Tag: sandwich

Materdomini's palatella, the sandwich that is eaten in August – Italian Cuisine


More than just a sandwich. Here is the palatelle that is eaten in honor of the Madonna of Materdomini

What do you eat in August? nell 'Agro Nocerino-Sarnese there is no need to think about it too long, as the answer is already obvious.

More precisely, between the night of 14 and 15 August, the tradition says that the faithful go on pilgrimage to the Sanctuary of Materdomini in Nocera Superiore (province of Salerno) to celebrate theAssumption of Mary, which occurs the very day of Mid-August. Once you arrive at your destination, eat the typical one palatella is a must.

Palatella

There legend it tells that the Virgin appeared in a dream to a peasant woman named Caramari, inviting the faithful to dig in a very specific point, under an oak tree: right there buried a painting of a Madonna with child was found and so, in the 1061, the basilica was erected in his honor.

The icon of Mater Domini (Mother of the Lord) – Photography: www.santuariomaterdomini.org

As told in the novel Ninfa Plebea by Domenico Rea, this religious festival unites sacred is profane: «… it would have been difficult to keep united between the crowd of the church and the one that was waving outside scattered among the stalls of the sellers of 'e' o musso, of loaves stuffed with curdled milk, corn snails seasoned with garlic, stalls of sellers of 'mpupata'.

Among prayers, tammos and traditional dances, it is time to taste the palatella with the ‘mpupata. It is a poor dish, a loaf of bread from the particular form: the ends are two knots that make it look like a candy.
Originally, on the eve of the Assumption, meat was not eaten: the peasants on pilgrimage to the Sanctuary carried with them this sort of loaf, stuffed with two simple ingredients. The filling is called 'mpupata and is composed of pickled eggplant with oregano, garlic and chilli and salted Cetara anchovies. Even today, the little pile is specially prepared in this way.
In combination can not miss the wine with percoche and, finally, o mellon and fuoc (fire melon), or thewatermelon.

School canteen, no sandwich at home: the Cassation decided it – Italian Cuisine

School canteens: one in three is irregular


According to the judges, it is an educational and socialization issue, but also to promote equality among all pupils

At school, when you have lunch in the canteen, you have to eat the dishes offered by the meal service: it is no longer permitted to bring a sandwich from home. This was established by the United Sections of the Cassation, accepting the appeal of the Municipality of Turin: the Court of Appeal's ruling was reversed which allowed parents to prepare a meal at home for pupils who preferred it at the canteen. The judges thus explain (here the complete sentence) their decision: «La pedagogical function of the canteen time it can only be predicted in terms of collective catering in the context of an educational offer for this purpose ".

It is an educational and socialization issue, therefore, but also of promoting equality among all students: «The introduction of various and different domestic meals in school premises undermines the right of pupils and parents to the full egalitarian implementation of the training project including the canteen service, with possible violation of the principles of equality and non discrimination based on economic conditions. In addition to the right to health, "taking into account the hygienic and health risks of an untested individual meal".

Not only that, the judges write: the school is «a place where the development of the personality of individual students and the enhancement of individual diversity must be carried out within the limits of compatibility with the interests of other students and of the community, With« rules of conduct and« duties to which the pupils are bound , with« mutual respect, sharing and tolerance . And «parents are also required, with respect to the parents of pupils with opposing interests, to fulfill the duties of social solidarity, as well as economic .

The Councilor for Education of the City of Turin, Antonietta Di Martino, tried to reassure the disappointed parents of the sentence: "In light of the new pronouncement of the United Sections, the Administration will proceed to support the families and the schools in the next delicate organizational phases that follow from the aforementioned pronouncement .

But the parents who carry on the battle for the sandwich from home, on the Facebook group CaroMensa Turin, they replied: «The Cassation to Joint Sections has decided: the compulsory schooling free from the Constitution is to be thrown into the toilet, from now on, either pay the soup or skip the window (if they don't take the house away due to default) . However, families still have the right to bring their children home and bring them back to school after lunch.

McDonald’s Austria launches the sandwich «for real mobsters. And it's controversy – Italian Cuisine

McDonald’s Austria launches the sandwich «for real mobsters». And it's controversy


The company has chosen a slogan that uses a play on words between the verb "mampfen", eating voraciously, and the noun "mafiosi". And that sparked controversy

He wanted to be fun word pun, but the effect that the advertising of the new sandwich Beautiful Italy has come up on customers could not be further from what the company had hoped to achieve.

The fact

To launch the product dedicated toItalian Summer, McDonald's Austria chose the slogan Für echte Mampfiosi, which stands out on the billboards, next to the photo of the sandwich, from the beginning of July. Mampfen, in German, means "to eat voraciously": mampfiosi is a neologism coined for the occasion, and plays with this verb and the term "mafia". The writing could be translated "for true greedy ones", but, inevitably, also «For real mobsters. And, as reported by some Italians living in Austria, the campaign was also anticipated by a notification, sent to those who downloaded the McDonald's app, with the words: "Hey mafioso. Try our House Sandwich. Beautiful Italy".

Social networks

On the company's official Facebook page, an Italian girl reported the gaffe: "I saw your" mampfiosi "ad and I am really shocked. I also work in marketing and I understand that you have to be creative, but this advertising is not up to your level, because discriminating, offensive and simply not fun. And again: "The mafia kills every day, terrorizes people, exploits their poverty, enslaves them. There is nothing to laugh about the mafia . McDonald's responded by explaining: "We regret that you did not like our Italian summer campaign, we didn't want to offend anyone. The campaign does not aim to discriminate or diminish other nations in any way, if anything it should highlight the love for Italy. Unfortunately it does not seem to have worked, we apologize again .

Advertisers

According to the Italian ADCI Art Directors Club, the association that brings together Italian advertisers, it is disconcerting "that a company like McDonald's, always very attentive to communication and investing millions of euros on social responsibility, in a historic moment when all big companies are campaigning on inclusiveness, can come out with an ad like this. Playing on stereotypes and discrimination to perhaps capture a little more attention, albeit locally, in terms of communication for a global brand such as McDonald's is, I think, a huge mistake ". And again: "Maybe McDonald's with this campaign will sell, perhaps, some more sandwiches in Austria, but I'm pretty sure that it will be heavily penalized in Italy and elsewhere, without calculating the reputational damage for the brand".

Politics

Even the deputy premier Matteo Salvini felt offended, and with a tweet he contributed to the controversy, but wrongly country: "Panino" Italian Summer "in Germany: "For true MAFIOSI" (word game with "mampfen" = sbafare …). Italians all mafiosi? How sad … We have regained pride and dignity, no return back! .

The generalizations are bad: when they are made and when they are suffered.

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