The 11th edition of will be held on 12 September Vogue for Milan, formerly known as Vogue Fashion's Night Out, the event, organized by Vogue Italia, with the patronage of the municipality of Milan that celebrates and reinforces the centrality of Milan as capital and ambassador of Made in Italy fashion.
Words, music and emotions will be the great protagonists of this new edition in which poets, musicians, artists and cheerleaders will give life to the Vogue Italia Street Party, animating the streets of the center and involving the public with special performances by poetry slam, freestyle battle and with a series of interactive initiatives, accompanying it until the highlight of the evening: the musical performance in Piazza del Duomo.
Also thanks to the support and collaboration of the Merchant Associations, the brands and boutiques of the city center and of the fashion district will join the initiative, including: Corso Vittorio Emanuele II, Piazza San Babila, Via Montenapoleone and Via S. Andrea.
"Also this year the collaboration between Milan and Vogue Italia is renewed for an event that by now has already entered the calendar of events in the city. So the Councilor for Labor Policies, Productive Activities, Commerce, Fashion and Design Cristina Tajani which adds "Vogue for Milan has ceased to be a costume event to become more and more a moment thanks to which to bring the general public and especially young people closer to the new expressive languages and creativity, from photography to art, passing through music. With this in mind we have chosen to allocate the proceeds from this evening to finance the purchase of a piano and some stage props to give the children of Quarto Oggiaro the opportunity to approach creativity through music or theater from an early age. thanks to the courses organized by the associations active in the neighborhood. We are convinced that education for beauty should always be part of the growth paths of our young people, who will return in value, capacity, intelligence, in finding the best development for the city.
"The fashion world in recent years has wondered how to become more democratic and inclusive. But if there is an event that, since its inception, aims to open the doors of our world to the general public, it is Vogue for Milan. This is why it is more relevant than everSays the director of Vogue Italia Emanuele Farneti. "So today the Vogue for Milan does not leave, but rather doubles: becoming a big party for the city, as well as a concert in Piazza del Duomo. A celebration made of words, music, emotions .
"Words matter" – theme of the September issue of Vogue Italia – it will be there fil rouge of installations and installations experience of this year: a celebration of the words that embody the values of the newspaper, and of the fashion system in general. Installations dedicated to single words related to the world of Vogue Italia and to the most representative covers will be positioned in strategic points of the city, personalizing the streets of Milan with a set up inspired by the values of the magazine that will become a call to action open to everyone: everyone will in fact to contribute by indicating which are the words that deserve to be saved in 2019. The results will then be told by the social channels of Vogue Italia.
The Vogue Italia Street Party will end in Piazza del Duomo, where it will be possible to see the performance of Italian singer-songwriter Levante and other artists who will perform at the Duomo 21 terrace. In addition, along the central streets of the city, there will be “newsstand points” "Customized ad hoc where you can buy, exclusively for the evening, the September issue of Vogue Italia along with a notepad and stickers that recall the words of the evening, made specifically for the occasion.
Also for the 2019 edition, the downtown streets will come alive thanks to a great Treasure Hunt. Five teams will take the field, each headed by social talents, who will testify on their profiles the various stages of the game, making the competition even more viral.
During the evening the boutiques involved will come alive with special activities, offering the opportunity to purchase limited edition products inspired by the theme of the new edition of the event.
The involvement of some partners will help make this edition of Vogue for Milan special.
SEAT carries forward its commitment to the enhancement of urban contexts, promoting wide-ranging forms of artistic expression aimed at making them more beautiful and livable. In this perspective, the Barcelona-based company renews its collaboration with Vogue for Milan, with the aim of enriching the city with activities related to art. During the event, the SEAT SUV range will be the protagonist of a special activation.
The Beauty Boutique CHANEL, in Galleria Vittorio Emanuele II 14, he will take part in the initiative by bringing to life the olfactory experience of the new fragrance GABRIELLE CHANEL ESSENCE along with many other surprises.
Global Intuition, the apparel brand born in China but based in Los Angeles, has always been inspired by Social Media and quotas that are increasingly protagonists and trends on digital channels. Founded by the Chinese multimedia artist Yi Zhou, iFor the first time, the brand is linked to Vogue for Milan by creating the evening's t-shirts: both for treasure hunt participants and for all the event staff.
Urban Vision, media company leader in Europe in the out of home and fund raising aimed at the architectural recovery of the most prestigious buildings and monuments of the Italian artistic heritage, will increase the visibility of the event in the central streets of Milan.
Vogue for Milan is based on a charitable vocation to support the city of Milan. The brands participating in the initiative will produce objects in limited edition whose proceeds will be donated to support two projects for children and young people of Quarto Oggiaro. The first is the musical festival "Waiting for Christmas" which will consist of free musical events that will take place at Villa Scheibler. The aim of the project is to enhance the Villa as a cultural center and to promote musical culture in the neighborhood also through the organization of music courses and the purchase of a piano. The second project "Teatrando al Bonola" consists in making the auditorium Enzo Baldoni a multifunctional space promoting a theatrical vocation that today cannot be supported due to a lack of adequate equipment. A theatrical festival will then be held to bring families closer to the theater.
Last year the proceeds were destined for the Higher School of Applied Arts of the Castello Sforzesco in the City of Milan, for 136 years a crossroads of knowledge and where traditions are combined with the most innovative contemporary experiments, while in the editions prior to the redevelopment of the suburbs of the city, to the restoration of green areas and public places – in particular to Lorenteggio, Barona and Quarto Oggiaro – to local charitable activities but also to the Emilia Romagna region struck by the 2012 earthquake, to the Monzino Institute to contribute to research on diseases cardiovascular and at the Meyer pediatric hospital in Florence.
The site www.vogue.it/tags/vogue-for-milano-2019 will be constantly updated with the news of this edition and it is here that the sales points can confirm their membership to officially join the event circuit.
The official show hashtag will be # vogueformilano19.