Tag: success

Great success for the digital edition of Wired Next Fest 2020 – Italian Cuisine

Great success for the digital edition of Wired Next Fest 2020

What happened at the Wired Next Fest 2020? Here are all the guests of the new digital edition

Ill Wired Next Fest, the largest free-to-participate event in Italy dedicated to innovation, created in collaboration with Audi, in 2020 changed its skin, becoming a 4-month festival, from 4 June to 9 and 10 October, dates of the final event in live streaming from IBM Studios in Piazza Gae Aulenti, in the Porta Nuova area of ​​Milan.

The new digital edition, with a format developed on 7 online appointments, recorded a great result: considering the total number of appointments, users who followed the Festival on Wired.it grew by + 57% compared to the previous year and achieved almost 1.4 MIO total video views (Social + Website). Great success also on the social platforms that reach: 10.5 MIO impressions, 8.2 MIO reach and 1.1 MIO video views.

Many guests who from time to time took turns on stage, interviewed by the journalists of the editorial staff of Wired, as well-known faces, musicians, writers, intellectuals, artists and university professors. Among them: composer and producer Brian Eno; the sociologist of technology Zeynep Tüfekçi; the musician Mika; Cory Doctorow, journalist and writer, network philosopher and co-editor of the famous blog Boing Boing; the actor Pierfrancesco Favino; the Nobel laureate Muhammad Yunus; the European Commissioner for Health and Food Safety Stella Kyriakides; the scientist Ilaria Capua; Airbnb co-founder Nathan Blecharczyk; the musician Max Pezzali and the bassist Saturnino; the comedian and actress Geppi Cucciari; the musicians Dardust and Lo Stato Sociale; the scientist and AI expert Francesca Rossi, the Minister of Health Roberto Speranza; The Minister for Technological Innovation and Digitization Paola Pisano; the rapper Frah Quintale; the data scientist Francesca Dominici; astronaut Luca Parmitano; the cartoonist symbol of a Zerocalcare generation; the youtubers of Casa Surace; the stand-up comedian Valerio Lundini; Anna, rising star of the Italian rap scene; the singer, musician and producer Cosmo; the economist and former president of INPS Tito Boeri; the president of the Puglia Region Michele Emiliano; the immunologist Alberto Mantovani; the gamer Giorgio “Pow3r” Calandrelli; the creators Sofia Viscardi and Camihawke; the hard actor Rocco Siffredi; physicist Jim Al-Khalili; the President of the National Innovation Fund of Cassa Depositi e Prestiti Francesca Bria; The public executive and president of Saipem and Alitalia Francesco Caio; the economist Elsa Fornero; the musician and singer Samuel; Eugene Kaspersky, one of the most authoritative computer scientists in the world, co-founder and CEO of Kaspersky; the Nobel Peace Prize as a member of the IPCC board Riccardo Valentini; the television journalist Corrado Formigli; astrophysicist Susan Jocelyn Bell Burnell; the writer and presenter Benedetta Parodi; the writers William Boyd, Eshkol Nevo, Joël Dicker, Jonathan Bazzi, Igiaba Scego and many others.

The Wired Next Fest, organized with the patronage of the Municipality of Milan and in collaboration with Audi, was also made possible thanks to the support of some partners:

Mobile Partner: Huawei;
Scientific Partner: Humanitas;
Main Partner: E-Distribuzione, Mastercard, Nexi, UniCredit, Vodafone;
Headline Partner: Biogen, Janssen, Molteni, Msd, Pfizer, Roche;
Partners: Medtronic, Obecity, Retelit;
Institutional Partner: Puglia Region and Puglia Sviluppo;
Content Partner: AIRC Foundation;
Educational Partner: Istituto Marangoni;
Event Supporter: Angelini Pharma, Gilead, Leonardo, Mind Milano, Novartis, Pasqua Vigneti e Cantine;
Insurance Partner: Generali Italia;
Technical Partner: Sts;
Production: Plan B;

Milan Coffee Festival, great success for the second edition – Italian Cuisine

The Milan Coffee Festival 2019: this is what happened this year, waiting for the next edition

The second edition of the Milan Coffee Festival al Superstudio Più in via Tortona it closed with large numbers: 5,701 visitors, of which 3,460 were consumed and 2,241 operators in the sector. With more than 40 exhibitors, the edition was confirmed as a success, including coffee tastings and coffee mixology demonstrations, but also milk art shows with Italian and world champions. There were also conferences and debates at the Lab, as well as aperitifs with music, pizza and coffee cocktails.

The winners of the Roast Masters race

The innovative contest, organized in partnership with Faema, saw 22 emerging roasters struggling with roasting is mixing of coffee, in front of an international jury of industry experts.

After the tests, commented in real time by Francesco Sanapo (owner of Ditta Artigianale, roaster, award-winning bartender and barista trainer) and Antonia Trucillo (Marketing & Academy Manager at Cesare Trucillo Spa), first place was awarded by the French of Belleville Brulerie. In second place Kalve Coffee, while to the third the Italians of Peacocks Coffee Roasters, an independent micro-roastery of Lissone. The winners of Roast Masters won a trip to Peru, the country of origin of the green coffee used during the tests of the first discipline and offered by Falcon Coffees.

The Crush The Rush competition

Another tender, organized in partnership with La Marzocco, involved teams of baristas from all over Europe in making coffee-based drinks. The Spanish team from Hola Coffee.

The appointment with the third edition of the Milan Coffee Festival is already set from 21 to 23 November 2020.

Microplane®: success runs on the blade of a grater – Italian Cuisine


Galeotta was an orange cake! They tell those of Microplane® while they blow out the 25 candles of their birthday. Yes, because the success story of this company that from the carpentry workshops it has conquered kitchens all over the world, it seems to be born from a "case" linked to an orange cake … On the other hand it is so for many inventions and progresses of humanity and also many foods and drinks (even very valuable) were born by chance.

174001It was 1994 when one Canadian housewife who was preparing a cake of oranges lost patience. Her old kitchen grater was just disappointing her: the citrus skin didn't want to know how to behave properly against that pierced metal. He decided to try one of the husband's joinery tools: a rasp for wood Microplane®. The blade slipped without any effort and the orange zest fell lightly in the dough like snowflakes.

173983That rasp had a new type of blade which had been developed four years earlier by Richard and Jeff Grace, to work with wood. Until then, the tools produced by Microplane® were hidden in the toolboxes.

The secret of their effectiveness is a technique that is called photo-etching, a chemical process that creates durable, stainless and capable blades cut effortlessly foods of various consistencies without tearing or tearing them and thus avoiding the loss of aromas and flavors. Microplane® graters act like small razors: food is cut precisely and without being pounded they glide effortlessly over the surface of the grater without getting stuck to the inside of the blade.

173989That's why when these blades went from the carpentry to the kitchen world, combining functionality and design, the success was immediate. In this quarter of a century the brand has produced various successful series. There Elite Series, with the award-winning sophisticated, enlarged and rounded design, which looks like a "brush" but instead of teeth it has very sharp holes. It also has a sort of transparent plastic compartment that protects the blades and acts as a cover graduated container (up to 250 ml) which allows you to collect the grated cheese and at the same time check its quantity. There Gourmet Series brings a professional level in everyday cooking operations: extremely practical, it has 7 types of blades, from Fine to SpessaXL, from star to large flakes. There Master Series has a robust stainless steel structure in five different sizes.

And then of course remains Zester grater, a great classic now 'Cult'. The characteristic felongated footprint, reminiscent of carpentry tools from which the Zester derives, initially it was for sale without handle. Today, however, it is proposed with an ergonomic soft-touch handle, available in thirteen bright colors. 173992The Premium Zester (21.95 euro) is suitable for grating citrus peel, Parmesan and other hard cheeses, chocolate, ginger and even nutmegs.

Not only: even butter can be grated, it is sufficient to freeze it: in this way it will blend more easily with the other ingredients, making the preparation even more friable; with the same procedure you can even chop marzipan cakes or even Bananas. With the Zester grater it is possible to obtain a fine mince even from the stale bread or fresh and toasted in the oven, to use instead of flour (maybe together with dark chocolate and grated macaroons, for a simple bread cake). Even the more coriaceous (or wet) raw materials they won't have a chance, see for example cinnamon and ginger. Not for nothing appears in plain sight in the kitchens of many star chefs.

Aurora Quinto
May 2019

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