Tag: launches

Treefolk's in Rome launches the Good morning cocktail list – Italian Cuisine

Treefolk's in Rome launches the Good morning cocktail list

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The Trastevere gastropub has developed a cocktail list suitable for both a late breakfast and lunch, with low alcoholic drinks, hangover proposals and coffee-based mixes

Imagine New York at the turn of the sixties and seventies, the explosion of the advertising market and the enthusiasm of an economic boom. At that time it became customary to have a drink at lunch and the Martini was very popular, strictly with olive, as is done in the United States. It happened at the time that the "3 Martini lunch", the lunch based on three martinis, had even been the subject of a tax deduction as a business lunch. The assumption was that the topping olives had enough calories to be a meal replacement.

Over time, the habit of drinking alcohol at lunch, as well as during working hours, has been replaced by healthier fashions, but never underestimate the historical courses and resorts. And here is that in an era of pandemic and forced closure of premises after 6pm, the need for a drink has shifted. There are those who have replaced the appointment of tea with that of the aperitif, as well as those who have invented the cocktail menu for breakfast and lunch.

It is the case of Treefolk's, a beautiful gastropub opened in Rome, on Viale Trastevere, for a few months. He was not very lucky with the progress of the pandemic, having practically opened an epidemic already in an advanced state, however he had the ability to reshape his offer in an always innovative way.

And here he has been pulling a drink list called out of his hat a few weeks ago Good morning cocktail list, in short, a cocktail menu for lunch. Not just the hangover classics that are normally offered at brunch, such as the Bloody Mary, of which Michele Ferruccio, the bartender of Treefolk's, offers six versions, but also a variety of low alcoholic cocktails with coffee base, extracts, prosecco and fermented. The idea is to bring it to Italy British style that from 11.00 in the morning prefers the consumption of long drinks, beers and bubbles.

Among the low-alcohol cocktails, Ferruccio went to recover the memory of the great classics, such as Mimosa, which becomes Welcome Mimosa in its reinterpretation based on freshly squeezed orange juice, with the addition of ginger, bergamot, as well as prosecco: perfect to start the meal well, perhaps with a boiled meatball like the one they serve at Treefolk's, because we know that the bubbles degrease the frying. More refreshing is theExotic, a mojito with a carbonated taste, thanks to the fermentation of mint and ginger, mixed with Johnnie Walker Black Label.

Always fishing in the history of mixing, indeed going even further back in memory, Ferruccio proposes his version of punch in the menu of lunch drinks, the Real Punch, based on spices and fruit cider. The result is a light drink with a strong alcohol content and complex in taste, which takes you in a sip by a fireplace in Scotland on Christmas Day.

Then there are the drinks in which Ferruccio has put coffee as the protagonist, both because they are perfect at the end of a meal or for a slightly alcoholic coffee break, and because that of specialty coffees is another variation of the varied offer of this all day long venue. Given that in the evening menu one of the best sellers is the classic Espresso Martini, at lunch the game becomes even more serious, with a perfect drink for couples, the Cremini Martini. The customer is served a tray with a teapot containing a home-made coffee and whiskey-based liqueur, two glasses with ice, a portion of coffee cream and a mocha: the preparation of this decomposed Espresso Martini ends at the table and makes interactive and fun drinking.

Still on the “coffee drink” line, Ferruccio has put the Cold Brew Bourbon, a cocktail that combines the world of Specialty Coffee and that of blending. The whiskey is processed as a Cold Brew coffee, that is, through a cold percolation, it is left to filter through the finely ground coffee of Ethiopian origin. It is then mixed with a sugar syrup and banana flavorings. A drink that gives the right energy in the morning or is recommended to end the meal in joy.

The breakfast format that accompanies these cocktails features British-inspired dishes adapted to local raw materials. A selection of eggs, English Breakfast, avocado toast and a variety of club sandwiches, in addition to the most home-grown husbands, both in savory and sweet versions, and dishes of the day, which vary according to the shopping at lunchtime.

Photo by Alberto Blasetti.

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Vanity Fair launches its first cartoon – Italian Cuisine

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Vanity Fair launches its first cartoon produced by Mad Entertainment: a Christmas short film starring Roberto Bolle, an artist also celebrated on the cover

Roberto Bolle is the protagonist of the cover of the new issue of Vanity Fair on newsstands from December 16 and also of the first cartoon created by the weekly with MAD, award-winning Italian animation studio.

"We will dance together again" is the title of the author's short and together the cover shout of an issue dedicated to the tales of Christmas, to the stories of hope and the dreams of artists and ordinary people who in this difficult year have managed to transform difficulties into projects, into hope and into opportunities.

Precisely for this reason, on the cover there could only be him, Roberto Bolle, one of the most famous dancers in the world, an example of resilience and strength. "I know I gave up childhood, adolescence and youth," says the étoile in the interview with Vanity Fair. “But I'm also aware that those periods will never return. I have been a soldier. One always on the march. But I'm not one of those soldiers who wrote letters from the front full of regret or nostalgia. I have chosen my fate. I went towards my future .

And when asked how to choose a destiny, he replies: «With clarity, tenacity and determination. To give oneself to dance in an all-encompassing way meant not giving in to despair and not changing direction when every clue suggested abandoning it. We are human beings: we have ups and downs. To resist the seconds I had to give myself a mental approach. In my job, body care is fundamental, but without your head you can't go anywhere ".

Bolle says that for those who do their job, over time, you learn above all that there is no fall from which you cannot get up and that there is something that goes beyond passion and talent: "Chance. You rehearse for months in the dance hall and then suddenly you stumble. A fall can change the course of a career. It takes humility, a sense of thrill, the ability to endure loneliness. Dance leads you to improve body and spirit. Give dreams and magic. But as with everything there is a price . Speaking of loneliness: «Loneliness has been a great traveling companion. I found myself immersed in it and had to deal with it. By nature I am quite a lonely person, but at first, when I was traveling to fulfill very difficult commitments in front of which I felt inadequate, having to face them alone was tough. Then, I must have been about twenty-seven, everything changed and I began to savor solitude for what it is: no longer a limit, but an achievement. A form of freedom. A pass for absolute concentration. I could go around the cities, decline the days at my own pace, leave an unpacked suitcase for weeks without anyone being able to tell me: “Roberto, tidy up” .

The story of Roberto Bolle, the efforts, the constancy, his constant pushing beyond the limits of the body and of destiny are the best metaphor of what is happening, of how to face it, of how to never stop throwing the heart over every obstacle , for this reason the protagonist of the first Vanity Fair cartoon could only be him.
“One thing has always impressed me about classical dancers. And it is not about the spectacular evolutions or the most intense interpretations , writes the director Simone Marchetti in his editorial. "What makes me think of their art is the smile they have always printed on their faces while they are on stage, a serene and proud expression even when they take the most difficult steps, the most painful, the most dangerous. They smile. As if nothing had happened. Because the effort, the suffering, the fear must never be seen. The viewer, on the other hand, must look at the art, the character, the history ".

The cartoon "We will dance together again" directed by Francesco Filippini is a new project, a surprise for readers: it is a work created by Mad Entertainment, a jewel of Italian creativity, a production house that includes, in the historic building of " L'oro di Napoli ", a creative factory in which about 40 young creatives work, including directors, screenwriters, designers, animators and dreamers able to give body, color, emotions and words to works that make the hearts of the spectators beat faster the world.

This animated short will be available from December 16 on the Vanity Fair website and social channels. But that's not all: to celebrate Christmas together with all readers and users, Vanity Fair launches an Instagram filter that allows you to play with the covers to become the protagonists of a special greeting card. "What would you like to find under the tree?" is the question posed to friends of the newspaper: actors, singers and celebrities who have told in a video what is the gift, symbolic or not, that they would like to receive at these holidays. Their answers can be found on the weekly's Tik Tok profile.

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Malnutrition, UNICEF launches fundraising campaign – Italian Cuisine

Malnutrition, UNICEF launches fundraising campaign

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UNICEF Italy launches a fundraising campaign with a solidarity number 45525, from November 9 to December 31, 2020, to treat and protect over 190 million malnourished children under the age of 5 worldwide, including 47 million suffering from acute malnutrition.

The pandemic from COVID-19 could worsen this already critical situation: it is estimated that, in the absence of timely intervention, an additional 6.7 million children under the age of 5 could suffer from acute malnutrition during the first year of the pandemic.

To help malnourished children, it is possible to donate through solidarity number 45525 with a simple SMS from your mobile phone or with a landline call:

• 2 euro to 45525 with SMS sent from WINDTRE, TIM, Vodafone, Iliad, PosteMobile, Coop Voce, Tiscali mobile phones;
• 5 euro to 45525 with a call from the fixed network TWT, Convergenze, PosteMobile;
• 5 and 10 euros to 45525 with a call from a fixed network TIM, Vodafone, WINDTRE, Fastweb and
Tiscali.

"To combat malnutrition, UNICEF guarantees simple and low-cost interventions throughout the world, such as milk and therapeutic foods with a high protein content, vitamins and minerals that can restore weight and strength to severely debilitated infants and children. Interventions that can make the difference between life and death. The funds raised will support UNICEF programs to combat child malnutrition in Africa and Asia; part of the funds raised will also be used to help vulnerable families living in our country, particularly affected by the crisis caused by COVID-19 ", declared President of UNICEF Italy Francesco Samengo.

Some examples of what we can do with your donation:

• With € 10 you donate therapy with therapeutic milk for 4 infants suffering from acute malnutrition;
• With € 30 you donate 3 baby scales needed to monitor their growth;
• € 40 provides ready-to-use therapeutic food for an entire 8-week life-saving treatment to a child suffering from acute malnutrition.
• With € 15 you donate 7 packages of 100 ml disinfectant. for healthcare professionals engaged in the fight against COVID-19.

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