Tag: Wired

Wired Future Lab: a new appointment with Viatris – Italian Cuisine

Wired Future Lab the free digital experience format open to all returns with a new appointment in collaboration with Viatris

Wired Future Lab, the format of free digital experience and open to all, is back with a new appointment that focuses on innovation in the pharmaceutical sector and the importance of off-patent, biosimilar and equivalent drugs to make healthcare spending more sustainable and respond to the health needs of citizens more effective and in particular of cancer patients.

The second appointment, scheduled for Monday 8 November from 2.30 pm to 4.15 pm in streaming on the dedicated website, is organized in collaboration with Viatris, a new model of a global company operating in the health sector (born in 2020 from the merger of Mylan and Upjohn), and also present in Italy, whose portfolio includes more than 1,400 quality products in a wide range of areas therapeutic, which treat both infectious diseases and chronic non-communicable diseases, including iconic and global brands, biosimilar equivalent drugs, parapharmaceuticals and consumer health. Viatris' mission is to enable people around the world to live healthier lives at every stage.

This is why the company has decided to launch the Innovability project at the service of oncology, whose primary objective, as the word itself says, is to achieve innovation, therefore the introduction of new systems and new criteria, through sustainability, indispensable to guarantee the well-being of the current generation without compromising that of future generations. This can allow significant savings, both for the single hospital and more generally for the health system, to be reinvested in personnel, services and assistance, offering multidisciplinarity and keeping the debate on off-patent, biosimilar and generic drugs alive.

As part of Wired Future Lab, Laura Borgna, Head of Hospital Business Unit and Policy & Market Access of Viatris, will illustrate the Group's vision and strategy in the field of biosimilar and equivalent drugs, also for the purpose of promoting sustainability in oncology. The discussion becomes more urgent also in light of the current situation: due to the lack of screening in time of a pandemic, the risk is that many neoplasms are and will be identified at a more advanced stage and more resources will be needed to treat patients with more complex diagnoses. because they are late. Furthermore, in the next few years, several standard biologics will lose patent protection, with related impacts on the potential growth of biosimilars.

The state of the art in Italy and Europe will also be addressed in the round table with Francesco Perrone, Director of the Complex Clinical Trials Structure of the National Cancer Institute Pascale of Naples and member of the National Board of Aiom (Italian Association of Medical Oncology), Julie Marécha-Jamil, Director of Biosimilars Policy & Science of Medicines for Europe, Rosa Giuliani, oncologist at The Clatterbridge Cancer Center in Liverpool. In 2006 the EU authorized the first biosimilar medicine but how does the picture evolve fifteen years later in terms of use and impact on national health systems? Furthermore, in November 2020, the Commission adopted the Pharmaceutical Strategy which aims to modernize the regulatory framework in this area and, among its four pillars, to guarantee patients access to cheap medicines and answers to unmet medical needs (in particular in the fields of antimicrobial resistance, cancer, rare diseases) protecting the financial sustainability of health systems (it is currently under public consultation).

The consultations will bring together the opinions of the public and interested parties, therefore of different stakeholders: communication and perception of opinion are at the center of the third and final segment of the event with a comparison between Anna Lisa Mandorino, General Secretary of Cittadinanzattiva, and Silvia Bencivelli, science journalist and radio and television presenter. The world of scientific communication and associations dialogue on the needs of citizens in terms of well-being and health, on awareness and on existing practices: in 2020, according to data from Egualia (formerly Assogenerici), biosimilar products recorded an increase in consumption of 10 , 4% compared to the previous twelve months, in a scenario where the consumption picture is diversified but stable and in which biosimilars dominate above all in the North.

Wired Trends 2021: from 30 November to 3 December 2020 – Italian Cuisine

A taste of the future with a series of digital meetings from 30 November to 3 December

Wired Trends 2021, the Wired Italia project in collaboration with Ipsos, aims to tell the innovation trends that will characterize next year. A taste of the future to come, with a series of digital meetings dedicated to 2021 from 30 November to 3 December 2020.

2020 surprised us with a pandemic that shook the world. Wired Italia therefore tries to imagine what the trends will be for next year, with a series of events dedicated to many different topics: work, finance, media, sustainability, wellbeing and digital transformation.

The first appointment is dedicated to digital transformation and will be held on November 30 from 11 to 13: from public administration to businesses, up to people's daily lives, the new coronavirus pandemic has given a decisive acceleration to the digital transformation process. Wired Trends reflects on this topic with the aim of highlighting on the one hand the advantages of digitization and the responses that companies and PAs have provided to this need for change. On the other hand, an evaluation of the possible side effects of this transition forced by the measures to contain the spread of Sars-CoV-2 and how to meet the new expectations of citizens in terms of digitization of the services offered by both the public and private sectors.

Guests of this first day: Nicola Neri, Ceo Ipsos; Ilaria Ugenti, Corporate Reputation Leader, Ipsos; Elisabetta Ripa, CEO of Open Fiber; Alessandra Luksch, Head of Startup Intelligence Observatory and Digital Transformation Academy, Politecnico di Milano; Emanuele Masciarri, Manager Engineering Philip Morris Manufacturing & Technology Bologna; Cesare Pizzuto, General Manager S.M.I. Technologies and Consulting; Jessica Powell, author and columnist for the New York Times and The Guardian, former Vice President of Communications at Google, author of the bestselling tech literature “The Big Disruption: A Totally Fictional but Essentially True Silicon Valley Story” recently published in Italy; Rita Cucchiara, one of the leading AI experts at an international level, Director of the Laboratory of Artificial Intelligence and Intelligent Systems of CINI – National Interuniversity Consortium for Computer Science;

Instead we will talk about sustainability the December 1st, from 11 to 13: tracing the route to relaunch the economy after the pandemic crisis, the Next Generation EU plan launched by the European Commission has indicated sustainability as one of the three pillars on which to base the restart of the Old Continent. Beyond vital issues, such as combating climate change, we will discuss how issues such as the environment and energy are increasingly at the center of people's and corporate lives. People who will increasingly live in smart cities, urban spaces in which the use of big data and digital technologies will help build more sustainable environments. Companies that in sectors such as the circular economy can find new markets, in the name of sustainable development.

Guests of this meeting: Giovanni Brianza, Executive Vice President Strategy, Corporate Development & Innovation, Edison; Andrea Alemanno, Senior Client Officer, Ipsos; Filippo Giorgi, climatologist and Head of the Earth Physics Section of the International Center for Theoretical Physics of Trieste and winner of the Nobel Peace Prize in 2007 as a member of the executive committee of the Intergovernmental Panel on Climate Change (IPCC); Clara Poletti, President of the Regulators Committee, ACER – Agency for the Cooperation of Energy Regulators and Member of the Board of the Regulatory Authority for Energy, Networks and Environment (ARERA); Mario Cucinella, architect, designer and academic, particularly known for his research on the environmental sustainability of buildings; Carlo Ratti, architect, urban planner, architectural theorist and Italian academic, professor at the Massachusetts Institute of Technology in Boston, USA, where he directs the MIT Senseable City Lab; Ann Pettifor, director of the think tank Policy Research in Macroeconomics (PRIME) and member of the New Economics Foundation, supporter of sustainable development and the green new deal, was one of the animators, during the 1990s, of the Jubilee 2000 campaign for the cancellation of the debt of the countries of the South of the world.

Finance is the topic of the third appointment scheduled for December 1st from 14 to 16: the economic strength of the financial sector will play a crucial role in the restart after the crisis triggered by the containment measures of the new coronavirus pandemic. Finance will in fact be called upon to guarantee the resources necessary to support the construction of a world other than the one brought to its knees by Sars-CoV-2. On this occasion, we will talk about how the regulatory changes are changing the sector, with investments in European fintech growing from 1.4 to 6.5 billion in the last 4 years. And to illustrate the role of digital technologies and big data, they are tools for analyzing the market and identifying new investment sectors.

Talking about it: Giovanni Sandri, Country Head, BlackRock Italy; Stefania Conti, Business Development Director Financial Services, Ipsos; Ferdinando Ametrano, with over twenty years of experience in the investment banking and asset management sector, is scientific director of the Crypto Asset Lab of the Milan-Bicocca University, where he teaches Bitcoin and Blockchain Technologies; Anna Gervasoni, General Manager of AIFI, the Italian Association of Private Equity, Venture Capital and Private Debt. and Full Professor of Economics and Business Management at the Carlo Cattaneo University – LIUC; Simon Taylor, founder of 11fs.com, a company that deals with the digitalization of the banking world, expert in embedded finance, one of the recent trends in the finance sector; Brett King, considered one of the leading global experts in innovation in banking services, businessman and technological innovator especially in the banking world, as well as writer of international bestsellers on the future of banking services and radio host;

The 2 December from 11 to 13 we will discuss work: a market in turmoil, on the one hand due to the difficulties related to the economic crisis generated by the pandemic, and on the other due to the need for companies to restart by introducing new professionals. We will therefore know the current trends in terms of employment and understand what are the emerging skills, such as those undergoing profound transformation, how to acquire them and how much the new coronavirus has represented an acceleration factor in the digital transformation of the world of work.

Guests of this meeting: David Cis, Chief Operating Officer, Generali Italia; Nando Pagnoncelli, President, Ipsos; Antonio Aloisi, Professor of Labor Law, IE University of Madrid; Valerio De Stefano, Professor of Labor Law, University of Leuven (KU Leuven) in Belgium; Donatella Sciuto, Deputy Vice Rector of the Milan Polytechnic; Lynda Gratton, Professor of Management Practice at the London Business School and founder of the consulting firm HSM, member of the Council of the World Economic Forum and award-winning author on the subject of the future of work and the role of companies.

We will talk about wellbeing the 2 December from 2 pm to 4 pm: all those aspects connected to health and well-being, not necessarily of a medical nature, that respond to the deep need for well-being, transformation and personal growth. A phenomenon that has created a constantly growing market. In particular, the focus will be on those elements that can make the life of individuals healthier, as well as business processes and promote productivity. From podcasts dedicated to concentration techniques to services that promote team building and physical activity, all those strategies that go beyond corporate welfare and aim to improve the quality of life of employees and collaborators.

Guests of this day: Mina Bustreo, Marketing & Sales Manager, Jonix srl; Luciano Canova, economist, Enrico Mattei School; Giuseppe Riva, Professor of Psychology of Communication and Psychotechnology for Wellness at the Catholic University; Stefani Fregosi, Healthcare BU Ipsos Italy; Kateryna Maltseva, researcher and Postdoctoral Fellow at the Nordic Center For Internet and Society of BI Norwegian Business School.

The last appointment is dedicated to average and will be held on December 3 from 11 to 13: the health emergency we are facing has led to sudden and important changes in all aspects of our life: from work to loved ones, from information and entertainment to teaching and shopping. Therefore, new and different needs emerge both in terms of experience and storytelling of reality, for which there is however a minimum common denominator: connectivity. In this context, connectivity imposes itself as an emerging need, the most functional element for living and describing life today. Furthermore, the crisis we are facing has generated a transformation in the relationship of individuals with technology. The main evidence concerns the growing favor towards digitization, with its active contribution to the improvement of society. As will be told during this episode of Wired Trends, a trend that has seen a significant acceleration in recent months, when the lockdown has stimulated a large increase in the use of technology everywhere.

They will discuss: Emanuele Lomello, Course Leader of the BA in Creative Technologies of NABA, New Academy of Fine Arts; Enrica Tiozzo, Senior Client Officer, Ipsos; Jeffrey Schnapp, American designer and historian, reference figure in the field of digital humanities, co-director of the Berkman Klein Center for Internet and Society, Harvard and founder and director of metaLAB, Harvard; Alessandro Baricco, writer, author and director; Paolo Iabichino, communication expert, author and Chief Creative Officer, Ogilvy & Mather Italia group; Giovanni Boccia Altieri, expert in new media and the social and cultural impacts of technological innovation, professor of Sociology of digital media at the University of Urbino Carlo Bo; Sebastiano Iannizzotto and Valentina Rivetti, social media strategist and copywriter, co-founders of ten04.

All appointments will be live on Wired.it and Wired Italia's LinkedIn, YouTube and Facebook channels.

Wired Trends 2021, the Wired Italia project in collaboration with Ipsos, is also made possible thanks to the support of some partners: BlackRock, Edison, Generali Italia, Jonix, Open Fiber, Sky Italia.

To close the year of Wired Italia there will also be the December issue of the bookazine that will be dedicated to Next Generations. A volume in which there will be exclusively stories of girls and boys under 25 who through their innovative ideas are imagining a better future for everyone. And in every area of society: from the environment to entertainment, from technology to science, from economics to lifestyle. The story and analysis of a generation that is often the victim of negative clichés and that instead has a clear idea of the future and that raises important questions about what the values should be for a more sustainable world from all points of view.

Great success for the digital edition of Wired Next Fest 2020 – Italian Cuisine

What happened at the Wired Next Fest 2020? Here are all the guests of the new digital edition

Ill Wired Next Fest, the largest free-to-participate event in Italy dedicated to innovation, created in collaboration with Audi, in 2020 changed its skin, becoming a 4-month festival, from 4 June to 9 and 10 October, dates of the final event in live streaming from IBM Studios in Piazza Gae Aulenti, in the Porta Nuova area of Milan.

The new digital edition, with a format developed on 7 online appointments, recorded a great result: considering the total number of appointments, users who followed the Festival on Wired.it grew by + 57% compared to the previous year and achieved almost 1.4 MIO total video views (Social + Website). Great success also on the social platforms that reach: 10.5 MIO impressions, 8.2 MIO reach and 1.1 MIO video views.

Many guests who from time to time took turns on stage, interviewed by the journalists of the editorial staff of Wired, as well-known faces, musicians, writers, intellectuals, artists and university professors. Among them: composer and producer Brian Eno; the sociologist of technology Zeynep Tüfekçi; the musician Mika; Cory Doctorow, journalist and writer, network philosopher and co-editor of the famous blog Boing Boing; the actor Pierfrancesco Favino; the Nobel laureate Muhammad Yunus; the European Commissioner for Health and Food Safety Stella Kyriakides; the scientist Ilaria Capua; Airbnb co-founder Nathan Blecharczyk; the musician Max Pezzali and the bassist Saturnino; the comedian and actress Geppi Cucciari; the musicians Dardust and Lo Stato Sociale; the scientist and AI expert Francesca Rossi, the Minister of Health Roberto Speranza; The Minister for Technological Innovation and Digitization Paola Pisano; the rapper Frah Quintale; the data scientist Francesca Dominici; astronaut Luca Parmitano; the cartoonist symbol of a Zerocalcare generation; the youtubers of Casa Surace; the stand-up comedian Valerio Lundini; Anna, rising star of the Italian rap scene; the singer, musician and producer Cosmo; the economist and former president of INPS Tito Boeri; the president of the Puglia Region Michele Emiliano; the immunologist Alberto Mantovani; the gamer Giorgio “Pow3r” Calandrelli; the creators Sofia Viscardi and Camihawke; the hard actor Rocco Siffredi; physicist Jim Al-Khalili; the President of the National Innovation Fund of Cassa Depositi e Prestiti Francesca Bria; The public executive and president of Saipem and Alitalia Francesco Caio; the economist Elsa Fornero; the musician and singer Samuel; Eugene Kaspersky, one of the most authoritative computer scientists in the world, co-founder and CEO of Kaspersky; the Nobel Peace Prize as a member of the IPCC board Riccardo Valentini; the television journalist Corrado Formigli; astrophysicist Susan Jocelyn Bell Burnell; the writer and presenter Benedetta Parodi; the writers William Boyd, Eshkol Nevo, Joël Dicker, Jonathan Bazzi, Igiaba Scego and many others.

The Wired Next Fest, organized with the patronage of the Municipality of Milan and in collaboration with Audi, was also made possible thanks to the support of some partners:

Mobile Partner: Huawei;
Scientific Partner: Humanitas;
Main Partner: E-Distribuzione, Mastercard, Nexi, UniCredit, Vodafone;
Headline Partner: Biogen, Janssen, Molteni, Msd, Pfizer, Roche;
Partners: Medtronic, Obecity, Retelit;
Institutional Partner: Puglia Region and Puglia Sviluppo;
Content Partner: AIRC Foundation;
Educational Partner: Istituto Marangoni;
Event Supporter: Angelini Pharma, Gilead, Leonardo, Mind Milano, Novartis, Pasqua Vigneti e Cantine;
Insurance Partner: Generali Italia;
Technical Partner: Sts;
Production: Plan B;