Tag: vegan

Perennial, the vegan startup that thinks about the health of the over 50s – Italian Cuisine


Perennial, one of the first innovative startups to target the over 50s, launches a 100% vegetable and vegan drink designed for the well-being of body and mind

nell 'golden age of vegan startups, between vip and wealthy investors and incubators of food startups in the world, natural, innovative and low environmental impact vegan products are emerging, including "revolutionary" foods created in the laboratory such as the famous impossible burger of Beyond Meat. The latter, an American startup famous worldwide that counts on investors of the caliber of Leonardo DiCaprio and Bill Gates, however, had the merit of being one of the first to think of a target over 50. From one of Beyond's founders Meat in fact, the startup Perennial has just been launched, ready to launch a new vegetable drink designed for the well-being of older consumers.

The power of plants for Perennial health

Perennial, a recently coined term, does not mean all those who do not fit into the definition of Millenial, but rather a broad category of mature, flexible people, in step with the times and with friends of all ages. It is precisely with regards to their health and that of the over 50s that the new Perennial vegetable drink was patented. This new drink, in fact, combines the "power of plants"And their extraordinary properties to one unique nutritional formula, for a natural, refreshing and purifying result, capable of eliminating harmful substances such as lactose and cholesterol and increasing vitality, mental acuity and digestive capacity. As stated on the Perennial website this product is a true cure-all for the intestine, the brain and bones. A mixture of four proteins improves digestion and provides useful amino acids for the muscles, the protein fiber helps absorb calcium and fortify the bones and finally an ingredient based on algae and vitamins contributes to brain health. This drink is also like so many others vegan and plant-based milk alternatives on the market, it has been designed as a supplement to a healthy diet and for a target of consumers still able to eat full meals.
Not least this new "vegan milk", thanks to the presence of almonds and pea proteins, is not only good for health, but has a pleasant, creamy and enveloping taste.

Perennial has announced that this super-drink will soon be for sale online, a purchase method considered more suitable for the chosen target, and that other news will soon follow.

From Millennials to Perennials, new direction for the vegan market?

The founders of the startup said they had the idea after observing the interest and curiosity of their parents towards plant-based drinks, so popular in this period. Their declared goal is in fact that of contribute to a better world where people can benefit from the natural properties of plants to age as healthily as possible.
It is therefore questionable whether the choice of Perennial to embrace one new slice of over 50 consumers is not a first sign of a wider change in the vegan food market. Although in fact it is only 1% of global innovation to currently target adults over the age of 50, the fastest-growing consumer demographic and the majority of older consumers claim that healthy food and drink is a priority. In short, all that remains is to see which and how many other plant and innovative products will take the health of older consumers to heart.

Photo: Perennial vegan vegetable drink over 50_ © Perennial.png
Photo: elderly market vegetale_Pixabay.jpg

Organic or vegan solariums, how to choose protection for a green summer – Italian Cuisine


Even if we use sunscreen a few times a year, it should be chosen very carefully – both for our health and for that of the planet. We choose together

Organic or vegan sunscreens, how to choose protection for a summer green? Sunscreen is often one of those products that we risk choosing with little attention or superficiality. Most often it is only used during the summer holidays, perhaps left in the bathroom locker until the next summer's trip – a mistake not to be made. Instead, we should reflect on the fact that the sunscreen is spread on our skin several times a day, especially on children.

In addition to the attention necessary for the correct identification of the sun filter suitable for our skin phototype, it is also important to dwell on the solar ingredients same. The mass market has accustomed us to special offers and savings formats, thus risking making us lose sight of the intrinsic quality of the product. In addition to doing good to our skin, why don't we also check the list of sunscreen ingredients as we would for a food product? Sensitive toenvironment, responsible towards the Planet, perhaps vegans, the choice of solar should be ethical and conscious. It is enough to read the list of ingredients well so that even a moment of relaxation, such as sunbathing, can be a contribution not only to one's own well-being but also to that of the surrounding planet.

Organic sunscreens

What is the difference between a traditional solar and a solar bio? It's all in the content! At the time of purchase, we make sure that the components of the sunscreens are actually organic from organic farming and that they do not pollute the environment as well as being safe for the health of the skin. There are official certifications such as ICEA and NATRUE, among the most widespread in organic sunscreens on the market in Italy, in addition to the most immediate as Gluten free or that show the indications of tests conducted on heavy metals, nickel, the absence of artificial colors, fragrances, petrolatum, parabens and chemical preservatives.

The organic sunscreen they are natural products that totally exclude from their composition i chemical sunscreens. Natural physical filters and chemical filters have the same function, that is to reduce the amount of radiation from the sun's rays, but they do it in a completely different way. While chemical filters are synthetic molecules capable of absorbing ultraviolet rays triggering the release of harmful free radicals, natural ones are made up of small mineral particles that instead reflect them protecting the skin.

UV index

Traditional solar products are likely to contain oil substances, therefore be highly polluting for the environment, harmful both to fish, molluscs and other species. Not always good for us too: potentials allergenic, often contain unhealthy substances like the Benzophenone, which turned out to be a dangerous endocrine disruptor. The products of eco-natural cosmetics of today they offer levels of quality that have nothing to envy to the classic solar products. We therefore try to choose physical filters like the titanium dioxide and thezinc oxide since they have a safer toxicological profile than chemical filters, they do not interact with the skin and are potentially less allergenic.

Vegan sunscreens

Besides doing one responsible choice both towards your skin and towards the environment, when you follow a vegan lifestyle at the table it is correct to take it even to the beach. Then the hunt for vegan sunscreens starts, that is do not contain ingredients of animal origin such as beeswax, lanolin (fat extracted from sheep fleece) or chitin (from insect shells). The advice we give you is to give a careful reading to the composition on the packaging, favoring products marked by unequivocal certifications such as Vegan (without ingredients of animal origin) and, why not, also Cruelty free (not tested on animal guinea pigs).

Browse the photo gallery for organic or vegan solar proposals

Banana flower, new vegan and superfood trend – Italian Cuisine


The banana flower, an exotic ingredient very much in vogue in Asian cuisine, is the new vegan superfood, also appreciated in the West and often used as a substitute for fish

In restaurants, both Western and Eastern, i flowers to eat they are used less and less as a decorative element and increasingly as a main ingredient in dishes. An example is the banana flower, food already very popular in Asian cuisine and currently very appreciated by local and European chefs, as new vegan food trend. This splendid and tasty flower has in fact a fleshy consistency similar to that of fish and, like jackfruit, lends itself well to original salads and second vegan dishes.

Because the banana flower is the new vegan superfood

In recent years we have witnessed a succession of vegetable ingredients that, thanks to their characteristics, nutritional properties or versatility in the kitchen, have become popular "superfood" alternatives to meat and fish. To top the podium of international vegan superfoods, after shitake mushrooms, avocado and jackfruit, are now banana flowers, an ingredient used for centuries in the cuisine of Southeast Asia. These flowers are indeed experiencing a moment of great rediscovery in Asia and they are making their appearance also in European kitchens, in particular in those of the United Kingdom. Banana flowers, also called mocha or hearts or banana buds, grow at the ends of the banana heads, have a deep purple color, a teardrop shape reminiscent of artichokes and a slightly bitter taste reminiscent of bitter courgettes or, indeed, artichokes. The external flower is crunchy, ideal to eat raw in exotic spicy salads, while the inner part, softer and more crumbly, remembers the consistency of the fish and is therefore perfect for appetizers or second vegan dishes. From a nutritional point of view the banana flower is not particularly proteinic, a factor to keep in mind if one wants to integrate it into a vegan or vegetarian diet, but it represents a rich source of fibers food and vitamins A, C and E.

Banana blossom mania: uses in the kitchen and recipes

This versatile, relatively inexpensive and delicious vegetable food is therefore used in a wide variety of dishes, from gourmet recipes to fast and tasty preparations, perfect for street food. In the raw version the banana flower is particularly known in Thailand, where it is used for a exotic pinzimonio accompanied by a creamy and citrusy sauce made from coconut milk, or inside rich salads which the yum hua plee, a spicy salad with raw banana flowers cut into thin slices. The heart can instead be boiled, grilled, stewed or fried, and therefore used in the most disparate recipes, from first courses with noodle or rice to rich soups, to exotic second courses as a meat or fish substitute.

For original vegan preparations you can for example take inspiration from delicious indian curry, perhaps to combine with potatoes or legumes, or, avoiding the ingredients of animal origin, from the Philippine stew kare kare, a recipe based on vegetables such as green beans and Chinese cabbage and seasoned with a delicious sauce made with ground peanuts and various aromas. Thanks to the fibrous consistency of the inside of the banana flower, it is also possible to chop this ingredient and use it in pancakes, as they do in South India and Sri Lanka, or for originals spicy vegan kofta.
In Europe, banana flowers are very popular also in fried version, often marinated in kombu and samphire seaweed so as to have a taste similar to that of fish. Very popular, for example, in England on fish and chips vegan of the Sutton and Sons chip shop in London.

Photo: Banana flowers superfood_Wikimedia_Takeaway.jpg
Photo: Banana flower salad superfood_Flickr_uhwestoahu.jpg
Photo: chote chitr recipe with flowers of banana_Flickr_goodiesfirst.jpg

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