Do you know how old the first food processor is? A century! Unbelievable, isn't it? From the first legendary model of H-5 mixer – still a design icon – up to the most sophisticated contemporary food processor, the KitchenAid brand it is woven with the history of non-human "domestic helpers", and in particular with kitchen helpers.
Of course, making bread with the Bible recipe is possible, with home-made sourdough and the dough stage that is worth a session in the gym (and it's really all health, anyway, eh …). But there were those who already in the distant 1908 had thought of giving help and relief to your arms with a heavy kitchen spoon: he was a baker from Ohio, USA. And it was the beginning of the KitchenAid story.
With that image in mind, within 10 years Mr. Herbert Johnson designs a domestic appliance, model H-5 , precisely, and the KitchenAid brand is born. In 1920 the company patented the "Planetary movement" of the food processor. What is it? IS the rotary movement of the whips (normally 3), which thus manage to reach well every corner of the bowl, guaranteeing a homogeneous mixture. Still at the base of this appliance. In 1927 the refined G model was born, beloved by celebrities including the entrepreneur Henry Ford, the actresses Ginger Rogers, Marion Davies and Myrna Loy and the governor of New York Al Smith.
At this point it comes into play the genius of a woman, who buys the company and makes it take off. It is about Josephine Cochrane, which many years ago (in 1886) revolutionized the kitchen world with an ingenious invention. Josephine was wealthy and full of interest, loved to organize dinners and receptions and wanted a machine that washed dishes quickly and without splintering. And so he invented it: the first dishwasher mechanics of history. At first they were used only in large hotels; in 1913 she also patented the machine for domestic use. In 1949, KitchenAid fulfills Cochrane's dream by introducing the iconic KD-10 dishwasher to the market, bringing with it such innovative technology and design that it is still a source of inspiration for designers.
From that moment, the product range began to grow and, in 1986 – the year the first refrigerator was launched – KitchenAid became part of the big family Whirlpool. From 1994 the colors explode: petal pink, sun yellow, sea green, cobalt blue, imperial red, satin chrome, antique copper … They are the bright colors that become the brand's distinctive trait KitchenAid, which in the meantime is expanding its range of small household appliances: blenders, toasters, an espresso coffee machine etc.
A decade ago, in 2008, another key milestone: a full range of products is introduced on the European market built-in solutions which embody the perfect synthesis of iconic design, artisan quality and excellent performance. This line, celebrated and desired by gourmets all over the world, will find its highest expression in 2010 in theinnovative Chef TouchTM system which, for the very first time, allows you to to experiment in a domestic environment the professional technique of vacuum cooking.
Today, a hundred years after that first, legendary appliance, KitchenAid presents one Limited Edition of the Artisan Food Processor (in the cover photo) in an exclusive version Misty Blue, a soft and elegant shade, inspired to the tradition of the brand and to one of the first models introduced on the market. The new Robot also stands out for its flat whip with flexible edge and for a new bowl, highly sought after both in aesthetics and in the use of latest generation materials: a titanium reinforced ceramic able to resist chipping, cracks and stains, as well as being suitable for use in the microwave, in a traditional oven (up to 250 degrees Celsius). A series of unique details, like the logo in retro style and the cover of the hub for accessories decorated to commemorate the centenary, complete the appliance. And, again in honor of the birthday, KitchenAid launches a 29 cm vacuum machine, a new proposal small in size but with great performances. Innovation continues …
Aurora Quinto
March 2019
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