Tag: Trends

Wired Trends 2021: from 30 November to 3 December 2020 – Italian Cuisine

A taste of the future with a series of digital meetings from 30 November to 3 December

Wired Trends 2021, the Wired Italia project in collaboration with Ipsos, aims to tell the innovation trends that will characterize next year. A taste of the future to come, with a series of digital meetings dedicated to 2021 from 30 November to 3 December 2020.

2020 surprised us with a pandemic that shook the world. Wired Italia therefore tries to imagine what the trends will be for next year, with a series of events dedicated to many different topics: work, finance, media, sustainability, wellbeing and digital transformation.

The first appointment is dedicated to digital transformation and will be held on November 30 from 11 to 13: from public administration to businesses, up to people's daily lives, the new coronavirus pandemic has given a decisive acceleration to the digital transformation process. Wired Trends reflects on this topic with the aim of highlighting on the one hand the advantages of digitization and the responses that companies and PAs have provided to this need for change. On the other hand, an evaluation of the possible side effects of this transition forced by the measures to contain the spread of Sars-CoV-2 and how to meet the new expectations of citizens in terms of digitization of the services offered by both the public and private sectors.

Guests of this first day: Nicola Neri, Ceo Ipsos; Ilaria Ugenti, Corporate Reputation Leader, Ipsos; Elisabetta Ripa, CEO of Open Fiber; Alessandra Luksch, Head of Startup Intelligence Observatory and Digital Transformation Academy, Politecnico di Milano; Emanuele Masciarri, Manager Engineering Philip Morris Manufacturing & Technology Bologna; Cesare Pizzuto, General Manager S.M.I. Technologies and Consulting; Jessica Powell, author and columnist for the New York Times and The Guardian, former Vice President of Communications at Google, author of the bestselling tech literature “The Big Disruption: A Totally Fictional but Essentially True Silicon Valley Story” recently published in Italy; Rita Cucchiara, one of the leading AI experts at an international level, Director of the Laboratory of Artificial Intelligence and Intelligent Systems of CINI – National Interuniversity Consortium for Computer Science;

Instead we will talk about sustainability the December 1st, from 11 to 13: tracing the route to relaunch the economy after the pandemic crisis, the Next Generation EU plan launched by the European Commission has indicated sustainability as one of the three pillars on which to base the restart of the Old Continent. Beyond vital issues, such as combating climate change, we will discuss how issues such as the environment and energy are increasingly at the center of people's and corporate lives. People who will increasingly live in smart cities, urban spaces in which the use of big data and digital technologies will help build more sustainable environments. Companies that in sectors such as the circular economy can find new markets, in the name of sustainable development.

Guests of this meeting: Giovanni Brianza, Executive Vice President Strategy, Corporate Development & Innovation, Edison; Andrea Alemanno, Senior Client Officer, Ipsos; Filippo Giorgi, climatologist and Head of the Earth Physics Section of the International Center for Theoretical Physics of Trieste and winner of the Nobel Peace Prize in 2007 as a member of the executive committee of the Intergovernmental Panel on Climate Change (IPCC); Clara Poletti, President of the Regulators Committee, ACER – Agency for the Cooperation of Energy Regulators and Member of the Board of the Regulatory Authority for Energy, Networks and Environment (ARERA); Mario Cucinella, architect, designer and academic, particularly known for his research on the environmental sustainability of buildings; Carlo Ratti, architect, urban planner, architectural theorist and Italian academic, professor at the Massachusetts Institute of Technology in Boston, USA, where he directs the MIT Senseable City Lab; Ann Pettifor, director of the think tank Policy Research in Macroeconomics (PRIME) and member of the New Economics Foundation, supporter of sustainable development and the green new deal, was one of the animators, during the 1990s, of the Jubilee 2000 campaign for the cancellation of the debt of the countries of the South of the world.

Finance is the topic of the third appointment scheduled for December 1st from 14 to 16: the economic strength of the financial sector will play a crucial role in the restart after the crisis triggered by the containment measures of the new coronavirus pandemic. Finance will in fact be called upon to guarantee the resources necessary to support the construction of a world other than the one brought to its knees by Sars-CoV-2. On this occasion, we will talk about how the regulatory changes are changing the sector, with investments in European fintech growing from 1.4 to 6.5 billion in the last 4 years. And to illustrate the role of digital technologies and big data, they are tools for analyzing the market and identifying new investment sectors.

Talking about it: Giovanni Sandri, Country Head, BlackRock Italy; Stefania Conti, Business Development Director Financial Services, Ipsos; Ferdinando Ametrano, with over twenty years of experience in the investment banking and asset management sector, is scientific director of the Crypto Asset Lab of the Milan-Bicocca University, where he teaches Bitcoin and Blockchain Technologies; Anna Gervasoni, General Manager of AIFI, the Italian Association of Private Equity, Venture Capital and Private Debt. and Full Professor of Economics and Business Management at the Carlo Cattaneo University – LIUC; Simon Taylor, founder of 11fs.com, a company that deals with the digitalization of the banking world, expert in embedded finance, one of the recent trends in the finance sector; Brett King, considered one of the leading global experts in innovation in banking services, businessman and technological innovator especially in the banking world, as well as writer of international bestsellers on the future of banking services and radio host;

The 2 December from 11 to 13 we will discuss work: a market in turmoil, on the one hand due to the difficulties related to the economic crisis generated by the pandemic, and on the other due to the need for companies to restart by introducing new professionals. We will therefore know the current trends in terms of employment and understand what are the emerging skills, such as those undergoing profound transformation, how to acquire them and how much the new coronavirus has represented an acceleration factor in the digital transformation of the world of work.

Guests of this meeting: David Cis, Chief Operating Officer, Generali Italia; Nando Pagnoncelli, President, Ipsos; Antonio Aloisi, Professor of Labor Law, IE University of Madrid; Valerio De Stefano, Professor of Labor Law, University of Leuven (KU Leuven) in Belgium; Donatella Sciuto, Deputy Vice Rector of the Milan Polytechnic; Lynda Gratton, Professor of Management Practice at the London Business School and founder of the consulting firm HSM, member of the Council of the World Economic Forum and award-winning author on the subject of the future of work and the role of companies.

We will talk about wellbeing the 2 December from 2 pm to 4 pm: all those aspects connected to health and well-being, not necessarily of a medical nature, that respond to the deep need for well-being, transformation and personal growth. A phenomenon that has created a constantly growing market. In particular, the focus will be on those elements that can make the life of individuals healthier, as well as business processes and promote productivity. From podcasts dedicated to concentration techniques to services that promote team building and physical activity, all those strategies that go beyond corporate welfare and aim to improve the quality of life of employees and collaborators.

Guests of this day: Mina Bustreo, Marketing & Sales Manager, Jonix srl; Luciano Canova, economist, Enrico Mattei School; Giuseppe Riva, Professor of Psychology of Communication and Psychotechnology for Wellness at the Catholic University; Stefani Fregosi, Healthcare BU Ipsos Italy; Kateryna Maltseva, researcher and Postdoctoral Fellow at the Nordic Center For Internet and Society of BI Norwegian Business School.

The last appointment is dedicated to average and will be held on December 3 from 11 to 13: the health emergency we are facing has led to sudden and important changes in all aspects of our life: from work to loved ones, from information and entertainment to teaching and shopping. Therefore, new and different needs emerge both in terms of experience and storytelling of reality, for which there is however a minimum common denominator: connectivity. In this context, connectivity imposes itself as an emerging need, the most functional element for living and describing life today. Furthermore, the crisis we are facing has generated a transformation in the relationship of individuals with technology. The main evidence concerns the growing favor towards digitization, with its active contribution to the improvement of society. As will be told during this episode of Wired Trends, a trend that has seen a significant acceleration in recent months, when the lockdown has stimulated a large increase in the use of technology everywhere.

They will discuss: Emanuele Lomello, Course Leader of the BA in Creative Technologies of NABA, New Academy of Fine Arts; Enrica Tiozzo, Senior Client Officer, Ipsos; Jeffrey Schnapp, American designer and historian, reference figure in the field of digital humanities, co-director of the Berkman Klein Center for Internet and Society, Harvard and founder and director of metaLAB, Harvard; Alessandro Baricco, writer, author and director; Paolo Iabichino, communication expert, author and Chief Creative Officer, Ogilvy & Mather Italia group; Giovanni Boccia Altieri, expert in new media and the social and cultural impacts of technological innovation, professor of Sociology of digital media at the University of Urbino Carlo Bo; Sebastiano Iannizzotto and Valentina Rivetti, social media strategist and copywriter, co-founders of ten04.

All appointments will be live on Wired.it and Wired Italia's LinkedIn, YouTube and Facebook channels.

Wired Trends 2021, the Wired Italia project in collaboration with Ipsos, is also made possible thanks to the support of some partners: BlackRock, Edison, Generali Italia, Jonix, Open Fiber, Sky Italia.

To close the year of Wired Italia there will also be the December issue of the bookazine that will be dedicated to Next Generations. A volume in which there will be exclusively stories of girls and boys under 25 who through their innovative ideas are imagining a better future for everyone. And in every area of society: from the environment to entertainment, from technology to science, from economics to lifestyle. The story and analysis of a generation that is often the victim of negative clichés and that instead has a clear idea of the future and that raises important questions about what the values should be for a more sustainable world from all points of view.

Trends: Water, a luxury for the few – Italian Cuisine

According to a signed study Zenith Global the luxury water market is currently approaching 147 billion dollars and is growing at a rate of 9 percent a year. The culture of healthy drinking increases, even in water (or perhaps above all), the culture of plastic-free gallops and marketing strategies are refined, to "quench the thirst" of the super-rich segment willing to pay a bottle of very precious exclusive water even 100 thousand dollars, as in the case of the Beverly Hills 9OH20 Luxy Collection Diamond Edition. And that diamond says it all.

But this market is made not only by super millionaire excesses. There is also a large group of people (certainly well-off and aware) convinced that health, well-being and skincare pass above all from this vital and essential liquid, for which the propensity to spend is dizzyingly increasing. Water is no longer taken for granted. Water can sometimes be a luxury.

Water like Wine, or how to give water, the most important asset for man, the same dignity as wine and champagne. This is the ongoing marketing and awareness campaign that hides behind the thriving and increasingly explosive market of the luxury water.

The pride of this market segment is Italian Prime Water fillets, one of the mineral waters purer than the world, which with its 125 years of age and purity shows that this culture was not born yesterday.

On the occasion of his birthday, the Venus of the Waters, with its source in Guarcino (FR), in the Ernico Apennines, showed off a suggestive combination of very cool packs, new labels, logos and rethought lettering to make the brand even more recognizable. The history of the brand is not only about quality, but also about an effective and far-sighted marketing strategy that has repositioned water, or at least some water, totally.

The first packaging restyling, in 2007, was taken care of by the agency Armando Testa, who revisited the classic bordolese wine bottle in extra white glass with the capsule, similar to that used for the classic bottles of wine and thought of a matte label. After Testa it was the turn of Independent Ideas, by Lapo Elkann and Alberto Fusignani, who worked to renew both the Acqua Filette logo and the packaging, with a project characterized by a sober and elegant linearity.

177658 At home in the best hotels, Filette Prime Water is the official water of Palazzo Chigi and is available in three different versions: "Naturally natural", "Delicately sparkling" and "Definitely sparkling", distinguished respectively by the colors of the pearly label, white , medium gray and dark gray.

Another exemplary story of luxury water brand and marketing phenomenon (without detracting from environmentalism and health) is the history of French Évian, first to link their brand to the star system: in 2005 Jonathan Cheban, then PR for the company, had the brilliant idea of placing Évian bottles on the tables of the post-evening Oscar parties. The media return was immediate. No advertisements and traditional commercials, but a lot of bottles that were part of the everyday life of celebrities, extolling the miraculous properties that made the Évian bottles a conscious choice.

But that water has the dignity to become a health product and a refined drink can be sensed for some time. So much so that in this luxury water market many are throwing themselves into it, sometimes with unexpected successes. Cool and stylish labels, refined graphics, eco-friendly materials and bottles with bizarre shapes studded with Swarovski crystals: luxury bottles are certainly a marketing phenomenon, but behind it is also the well-being and even the taste of water. In short, not only form, but also substance.

177661 This is demonstrated by the most exclusive waters coming from the most remote and wild parts of the world. Come on backdrops of the Hawaiian islands to sources of the oldest Japanese rocks, from Scottish highlands all 'Tasmanian rainwater, trapped before it touches the ground, pristine, pure. And then those of the Canadian glaciers or from Finnish springs. Not all waters are the same and the palate must be trained to make the difference. Not by chance there are water sommeliers.

To name a few, let us remember Fillico, which arrives from Osaka in Japan and the luxury version costs about 195 euros for 750 cl, with a bottle shaped like chess pieces. Then, there is Kona Nigari, the desalinate water of the backdrops of the Hawaiian islands that seems that in addition to giving brightness to the skin, it makes you lose weight. Among the most expensive in the world theCrystal Water "Tribute to Modigliani", while Supernariwa it is native to Japan and one liter can cost 9000 euros. For the Tasmanian Rain 4.5 euros are enough for a 75 cl bottle. and the Royal Deeside, which was born in Scotland from the plateau of the Royal Valley of Deeside, near Aberdeen, known since 1700 for taste and beneficial properties, is officially the water of the English royal family (Prince Charles also uses it to dilute whiskey). Finally there is the Canadian Thousand B.C, the glacial water par excellence, the Veen, which costs 20 euros for 75 cl and flows from a source of the Arctic Circle, the Bling H2O, the water of Hollywood VIPs, bottled at the spring in Dandridge (in Tennessee) and packaged in customizable bottles studded with hand-applied Swarovski crystals.

And how not to mention, returning to the Bel Paese, also theOxygiter, water extracted from the Sesto Dolomites that from the Monti Pallidi which has a concentration of oxygen 3,000 times higher than that of the common waters.

177664 Other brands are the Voss, the BLK and the Smart Water, all luxurious waters that boast additional additional features ranging from electrolytes to neutral Ph, while the Vitaminwater, owned by Coca-Cola, adds to these benefits also the assorted colors and aromas. Speaking of water and health, we talk about the most disparate benefits, so much so that some people are even a little skeptical. Luxury water, in addition to boasting a precious container that is worth a shot on Instagram, combats sleepiness, enhances physical and work performance, promotes digestion, fights the hangover, improves sexual performance, reduces stress and is an ally of longevity. Anything else?

Emanuela Di Pasqua
August 2019

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Food trends: from vacuum to juicing fever – Italian Cuisine

What will the food be like in the coming months?
Increasingly new, exotic, colored, funny. But also related to tradition, to the choices aware, to local producers. At the same time modern is technological. Innovative but attentive to the environmental impact and to the health.
Let's say there will be fun!
Here are 5 trends that will be present in 2017 in terms of cuisine

1. The induction plan and the technology that really helps you

No innovation for its own sake but new systems that seriously simplifies life in the kitchen: the induction top with the TempControl technology, a novelty introduced by MIELE in glass-ceramic induction hobs that "allows" you to forget in the pan your dishes without the risk of burning! A sensor measures the temperature of the pan keeping it constant at all times. If this is not a revolution.

2. The rediscovery of ancient foods

Unrefined, ancient foods, not compromised by industrial processes: we started with burnt wheat but this trend will increasingly affect all foods.
From the purple carrot (which was his natural color, did you know?) Up to the search for small artisan productions of which Italy above all can boast history and originality.

3. Sustainability (and climatarians)

Another trend this year and in the coming months will be the growth of a particular consumer segment: those who look first the environmental impact of the foods they choose.
More and more table choices are an expression of a person's values: this is why the purchase of energy-efficient appliances and the choice of local products will be increasingly important.
This is why, for example, dietary styles based on the awareness of water consumption to produce food or the so-called could be strengthened

4. The uglyfood

Yup, bad food. Or fruit and vegetables aesthetically ugly: dented, of abnormal size and shape, they will no longer be discarded from production but put on the market even at discounted prices

5. Juicing fever. The food is mixed and drunk!

It will be because they are colorful. Maybe because they are practical and quick to consume. It may be because they are so extolled by American stars. The fact is that if you prefer the Italian version, the smoothies and the juices, the smoothies and the juices are very popular.