Niko Romito signs the new issue of La Cucina Italiana and becomes our fifth ambassador to promote the candidacy of the Italian culinary tradition to UNESCO as a World Heritage Site
La Cucina Italiana arrives on newsstands on November 3 under the direction of chef Niko Romito, the fifth spokesperson for a campaign – which began in July with Massimo Bottura, continued in August with Davide Oldani, in September with Antonia Klugmann, in October with Carlo Cracco and divided into 6 issues until December – which aims to promote the candidacy of the Italian culinary tradition as an intangible heritage of humanity toUNESCO.
The number directed by Niko Romito has 212 pages and is the record ever for the month of November of the newspaper. Inside, the recipes by the chef from Abruzzo, three Michelin stars (the maximum result recognized by the prestigious French guide) and Italian cuisine is celebrated in its most intimate and domestic expressions. Great dishes, yes, but also the recipe of the donut for the snack, chocolate ideas, a special way to make a perfect toast at home, up to haute cuisine tricks such as pepper glaze. It turns out i producers of the chef, but also extraordinary lands such as Maremma Tuscany. And then two fantastic icing on the cake: Luca Guadagnino, a passionate and very expert food director, twice nominated for an Oscar who signs the cover, a longtime friend of the chef, and the young Gianluca Ginoble of the musical group The flight, from Abruzzo like Niko, unveils his memorable lunch. To write about world heritage and food culture Massimo Montanari, one of the greatest experts in our country in the history of food.
In October, the social profiles of La Cucina Italiana counted 1.8 MY total fan followers, marking a + 16% YOY. The site of the newspaper reaches 4.5 MIO of users.