Tag: Jova

Estathé at the Jova Beach Party #CiPiace – Italian Cuisine


Lemon or Peach? This year the fateful question is not just about the taste of Estathé to drink, but also the team to join for beach games!

Where is it? On the most beautiful beaches in Italy that will host the Jova Beach Party, the new Jovanotti summer tour: much more than a concert, a real beach party, where it will be possible to challenge each other in different games thanks to Estathé.

Beach games

After the division into teams, the following will be played: Water Volleyball, water volleyball; Water Run, Tests of balance and resistance on floating carpets, just like the real ninja; Fill the Can, Challenge to fill a giant can with a bucket as quickly as possible; Tug of War, The inevitable tug of war.

Estathé: Special Edition

With all these games, you'll need to cool off! In beach bar of Estathé, created with materials 100% recyclable, you can drink iced tea with lemon and peach with a special design. The can, with graphics dedicated to the Jova Beach Party, is made at 100% with recycled aluminum, material entirely recyclable over and over again.

The attention to the environment that characterizes the Jova Beach Party fits perfectly with the production methods of Estathé, which protect the ecosystems where tea leaves are grown, in the safeguarding people and the environment.

In addition, for each stage it will be realized with CiAl (Aluminum Packaging Consortium) one Ricicletta, special bicycle created with the equivalent of about 800 aluminum 33 cl beverage cans. recycled. Each Recycle will be donated to WWF and auctioned to raise funds.

Plastic waste becomes music at the Jova Beach Party – Italian Cuisine


THE plastic waste resound with new life, thanks to the music of Jovanotti it's at Sammontana, partner of Jova Beach Party. Seventeen concerts around Italy, in the most popular summer locations: the beaches.

Not just a concert with the most beautiful Jovanotti songs, but also a dj set, one party, a playground, a beautiful day at sea, but above all a moment to celebrate the nature and raise awareness to respect for the environment.

The first commandment of the Jova Beach Party is really "respect and defend the beach and the sea". We put it into practice on the Rimini date, urged by the cry to the Revolution di Lorenzo: there is a need to pay more and more attention to sustainability, Really love our planet and get to a totally plastic-free world as soon as possible. It starts from the beaches that host the Jova Beach Party, where you can make the recycling and that they will be carefully cleaned of any waste produced during the concerts. But it doesn't end there.

Positive Sound

In all the stages of the tour it will be possible to buy a 33 laps made with recycled plastic, collected from Italian beaches. From this waste a 3D filament will be obtained to create the disc, on which a song from the concert performed by Jovanotti during the first stage will then be engraved.

A'limited edition of 1000 records, sold online (by clicking here) and delivered at the end of the tour. The proceeds of the sale will be entirely donated to WWF.

The beach, the heat, the summer on … couldn't miss ice cream of course! For the occasion, Sammontana also launched a special edition of the stick Loving, the vanilla and cocoa-free ice cream without milk, customized specifically for the Jova Beach Party.

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