coffee Coalition and, among other things, editor of the first guide to Italian coffees and roasters.

When do you drink water with coffee?

First water and then coffee, therefore, and it is not a matter of taste or preference. «Water – explains Mauro Illiano – cleans the oral cavity. Except for the first coffee in the morning, provided it is drunk on an empty stomach, during the day coffee is often drunk after eating or drinking something else. With a little water you eliminate any possible contamination that could affect the tasting experience: you can perceive all the scents of the coffee, both through taste and smell.”

What is the purpose of water with coffee?

The tasting of coffee, in fact, is not limited to the moment in which we drink it: it continues afterwards, and also through the aroma of the blend as well as through its flavour. «After drinking coffee, its lipid part – which is the same that remains on the cup or on the walls of the spoon – also remains in our oral cavity and its scents then return retronasally, sometimes even for an hour. It is one of the many pleasures that coffee gives. Drinking it with your mouth clean from a sip of water is a simple way to not deprive yourself of it”, Illiano further points out.

Why shouldn’t water be drunk after coffee?

On the contrary, obviously, all this does not happen if water is drunk after coffee: «TheWater aids swallowing and therefore if you drink it after coffee it makes this pleasant sensation disappear says Illiano. However, if it often comes naturally to drink after drinking the cup, there is a reason: «It happens when the coffee is not good: it is burnt or too bitter for example. In these cases needing to drink is a natural and unconscious reaction: it serves to cleanse the mouth of unpleasant flavors and odors. It is precisely for this reason that it is often said that drinking water after coffee, when you are on the balcony of the bar, is rude towards the barista: he could interpret it as a way to tell him that he did not prepare us the cup we would have liked to drink .

Still or sparkling: which water to drink with coffee?

Among the things to know for optimal coffee tasting, there is also that What makes the difference is the water: when you drink it before coffee, it must be natural. «A low-mineral or sparkling water alters the approach to the palate, enhancing the hardness. That is: it makes the coffee taste more bitter if it is bitter, or more acidic if it already tends towards sour.”

Should chocolate be eaten before or after coffee?

Not just water, however: not infrequently, especially at the bar, coffee is served with chocolates or biscuits. What to do in these cases? «Except for particular pairing experiences between food and coffee, they should not be eaten before or after because they alternate the perception of the taste of the coffee: a very bitter chocolate can make the coffee perceived as less bitter than it actually is, and vice versa. A biscuit is even worse because it is generally very sweet: the shock of flavors that can result risks ruining the experience.”

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Coffee butter cream recipe, the recipe – Italian cuisine reinvented by Gordon Ramsay

Coffee butter cream recipe, the recipe

Butter, icing sugar, eggs, coffee, ladyfingers, Marsala and Cognac are the ingredients you will need to prepare this Coffee butter creamone of the recipes published in the first issue of The Italian Cuisine of 1929but always current.

Good to know: spongy, crumbly, with rounded corners, perfect for soaking up goodness, the biscuit Savoyarda great gastronomic protagonist of the territories that were most influenced by the Savoys (especially Piedmont and Sardinia, where they call it pistoccus),
it is the basis of many sweet culinary preparations. When the founder of the magazine, Delia Pavoni Notari, published this recipe, after all, the national anthem was the Royal marchand would remain so until the armistice of 1943.

Also discover these recipes: Ice cream, crumble and coffee cream, Coffee cream with melon spheres, Butter cream and dry biscuits.

Coffee is an entirely Italian emotion: science proves it – Italian cuisine reinvented by Gordon Ramsay

La Cucina Italiana

Coffee is not just a drink: inside a cup there are emotions, memories, sensations that tell about us, and about Italy. Indeed, coffee is associated with Italianness, home, love, family. Now science is also saying it, thanks to a research by Nespresso in collaboration with AINEM – Italian Association of Neuromarketing which analyzed our reactions when drinking coffee, discovering a world that perhaps until now we have taken for granted.

I study

The research, supervised by Vincenzo Russo, member of the Scientific Committee of AINEM and Full Professor of Consumer Psychology and Neuromarketing at IULM Universityinvolved 44 people who – without knowing what coffee it was or the brand – tasted some coffees from the line Italian inspiration from Nespresso. Line that includes six references – Ristretto, Roma, Venezia, Livanto, Napoli, Kazaar and Arpeggio – which trace the different habits linked to coffee in our country, of which the actress Miriam Leone is the testimonial.

During the tasting, the participants were divided into three subgroups, each of which drank the coffee in different contexts: in the presence of stimuli associated with Italianness (such as images of iconic Italian panoramas), in the presence of stimuli unrelated to Italianness (as iconic panoramic views of foreign cities), in absence of stimulusthe. Meanwhile the researchers examined theirs emotional and behavioral reactions via – respectively – encephalogram and an Implicit Association Test which tests the skin and cardiac reaction times to certain stimuli. In a second moment the scientists then examined the rational reactions of the subjects involved in the test by asking them to answer some questions to investigate the relationship between coffee and memories.

The results of the study

In each of the subgroupsThe emotional response values ​​proved to be extremely positive: that is, the coffee evoked sensations of pleasantness and comfort. Not only: in all tests participants identified a link between coffee and Italy. In addition to those who drank coffee in a context with references to Italianness (in which the values ​​relating to the association were – obviously – higher), there were also others. Another very interesting fact concerns memories: from the answers to the questionnaires it can be seen that in all the participants, coffee brought to mind images of family warmth, company, joy, typical of the Italian dimension. Another curiosity (among many) is the fact that among the Nespresso coffees tasted, the capsule of the “Ristretto” blend was the one most appreciated by the sample exposed to the stimulus consistent with Italy, due to the taste particularly linked to Italian tradition.

Researchers’ comments

«The study showed an emotional and mnemonic activation linked to coffee that we did not know before, as well as a close link between coffee, Italy and Italianness says Professor Russo. «This – he continues – means that there is a strong connection between coffee, memory and emotions: it is as if coffee had a more symbolic than functional value. It is a drink linked to affection, to family, to everything that evokes typically Italian values.”

«This research carried out with Nespresso in the field of neuromarketing has clearly outlined the strategic role of this discipline in understanding and evaluating the impact of emotions and cultural identity on consumer behaviour. The study revealed how the simple act of drinking a cup of coffee is not just a way to satisfy the palate, but rather an experience full of emotions, always intimately connected to Italianness”, comment Caterina Garofalo, President of the Italian Neuromarketing Association – AINEM.

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