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Raffaello and Panettone: two Italian icons together thanks to Giovanni Cova & C. – Italian Cuisine

Raffaello and Panettone: two Italian icons together thanks to Giovanni Cova & C.


An operation that underlines Giovanni Cova e C.'s sensitivity to art and beauty.

Giovanni Cova & C. is a company sensitive to beauty. For years, in addition to producing panettone, it has supported in different ways the Italian artistic beauty. This year, with the 500th anniversary of the death of Raphael, the most representative painter of the Renaissance, the panettone by Giovanni Cova & C. will have the wrapping depicting two of the most famous paintings by the Urbino painter: the Marriage of the Virgin and The School of Athens.

"For many years we have been close to Italian and Milanese history and culture specifically," he says Andrea Muzzi, CEO of Giovanni Cova & C. «We were the first to invent the hand-wrapped panettone and today it is a widespread method. Ours wants to be a support, a way to give visibility to Italian art. Together with Pinacoteca Ambrosiana and Pinacoteca di Brera, which for the first time are carrying out a project together, we have managed to have the exclusivity of these two images to help their activities. In fact, inside each package you will find free coupons with important discounts for access to museums. The goal is to give visibility to art, especially at a time like this, when beauty can lift the spirit ".

They must have thought of the Greek maxim καλός κἀγαθός, what is beautiful is also good, the artisans of Giovanni Cova & C., who have combined the goodness of their product with the beauty of works of art that the whole world envies us. And Giovanni Cova & C.'s panettone is really good, because it is still made in the traditional way. "We produce with old systems dating back to the 1930s," explains Andrea Muzzi. The most important phases in the production of panettone are artisanal, made with Guffanti machines, which are more than 80 years old and which are no longer found in any company. We are very fond of these machines because they help to give the product exceptional organoleptic qualities. I'm talking about the softness, humidity and elasticity of the dough, which greatly characterizes our quality ".

Giovanni Cova & C. was born in 1930 when two pastry chefs, Agostino Panigada and Giovanni Cova, they opened a confectionery laboratory in Viale Monza, in Milan. To underline the primacy of the "luxury panettone", advertising posters were posted at the time that told in images the story of the wonderful leavened cake, whose logo depicted a showy royal crown, the same one that continues to shine on the brand even today. The company is now headed by the Muzzi family, which this year celebrates the 90th anniversary of its foundation.

Raphael's paintings

The two paintings by Raphael depicted on the panettone packages are kept in the two Milanese art galleries. In reality, it is only kept at the Ambrosiana the preparatory cartoon of the School of Athens, painted in the Stanza della Segnatura in the Vatican, recently restored. Its reproduction includes the GRANCIOCCOLATO® Panettone with chopped hazelnuts. The Classic Panettone, on the other hand, is wrapped with the depiction of the Marriage of the Virgin, a painting that is located inside the Brera Art Gallery. To embellish every single package, a book with a description of the works created by the two Milanese art galleries, proposed together with coupons that can be used for admission to exhibitions, from December 2020 to June 2021, Covid permitting.

"Panettone is the dessert, together with tiramisu, which has managed to make a leap overseas and to be appreciated all over the world, becoming the best ticket of made in ItalySaid Muzzi. "It is a sweet that moves and we want to continue to generate these feelings, with new sensory experiences, linked to art".

Goodness (and beauty) will save us from everything. Even from the pandemic.

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Made in Italy food icons at the MoMA in New York: Fattobene! – Italian Cuisine

Made in Italy food icons at the MoMA in New York: Fattobene!


From the virtual to the real: Made in Italy objects from the Fattobene archive arrive in the United States, on display (and available for purchase) at the prestigious contemporary art museum in New York

The icons of the Made in Italy have earned a place of honor at the MoMA contemporary art museum in New York – and can also be purchased until September 29th. The all-Italian creative genius is celebrated in the Big Apple with a temporary pop-up store with the perfect name (not surprisingly): FATTOBENE. An interesting proposal and in some way expected by lovers of Italian Style from around the world, who here find the everyday objects that have established themselves for their timeless aesthetics. We are not talking about very expensive works of art, but of those tools and products that tell the evolution of Italy through habits, traditions and desires, becoming real cultural symbols. There is no wonder then to find the rolling pin to roll out the pasta or the kitchen apron because the kitchen means culture, a thought always supported by La Cucina Italiana.

FattoBene, much more than a pop up store

The initiative stems from the collaboration with the Fattobene platform, a project born in 2015 from a far-sighted idea of Anna Lagorio, journalist, e Alex Carnevali, photographer. Together, they decided to identify, collect and archive Italian objects that have existed for generations and that have an intrinsic cultural meaning, in addition to a distinctive design. Fattobene is an archive of Italian objects that have existed for generations available for online purchase, as well as a memory catalog.

From the site, the creators of the project tell us: “To find them, we traveled from north to south in search of archetypes of the tradition that time has not scratched and that today are part of our collective imagination. The result is a continuously evolving collection, composed of art deco soaps and popular fabrics, tavern carafes or drinks with ancient names, such as rosolio or ratafià. Each object struck us for different reasons: a unique graphic or design, a curious story or its apparent simplicity (here, even a candle can become a work of art). Many of them are impossible to find outside the region of origin: for this reason, we have decided to create a place where readers can discover the stories. "

Alongside the Zenith stapler, the Coccoina glue or the Martelli toothpaste, the kitchen's objects are numerous – all involuntary containers of memories, flavors and nostalgia attributable to each of us. From the white and blue jar of theAmarena Fabbri, the tower pepper mill Three Swords, lo Saffron Leprotto up to the classic classics like the wooden rolling pin for noodles, the classic striped kitchen towel, the old ravioli machine or the stainless steel egg cup, reproduced by the Fattobene Collection.

From virtual to real

The platform FATTOBENE, the perfect mix of archive and e-commerce, comes to life in the prestigious museum of Soho in New York, where the most important collection of international contemporary art is collected. Here, where you can admire modern artistic treasures such as Andy Warhol's Campbell soups or Frida Kahlo's self-portraits, today you can see and purchase a selection of 150 Made In Italy icons at the boutique design – until September 29th. A journey into memory between the past and the future that Americans like at least as much as Italian cuisine, do we bet?

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