"Ten years ago a newspaper arrived in Italy that had never been seen in these parts. With these words opens the new issue of Wired Italia that celebrates its 10 years with a unique and collectible magazine: a collection of stories in which some prestigious Italian writers celebrate the'Italy and the many excellences that our country produces, grows and exports.

A number, with a hardcover and in gold foil, all to be read with a literary and innovative flavor in which Paolo Giordano tells Leonardo Da Vinci, Licia Troisi the mathematician and winner of the medal Fields Alessio Figalli, Marco Bacci'architect Stefano Boeri, Andrea Vitali l'immunologist Alberto Mantovani, Simonetta Agnello Hornby the 6-star Michelin chef Enrico Bartolini, Francesco Piccolo the phenomenon of Elena Ferrante, Massimo Temporelli the director of CERN in Geneva Fabiola Gianotti, Michela Murgia the più young director d'Italian orchestra Beatrice Venezi, Dario Tonani the best emerging entrepreneur of Silicon Valley Emilio Billi, Giacomo Papi one of the mostù great contemporary artists Maurizio Cattelan, Giuseppe Genna l'iCub artificial intelligence and the photographer Paolo Verzone quell'incredible realityto which is called Dallara.

Many extraordinary excellences that Wired Italia has always told. "In 2009 few spoke of startups, social media, digital transformations, industry 4.0, robotics, drones, big data, artificial intelligence, Iot, bitcoin", Wired Italia director Federico Ferrazza writes in his editorial: "Today not only all these terms have become public knowledge also in Italy, but if n'is it happens l'importance. Thanks to us too. In these ten years Wired Italy does not is grew up but lived a real evolution. If at the center of our project c'it was a product, that isis the magazine, in 2019 is a system of editorial products (the newspaper and the website, for example), of live events (Wired Next Fest, Wired Health, Wired Trends, just to name a few), consulting services and other new featuresto that we will launch during the quest'year.

One of these innovationsto sarto attached to the 10th anniversary celebration: a new print edition, a tabloid that will accompany youto from here on all the magazine releases, a business edition aimed at the communitiesto of professionals (entrepreneurs, managers d'company, decision makers, startuppers, freelancers) who need Wired as a key to interpreting their industrial sector. Let's start with l'healthcare, theme to which is l'Wired Health event – Innovation for Life. A day of conferences, exhibits, startups and networking organized to tell innovations and trends with Italian and international guestsù recent and relevant that are at the intersection of medicine, digital technologies and new lifestyles. THE'event yes is held in Milan at Base on March 13 at the opening of the Milan Digital Week.

A recent Ipsos research shows that the Wired system intercepts quality audiencesto in terms of socio-cultural profile and average consumption. Più of a quarter he has a high profession and graduates (55%) have a higher incidenceù that triple when compared to the general population. They are technology-savvy people, who are not limited to a platonic interest in digital, but they act in a concrete way this inclination: moreù of the halfto owns a tablet, an 80% off-scale uses a pay-TV service or streaming, OTT services are alreadyto part of their realityto daily. "Wired is for them a point of reference in everythingor which concerns l'innovation and technology, distinguishing itself from the indistinct molasses of the innumerable less qualified and less able to inspire stimuli of which is today's rich media diet: the fact that each individual chooses to have on average at least 2 touchpoints of contact with Wired (between magazine, site, events, social networks) is index of a relationship that is built on a valuable relationship of mediation of realityto, made not of casual encounters but of conscious choice", reads Ipsos' research.

This central role of Wired develops also thanks to the overall characteristics of its offer, a multi-platform system, in which each individual activates at least two channels of relationship with the brand: an intensityto of relationship that characterizes Wired, transversally, in terms of distinctive and unique profile.

The main features of Wired are those of a brand that is attentive to trends and events that happen internationally, which stimulates curiosityto of the public and their desire to learn moreù. Not is only a point of reference on the topics of technology and innovation, but is also able to communicate in a clear and modern way, able to renew itself.

All key elements, in a media context where everyone's attention is hyper-stimulated and where is more and moreù difficult to build a valuable relationship with your audience and therefore monetize the editorial proposal not only on the basis of the number of contacts but also on the basis of qualityto of'attention activated.

The public constantly returns, in fact, a high appreciation with respect to the various declinations of Wired's offer, from the qualityto editorial of the site to consumer events such as the Wired Next Fest. The satisfaction for l'offer, together with'quality imageto recognized to the brand, they feed a highly valued result of Wired, or its capacityto to influence the purchasing decision process. "At 69% of the'requested audience – a very high figure – is happened to look for more information on a product or a brand after Wired had talked about it (in the magazine, on the site, in an event), and as much as 44% is it happens that the stimulus received ends with a deed of purchase of a product or a brand", reads the study of Ipsos.