Tag: luxury

The honey produced by Rolls-Royce is the new frontier of luxury – Italian Cuisine


The British car brand says its 2020 honey production is booming. But being able to taste it may not be that simple

Can a can of honey to turn into a real luxury product? Apparently yes, if it is produced by an international giant of the caliber of Rolls-Royce. That's right: the famous British car brand has made it known that despite the far from simple period for the four-wheeler sector, with a stop to production due to the global pandemic, its beekeeping activities are booming. Stressing that the results for this strange 2020 could be well above expectations.

Photo: Rolls-Royce.

A Rolls-Royce honey

«Not just cars, seems to have become in all respects an official mantra for Rolls-Royce, which in 2017 decided to start its Goodwood Apiary, so named in honor of the brand's famous headquarters, the Goodwood Plant. Located in Goodwood, West Sussex, just to stay on topic. The Rolls-Royce bees have a private estate at their disposal 42 acres, to which are added an additional 8 acres covered with only specimens of sedum, a succulent plant with flowers particularly sought after for a honey of the highest quality. The most adventurous, however, can go beyond the boundaries of the farm, freely ranging between the more than 12 thousand acres of nature that characterize the Goodwood area. For the rest, once the nectar has been taken, these lucky bees can go to deposit it inside specials design hives specially made for them. That no, contrary to what one might expect, they do not contemplate the characteristic statuette of the Spirit of Ecstasy of the Rolls-Royce house, but only a personalized plate in chromed steel. Sin.

Photo: Rolls-Royce.

Taking care of bees to take care of the environment

It does not seem, however, that the investment of the Goodwood Apiary was made to diversify the automotive brand's business portfolio. In fact Rolls-Royce wanted to limit itself to only 6 hives, thus giving rise to one extremely niche production of their honey. In any case, the project supports Bee Lines, the special charity initiative that aims to stop the decline of bees in the territories of South-East England. Because yes, as we all should know, taking care of bees means taking care of the environment. Beyond the virtuous green aspect, however, a curiosity could arise spontaneously: how much and where do you buy Rolls-Royce honey? And this is where a little disappointment could come. The honey in question, in fact, is not for sale, but is part of a series of gifts that the brand provides for its most loyal customers. To taste the fruit of the work of the bees of Goodwood, in short, it may be necessary to first acquire a car from – going to span – at least 300 thousand euros. Certainly a compromise to evaluate, for truly luxury breakfasts and snacks.

Truffle on pizza? Yes thanks. Luxury and pop meet on the plate – Italian Cuisine


Here's how to best use the most prestigious of mushrooms combined with our beloved pizza: the advice born from the collaboration between Savini Tartufi and Lievità of Milan

It is simply perfect on the egg, on the tagliolini, on a very creamy risotto. But our dear old man truffle it is much, much more. And for this it deserves to be tested also in the context of unusual combinations, such as the one with the Pizza. That's right: its real height, the most popular Italian food par excellence, can meet the most prestigious mushroom that mother nature has ever given birth without awe. What comes out of it can be a marvelous combination of flavors, very elegant without being pretentious, as evidenced by the recent project undertaken by the famous Milanese pizza parlor sign lightness in collaboration with the Tuscan company Savini Truffles.

A small affordable luxury

"What we like most about this combination is the combination of such a pop specialty like pizza and truffle, a product usually conceived as a luxury", emphasizes Marco Basile, development and retail manager of Savini Tartufi. A combination that is not only successful and democratic, but also open to the most varied variations: in addition to the fresh grated truffle – white or black – it is possible to play with all the derived products, from the spherical version, similar in appearance to caviar, to the flavored oil. "Often the truffle is limited to the autumn season only, that of the prized white and the hooked black, but the truth is that in Italy there are fresh truffles, of different types, practically in every season of the year," continues Basile. "Only warning: remember that every quality of truffle is a discourse in itself." White, for example, does not tolerate contact with heat, which does not frighten the black hook. In short, even in combination with pizza, one must learn to choose the most suitable product.

The truffle on the pizza

So what about some lamella of truffle on the pizza? Absolutely yes, thank you. But it is important to calibrate the use of this precious mushroom well also in relation to the other ingredients that we are going to choose. "I tend to try to avoid combinations with everything that is acidic, such as tomatoes," he suggests Giorgio Caruso, the master pizzaiolo of Lievità, in Milan. "The truffle has an important aromatic strength and flavor, which must be carefully inserted into the recipe to work". The goal, in short, seems to be to achieve aharmony overall: to do this it is important to know the characteristics of the different types of products that are going to be used. Caruso continues: «The prized white is decidedly more delicate, and for this it is important to remember not only to avoid direct contact with heat, but also to prefer combinations with other ingredients that are not too invasive. Maybe herbaceous, maybe purely autumnal like porcini or roasted chestnuts. The black hooked, instead, tends to be more tenacious, and for this reason it can be used very well even in recipes that include tasty cheeses, such as gorgonzola .

Some ideas for special pizzas

Here, then, that from the oven of Lievità comes out for example the Pizza del Contadino, which attempts to reproduce within a soft cornice the magic of the most classic of seasonal soups. The prized white truffle, in this case, is combined with a roast chestnut cream, a mix of legumes and porcini mushrooms, with a drizzle of extra virgin olive oil to complete the magic. "Even spelled is taken up", underlines Caruso, "not as an ingredient in the topping, but directly in the dough: my idea was to choose a 100% wholemeal organic einkorn spelled dough for this proposal". And then off to the fried and baked Montanara, with semi-wholemeal dough, made from black hooked truffle dried cod with burrata, roasted artichokes and fiordilatte from Agerola; and the Gorago, where the black hooked truffle meets a velvety green asparagus, the quail egg, the Agerola fiordilatte and the sweet gorgonzola. All to combine with a good one craft beer: why yes, the charm of the encounter between pizza and truffle also passes through the glass, and the ideal bubbles can also be those of a high quality blonde.

Trends: Water, a luxury for the few – Italian Cuisine

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According to a signed study Zenith Global the luxury water market is currently approaching 147 billion dollars and is growing at a rate of 9 percent a year. The culture of healthy drinking increases, even in water (or perhaps above all), the culture of plastic-free gallops and marketing strategies are refined, to "quench the thirst" of the super-rich segment willing to pay a bottle of very precious exclusive water even 100 thousand dollars, as in the case of the Beverly Hills 9OH20 Luxy Collection Diamond Edition. And that diamond says it all.

But this market is made not only by super millionaire excesses. There is also a large group of people (certainly well-off and aware) convinced that health, well-being and skincare pass above all from this vital and essential liquid, for which the propensity to spend is dizzyingly increasing. Water is no longer taken for granted. Water can sometimes be a luxury.

177655Water like Wine, or how to give water, the most important asset for man, the same dignity as wine and champagne. This is the ongoing marketing and awareness campaign that hides behind the thriving and increasingly explosive market of the luxury water.

The pride of this market segment is Italian Prime Water fillets, one of the mineral waters purer than the world, which with its 125 years of age and purity shows that this culture was not born yesterday.

On the occasion of his birthday, the Venus of the Waters, with its source in Guarcino (FR), in the Ernico Apennines, showed off a suggestive combination of very cool packs, new labels, logos and rethought lettering to make the brand even more recognizable. The history of the brand is not only about quality, but also about an effective and far-sighted marketing strategy that has repositioned water, or at least some water, totally.

The first packaging restyling, in 2007, was taken care of by the agency Armando Testa, who revisited the classic bordolese wine bottle in extra white glass with the capsule, similar to that used for the classic bottles of wine and thought of a matte label. After Testa it was the turn of Independent Ideas, by Lapo Elkann and Alberto Fusignani, who worked to renew both the Acqua Filette logo and the packaging, with a project characterized by a sober and elegant linearity.

177658At home in the best hotels, Filette Prime Water is the official water of Palazzo Chigi and is available in three different versions: "Naturally natural", "Delicately sparkling" and "Definitely sparkling", distinguished respectively by the colors of the pearly label, white , medium gray and dark gray.

Another exemplary story of luxury water brand and marketing phenomenon (without detracting from environmentalism and health) is the history of French Évian, first to link their brand to the star system: in 2005 Jonathan Cheban, then PR for the company, had the brilliant idea of ​​placing Évian bottles on the tables of the post-evening Oscar parties. The media return was immediate. No advertisements and traditional commercials, but a lot of bottles that were part of the everyday life of celebrities, extolling the miraculous properties that made the Évian bottles a conscious choice.

But that water has the dignity to become a health product and a refined drink can be sensed for some time. So much so that in this luxury water market many are throwing themselves into it, sometimes with unexpected successes. Cool and stylish labels, refined graphics, eco-friendly materials and bottles with bizarre shapes studded with Swarovski crystals: luxury bottles are certainly a marketing phenomenon, but behind it is also the well-being and even the taste of water. In short, not only form, but also substance.

177661This is demonstrated by the most exclusive waters coming from the most remote and wild parts of the world. Come on backdrops of the Hawaiian islands to sources of the oldest Japanese rocks, from Scottish highlands all 'Tasmanian rainwater, trapped before it touches the ground, pristine, pure. And then those of the Canadian glaciers or from Finnish springs. Not all waters are the same and the palate must be trained to make the difference. Not by chance there are water sommeliers.

To name a few, let us remember Fillico, which arrives from Osaka in Japan and the luxury version costs about 195 euros for 750 cl, with a bottle shaped like chess pieces. Then, there is Kona Nigari, the desalinate water of the backdrops of the Hawaiian islands that seems that in addition to giving brightness to the skin, it makes you lose weight. Among the most expensive in the world theCrystal Water "Tribute to Modigliani", while Supernariwa it is native to Japan and one liter can cost 9000 euros. For the Tasmanian Rain 4.5 euros are enough for a 75 cl bottle. and the Royal Deeside, which was born in Scotland from the plateau of the Royal Valley of Deeside, near Aberdeen, known since 1700 for taste and beneficial properties, is officially the water of the English royal family (Prince Charles also uses it to dilute whiskey). Finally there is the Canadian Thousand B.C, the glacial water par excellence, the Veen, which costs 20 euros for 75 cl and flows from a source of the Arctic Circle, the Bling H2O, the water of Hollywood VIPs, bottled at the spring in Dandridge (in Tennessee) and packaged in customizable bottles studded with hand-applied Swarovski crystals.

And how not to mention, returning to the Bel Paese, also theOxygiter, water extracted from the Sesto Dolomites that from the Monti Pallidi which has a concentration of oxygen 3,000 times higher than that of the common waters.

177664Other brands are the Voss, the BLK and the Smart Water, all luxurious waters that boast additional additional features ranging from electrolytes to neutral Ph, while the Vitaminwater, owned by Coca-Cola, adds to these benefits also the assorted colors and aromas. Speaking of water and health, we talk about the most disparate benefits, so much so that some people are even a little skeptical. Luxury water, in addition to boasting a precious container that is worth a shot on Instagram, combats sleepiness, enhances physical and work performance, promotes digestion, fights the hangover, improves sexual performance, reduces stress and is an ally of longevity. Anything else?

Emanuela Di Pasqua
August 2019

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