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The Gin Way, the subscription to discover the best Italian gins at home – Italian Cuisine


The best niche Italian gins arrive at home, together with everything you need to prepare the perfect home aperitif. Here is the project of three friends from Brescia dedicated to high quality spirits

There are many passions that the Italians have rediscovered during the quarantine weeks. There are those who remembered the satisfaction of homemade bread, those who dedicated themselves to perfecting new recipes in a gourmet key, those who practically obtained a sort of doctorate in sourdough and similar. And who, instead, preferred to devote himself to the world of cocktails, learning to appreciate, for example, all the quality that can be found in a gin niche.

It is precisely thinking of these new fans of high quality spirits, therefore, that a team of three friends from Brescia, made up of Alessio Maccione, Cesare Zavattaro and Sabrina Sinigaglia, thought of giving life to the project The Gin Way. Subtitle: the new way to drink gin. Yes, new, because it starts from that idea of ​​"all-inclusive kit delivered to your home for a sort of home do-it-yourself" that was so fashionable in the lockdown phase. Those who decide to subscribe to The Gin Way can in fact receive at home – throughout Italy, on a monthly, bimonthly or quarterly basis – a box, containing a tricolor premium gin. But also tonics, garnish, snacks and various decorations to prepare a perfect one appetizer.

"The concept of Home Bar", Said Alessio Maccione, one of the three founders," which leads to making one's own small collection of bottles and then bringing out a particular one, or an unknown one, with friends at dinner at one's home, is a trend that is taking more and more power. In Europe and also in Italy. We are convinced it can be a nice game changer: both for customers looking for news and for producers, for whom it can be difficult to get noticed, know and above all taste .

In Italy, in fact, there are over 500 gin labels, most of which are not particularly well-known outside their production area. An example? Ginpiero, London Dry developed by Gianpiero Giuliano and produced in the Enrico Toro distillery of Tocco da Casauria, in the province of Pescara. A sincere gin, with an interesting spiciness, protagonist – together with a very special sanitizing gel with the scent of juniper berries – of one of the latest editions of the box signed by The Gin Way.

Flat food: monthly subscription … at the restaurant – Italian Cuisine

Flat food: monthly subscription ... at the restaurant


In the world of catering comes the formula that allows you to eat in a place as many times as you want, against a monthly flat rate

Someone described it as a all you can eat, but on monthly basis: you pay a sort of at the restaurant subscription, a flat rate, and then you can eat as much as you want, as often as you want, within a month. In short, as we do with telephony, internet, pay TV. The first to tell the news was "Il Sole 24 Ore" which also tried to explain how this formula was also introduced in the restaurant business.

Out for dinner often, but if it is convenient

According to the latest Fipe report on the state of Italian catering, despite the crisis, Italians do not give up going to the restaurant. In ten years, consumption away from home grew by 5.7%, while in 2019 86 million euros were spent away from home. And when they go out to eat, people like things like territoriality, sustainability and agreement. The formula that allows you to organize more monthly outings at an affordable price could therefore intercept a large part of the customers of the restaurants. And for locals it's a way to retaining guests.

The first flat food experiments

Among the first restaurants to experiment with flat food there is Weedoo in Limena (Pd), which specializes in grilled cockerel, but which also serves pizzas, hamburgers, desserts: 149 euros per month and you can order an appetizer, a main course, an alcoholic drink and two non-alcoholic drinks, a dessert and a coffee every time, regardless of the number of times you go to the restaurant within 30 days.

On January 27th, in Ravenna, the Gabarè restaurant will inaugurate with the flat food formula. The costs will be 280 euros (120 euros instead for the formula that allows you to make 20 lunches) with a discount for students, families. To give an example, a family with two children up to 14 years of age could have lunch and dinner there every day spending 400 a month. But for the owner of the restaurant, the real savings for people will be the hours that they will no longer have to spend shopping, cooking, tidying up…

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