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Garda DOC grows by 46%: now Garda wines are aiming high – Italian cuisine reinvented by Gordon Ramsay

La Cucina Italiana


Dynamismhigh quality and bond with the territory: these are the cards to play for the Garda DOC consortiumwhich having noted the increase in wine production of 46% since 2017 is now more determined than ever to deploy all its strengths to grow.

This is what emerged as part of the “Garda Wine Stories” event organized on 6 June at the Dogana Veneta in Lazise, ​​in the province of Verona. The President of the Consortium, Paolo Fiorini, opened the day with institutional greetings. They then took turns the interventions of Eugenio Pomarici of the Center for Research in Viticulture and Oenology of the Studies of Padua and followed by Angelo Zago, of the Department of Economic Sciences of the University of Verona.

The Garda DOC strategy

The study carried out by Eugenio Pomarici’s team highlighted the dynamism and potential of the Garda DOC wine system, a denomination that has established itself on both the national and international markets.

The significant expansion of the cultivated area and the number of winemakers testifies to one quantitative growth notable: +46% since 2017, with a production that exceeded 410,000 quintals of grapes in 2023. Furthermore, the important capacity for innovation and diversification of Garda DOC was highlighted, with a wide range of wines that respond to the different needs of the modern consumer, highlighting a impressive increase in the number of bottles produced, which went from 6.1 to 18.6 million in six years.

The focus also underlined the strength of the “Garda” brand, which immediately evokes the beauty and unique characteristics of Lake Garda.

The challenges of the consortium

However, he also highlighted some challenges, such as the lack of distinctive specificity of the denomination, which makes a greater focus on Chardonnay and Pinot Grigio varieties necessary also for a higher positioning in the market. The proposed strategy to overcome these challenges includes the intensification of promotion and valorisation activities by the Consortium, collaboration with local tourism and the creation of a network between producers and tourist operators, which can strengthen the image of wine linked to the territory of Lake Garda.

Web analytics

The second speech of the day featured Angelo Zago as speaker, who presented an in-depth analysis of the interest in Garda DOC wines based on searches carried out on Google. The research project, financed by CT Garda Doc, explores how users from various European countries and some Italian regions search for terms related to Veronese wines, in particular those of Garda DOC. The results show that “Garda” is the most searched term among the main Veronese denominations and that in the specific categories of “alcoholic drinks”, countries such as Austria, Germany and England show the greatest interest in Garda DOC wines. This interest is particularly strong also in the Italian regions mentioned, where Garda surpasses other denominations such as Valpolicella and Lugana. The project intends to continue exploring the role of tourism in further stimulating interest in these wines and evaluate the development of predictive tools that help concentrate promotional activities in the areas of greatest interest.

“These interventions – concludes President Fiorini – not only confirm the popularity of Garda DOC wines at a national and international level, but also offer fundamental ideas for future marketing and promotion strategies, in order to enhance in a growing and synergistic way the link between the Garda territory and its prestigious wine product”.

Celebrity Wines, the documentary film on the VIPs of Italian wine – Italian cuisine reinvented by Gordon Ramsay

Celebrity Wines, the documentary film on the VIPs of Italian wine


2. Al Bano Carrisi, the authentic Apulian

Not far from the Ronn Moss estate, there is also Al Bano Carrisiwhose wines are already better known (as well as larger, in terms of bottles) given that the first harvest dates back to 1973.

3. From the set to the Roman hills: Gianmarco Tognazzi

Following, in Lazio, near Velletri, Gianmarco Tognazzi, who called La Tognazza his father Ugo’s country house, transforming it into a young and fresh wine company, starting with the very pop labels. «One of the craziest, most brilliant explains Esmeralda. «He himself defines his oenological relationship with wine as very “eno” and “not very logical” adds Giacomo.

4. From the F1 circuit to Abruzzo: Jarno Trulli

From cinema to music to sport. After 15 years in Formula 1 with the Minardi, Prost, Jordan, Renault, Toyota and Lotus teams, Jarno Trulli – born in 1974, 256 grand prix in Formula 1 – has returned to his native Abruzzo to join a project to relaunch Podere Castorani. «Thanks to the Formula 1 technicians, he brought his technical knowledge to the world of wine, also applied to his orchard says director Arrigoni.

5. From stage to country life: Sting and Trudie

A little further north, in Tuscany there is the couple Sting and Trudie Tyler, who with Palagio have established themselves in the wine world without much apparent effort, thanks to the technical support of star winemaker Riccardo Cotarella. «One of the most beautiful moments we experienced during filming was immersed in nature, at Sting’s house, where they offered us a beautiful lunch in the middle of their park recalls Spadea. «Theirs was a sort of falling in love with the Palagio vineyards, which they experience as a “give back”, to reciprocate what they received from Italy in a difficult moment in their lives, today just a memory says the director. And if the pairing suggested by Cotarella with their Sangiovese Riserva is the truffle pasta loved by Trudy, Sting prefers to pair his pure Merlot with a nice roast chicken.

6. From the kitchen to the countryside: Carlo Cracco and Rosa Fanti

Perhaps the most “obvious” couple, but only due to their proximity to the sector, is that of Carlo Cracco and his wife Rosa Fanti, who two years ago decided to purchase the Vistamare agricultural company in her country of origin, Sant’Arcangelo di Romagna: 16 hectares, of which 6 are orchards, such as apricots, peaches, cherries and persimmons. During filming Carlo Cracco also suggested a pairing with their wines: spaghetti, sea urchins and coffee with passito wine. «Then in the interview he will also talk about his favorite dishes adds Spadea.

Buon Ricordi turns 60, 100 chefs celebrate it in Vietri – Italian cuisine reinvented by Gordon Ramsay

Buon Ricordi turns 60, 100 chefs celebrate it in Vietri


The entire Italian culinary tradition met in Vietri sul Mare (Salerno, Amalfi Coast) to celebrate the 60th birthday ofUnion of Restaurants of Good Memory. “100 chefs for one evening” is the title of the memorable event which began in the heart of the city of ceramics – on Corso Umberto I – with a long table made of delicacies from every region ofItalyand ended on the Rosa dei Venti seafront with a gala dinner washed down with excellent Franciacorta, in which the trait d’union was the team spirit and true friendship of the chefs of Buon Ricordi, proud to be the standard-bearers of the more authentic quality Italian cuisine.

Vietri and its ceramics: the cradle of Good Memory

The location was not chosen by chance: the oldest restaurateurs’ association in Italy is linked to Vietri sul Mare by the fact that – since 1964 – they are produced there, in the historic Ceramica Solimene the famous dishes which depict the symbolic dish of each restaurant, given as a gift as a “BuonRicordo”, of an unforgettable culinary experience. “For us restaurateurs at Buon Ricordi it is a dream that has come true. Celebrating 60 years of activity in the place from which everything started in 1964 with the famous hand-decorated plates from Ceramica Solimene it has finally become reality”, underlined the president Cesare Carbone and the general secretary Luciano Spigaroli.

The Good Memory dinner, good twice

Venetian-style creamed cod with pearl white corn polenta and cereal bread crouton, “Matte” Trofie with Genoese pesto with DOP basil and 60-month DOP Parmigiano Reggiano, Darna of seared fish with citrus fruits from the two Coasts, Lemon delight (edited of the Academy of Masters of Mother Yeast and Italian Panettone); paired with Franciacorta Brut and Franciacorta Satèn Brut, whose perlage enhanced every single dish. This is the menu for the sea view dinner, the proceeds of which went to charity, in favor of two local associations: L’Abbraccio OdV and OPEN-Pediatric Oncology and Neuroblastoma Onlus. Furthermore, the chefs provided their work for free. As per the Good Memory tradition, all the guests received a I remember the 60th anniversary dish from the evening lovingly painted by the artisans of Ceramica Solimene of Vietri sul Mare, made in a special dated and numbered edition.

The entire event enjoyed the patronage of the Campania Region, the Province of Salerno, the Municipality of Vietri sul Mare, the Amalfi Coast Tourist District and was created with the contribution of the Chamber of Commerce and the CNA of Salerno and the support of the Restaurateurs Association and of the Pro Loco of Vietri.

What is the Union of Restaurants of Good Memory?

L’Union of Restaurants of Good Memory it was the first association of restaurateurs born in Italy and is still the most widespread and well-known today. 60 years of age, 112 brands, of which 11 abroad: since 1964 the URBR has safeguarded and valorised the many Italian gastronomic traditions and cultures, uniting countryside and city restaurants and trattorias under the aegis of local cuisine, from North to South. To characterize each restaurantand to create a trait d’union between them, is today as in the past the symbolic plate hand-painted by the artisans of Solimene Artistic Ceramics of Vietri sul Mare where the restaurant’s specialty is depicted, which is given to guests in memory of a pleasant gastronomic experience to remember. Taken together, the associated restaurants represent, with the extraordinary variety of their cuisines, the very rich mosaic of Italian gastronomy.

Look at the photos of the event

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