Tag: director

Cracco director of La Cucina Italiana backstage – Italian Cuisine

Cracco editor for a month of our beloved magazine. With a lot, a lot, of self-irony.

I assure you: when I entered our studios and saw Maurizio Cattelan, in person, who shot the cover of the month of October with Carlo Cracco intent on "ironing" an egg, I said to myself: maybe we really get there at Unesco. A September afternoon: music on set, joyful atmosphere despite Covid restrictions and masks. Cattelan takes it off to photograph because we are few and all at a distance. And then, to get in tune, he cuts out an old (terrible) image of Cracco when he went to the hotel (it is true that some men improve with age) and sticks it on his T-shirt with adhesive tape.

We joked with the mayonnaise, with Carlo Cracco (extremely available) who sprinkled his face like a moisturizer. You can see the photo here and only here for now, then on social media because it is not in the magazine. The pinnacle: if you think that the egg on the chef's nose is a Photoshop effect … nein! Cattelan cut out Carlo's face, and then broke a real egg on it. At the end of the day I found Carlo's photo on my back without even realizing it!

Antonia Klugmann «director for a month of La Cucina Italiana – Italian Cuisine

La Cucina Italiana arrives on newsstands in September with the first female chef director of the magazine, photographed on the cover by a woman and artistically interpreted by a Pakistani artist.

IS Antonia Klugmann, Trieste chef and Michelin star, the "director for a month" chosen by La Cucina Italiana for the September issue, third spokesperson for a campaign – started in July with Massimo Bottura and continued in August with Davide Oldani, and divided into 6 issues up to in December – which wants to promote the candidacy of the Italian culinary tradition as an intangible heritage of humanity to UNESCO. The photo of Monica Vinella's cover was then enriched by the intervention ofPakistani artist Sara Shakeel, which became famous (starting from Instagram) thanks to its installations that embellish the images with virtual diamonds. In this case, he has studded the cobs of corn among which Antonia Klugmann posed with brilliants, symbol of a philosophy as delicate as it is powerful in which cooking is the expression of an intimate and family culture made of territorial roots, in which the element vegetable – from the produce of the fields to the weeds found under the house and transfigured into gourmet ingredients – is dominant. Green is precious, green is the future.

The Trieste chef, who coordinated the number from her restaurant in the countryside of Friuli-Venezia Giulia on the border with Slovenia, ensures that the cooks are not male chauvinists and offers an enlightened vision of the role of women in society, in which they are the studio, preparation and merit are the real tools to achieve the goal of greater diversity. He therefore wanted to include talented women and men in the September issue. Including the new African American protagonists of the wine world, such as (surprisingly) the queen of soul and hip hop Mary J. Blige, who created her own label in collaboration with a Friulian producer.

There are many initiatives that will animate the social profiles of La Cucina Italiana in September, with direct and interviews on Instagram with Antonia Klugmann, Sara Shakeel and with chefs, influencers and personalities also linked to the green theme. In addition, on the Tik Tok profile of La Cucina Italiana it will be possible to follow special recipes with seasonal ingredients.

The website of La Cucina Italiana has 3.6 million users with a + 6% MoM and a + 7% YoY, with an average user for 2020 which is 4.5 million compared to an average of 3.9 million in 2019, with a 15% increase. The overall social fanbase of the profiles of La Cucina Italiana and La Scuola de La Cucina Italiana reaches 1.8 MIO (1.820.147) with a YoY growth of + 16%.

Vanity Fair returns to Ebay with the auction of 50 copies by the director Sorrentino – Italian Cuisine

After the success of the first auction dedicated to the number Italy, we are "Vanity Fair returns to Ebay with 50 special copies of the number directed by Paolo Sorrentino signed by the great director. The proceeds will be donated to the solidarity campaign promoted by the LAPS foundation in support of the Italian Red Cross committed to dealing with the COVID-19 emergency

After the success of the first auction dedicated to the number "Italy is us" with the cover created by Francesco Vezzoli, starting today, 50 numbered hardcover copies of the Vanity Fair issue directed by Oscar winner Paolo Sorrentino will be auctioned on eBay.it. As for the previous auction, the proceeds will be donated to the solidarity campaign promoted by the LAPS Foundation in support of the Italian Red Cross committed to dealing with the covid-19 emergency through the distribution of vouchers to the most needy families.
In this new auction the Vanity Fair issue directed by Paolo Sorrentino will instead be the protagonist. In the hands of the director, the newspaper becomes a screenplay, a film that writes a stellar cast of actors, artists and personalities as writers. The project is inspired by La Grande Bellezza, the director's masterpiece awarded by the Academy Award in 2014, and is developed following an innovative multimedia operation, halfway between cinema and publishing. First of all the cover, a flock of pink flamingos photographed at night on the Spanish Steps in Rome by Alex Majoli with Paolo Sorrentino: an iconic and surreal vision that announces "Phase 4", a dreamlike but programmatic moment to think about the future after the lockdown and the first attempts to restart. Everyone is called to imagine their own Phase 4. For Sorrentino, this phase coincides with the myth of the Great Italian Beauty, treasure and opportunity, an ocean of excellence to look at and from which to draw any hypothesis of rebirth.
Through the online auction on 10 to 24 June, it will be possible to win one of the 50 copies of the special edition signed by Paolo Sorrentino *. A collector's number that sees the contribution of characters from fashion, music, art and the international star system: Alessandro Michele, Achille Lauro, Marina Abramović, Isabella Rossellini, Sharon Stone, Jennifer Lawrence, Willem Dafoe, Christoph Waltz, Jude Law, Wes Anderson, Jane Fonda, John Malkovich, Rachel Weisz and Woody Harrelson.
In addition, until June 17, 50 numbered hardcover copies of the Vanity Fair number dedicated to the Connections which saw the involvement of Jean René are also auctioned on https://www.ebay.it/b/Aste-VanityFair/bn_7117166950 , aka JR **. The photographer and street artist – among the most famous in the world for his works in metropolitan contexts – on the night of Sunday 3 May he created a new installation on a wall in a Paris neighborhood exclusively for the cover of the magazine. The work reworks one of the best known masterpieces in the history of art, the Creation of Adam, the most iconic fresco in the Sistine Chapel by Michelangelo Buonarroti. What was the figure of Adam in the original work, in the reinterpretation of JR has been replaced by a girl who is in front of God, both with their arms outstretched for a moment before touching each other. The image of JR's work has become the cover of the issue dedicated to connections.
eBay, one of the largest and most dynamic online marketplaces in the world, has decided to marry the project because it has always been committed to supporting the Italian community and supporting local SMEs. In the context of the Coronavirus emergency, the company's commitment has further intensified. eBay today supports several national realities engaged in the front line in the fight against Covid and is helping small and medium-sized enterprises to react to the crisis due to forced lockdown thanks to eCommerce.
In addition, eBay remains at the forefront in promoting charity actions, an element that has always been part of the company's DNA. There are many solidarity initiatives that the marketplace puts in place all over the world, with a view to social responsibility towards the community and the environment: in Italy personalities such as Sting, Fedez and Michelle Hunziker have collaborated with eBay, supporting projects for ONLUS and Foundations such as Legambiente, Emergency or AIRC. Through the eBay for Charity program, a real accelerator of good actions thanks to which the proceeds of auctions, items offered for charity or donations from numerous charities or celebrities are destined for those who need it most, from 2003 to today eBay has raised over a billion dollars.
The "Never give up" campaign was created by the Independent Ideas agency.