Tag: cork

cork stopper and screw cap. An (even) emotional issue – Italian Cuisine

cork stopper and screw cap. An (even) emotional issue


This was revealed by research conducted by the Neuromarketing Research Center "Behavior and Brain LabIulm": the cork stopper continues to be psychologically linked to a higher quality wine. Let's see why

Imagine a candlelit dinner. Close your eyes and listen to the sound of Cork which is extracted little by little from the neck of the bottle, while the wine begins to gurgle gurgling in the glasses, without haste, waiting for a romantic toast. Now close your eyes, and try to visualize the same scene without that cork. With a wine from the screw capin short, of those that simply open with a pressure and a rotation of the hand. The detail may not seem relevant, but the atmosphere would be completely different. And so, apparently, also the perception of the taste and prestige of the wine itself.

Cork and wine quality: the test

This is emphasized by a study carried out by Neuromarketing Research Center "Behavior and Brain LabIulm" of Milan on behalf of APCOR, the Portuguese Association that brings together the cork producers. The objective of the survey was to evaluate the role of the cork in the perception of the bottle that is about to open and taste, in an attempt to understand whether (and how much) the presence of a cork can actually suggest greater product quality. To do this, the Milanese university has selected a sample of 32 people aged between 20 and 65, with different professions, educational qualifications, incomes and wine consumption habits.

First he was made to listen to them simply noise a cork stopper that is extracted and a screw cap that is removed from the bottle. Both the encephalogram performed during the test and the questionnaire presented after the experiment confirmed that the cork was able to arouse more positive feelings. Even before the tasting, in short. The second phase, on the other hand, also concerned the tasting. The people involved were shown opening two bottles, one with a screw cap and one with a cork: although both contained the exact same wine, the encephalogram revealed that that contained in the bottle with cork stopper was generally more appreciated. At least on a purely emotional level.

The cap, an important choice

"This confirms that the perception of the value and quality of a wine is also influenced by the cork it presents", he underlines Carlos Veloso dos Santos, general manager of Amorim Italia. "It will be for the gesture, it will be for the noise, it will be because for us Italians wine is still a product strongly linked to tradition and culture. Of course, then we should talk about oxygenation and properties that the cork stopper can guarantee and even transmit to certain types of wine, effectively improving its characteristics, but it would be a completely different matter. What LabIulm research has shown is that cork is still closely linked, even on a psychological level, to premium wine segment. What in our country continues to grow year after year, in short: this must make us think, for example, who in wine companies is involved in wine packaging. Because to better communicate its product to consumers will have to choose the bottle, the label and, of course, the most suitable cap .

Incoming search terms:

The curious (and surprising) story of the cork – Italian Cuisine

167358


Twenty years ago they had given it for goner: it was said that the invention of the synthetic cap, in 1999, would soon make it obsolete and useless. Today not just the cap of cork continues to live and a thrive (we find it on 12 billion bottles of 0.75 cl wine, or almost 2/3 of all those produced in the world), but in prospect it risks being swept up from his own success. The increase in consumption of wine (and the forecasts of a further boom thanks above all to the countries that are discovering it now, like the China he United States) carries the real risk of not having enough tappcork for everyone. This is why the sector of the cork is investing to increase the production, on the one hand developing innovations that improve the productivity (for example by reducing the time between crops) and on the other by setting up new ones cork. A policy that is good forenvironmentbecause cork oaks are exceptional: they absorb the anhydride carbon, make the land more manufacturing, they fight desertification, and act as a barrier fire. Even the cork industry is one of the most sustainable: takes care of the forests for decades (the first harvest takes place after 25 years), makes products recyclable and of the collected cork, do not throw anything away. And even less throw when the guaranteed cap without it will become common smell of cap. Incredible, right? Here's what I discovered during a travel among the cork trees of the Portugal of the group Amorim, which works a third of the world production of this material natural and that in 2017 has sold well 5.4 billion caps cork. Something like 25 million of caps a day!

167358 A sustainable cultivation
The cork oak is a plant of few pretensions. It grows on land poor (eg dry or sandy), requires little water and a warm climate. So, it is definitely Mediterranean. And indeed it is found in 2.2 million of hectares in the range from the Iberian peninsula to the Croatia, passing through Italy andAfrica Northern. Today the most important country is the Portugal, which supplies half of all the cork produced in the world. Italy, on the other hand, stops at 3.1% world production, with a product destined for other uses (for example the white one that grows in Sardinia it is used for the cigarette paper). Of course, get a good one cork it's not easy: it takes time, patience and care. And multi-year investments: cork oaks live up to 200 years (the oldest is in Portugal and is 234 years old) but they need 25 years to give the first "collected". And from a cut of the bark the tree (the so-called decortic) to the next one must wait for others nine years. Entering a cork oak, between May and July, when the sap emerges between the stem of the plant and its bark, see workers intent on "Bared" the oaks with their particular axes from edges rounded: first the bark and then the take off with a decisive blow, possibly whole. It seems an operation aggressive but in reality it is good for oaks: in fact, removing only the superficial part of the bark, the sap regenerates and the bark is reformed in a way natural. And calmly.

167370 A raw material with two sexes
What do the nativity scenes have to do with it? Naples with the Champagne Dom Perignon (the first to use cork stoppers in the 17th century)? They are made of the same material, cork, but "different" for quality. For the cribs we use the "Virgin cork", that is the one obtained from the first harvest of a plant. The first two "extractions", (the "male cork"), dark, hard and irregular, is used as insulating thermal and acoustic in buildings, but also under the fields of football, in the bathrooms and even in the ships space of the Nasa. It is when the third harvest arrives, that is afterwards 43 years, which is obtained the "cork female reproduction ": clear, often and regular. And, therefore, suitable to be transformed into perfect caps to protect the wine because they are waterproof, elastic and able to leave it to breathe. The processing is precise: the "sticks" of cork are first made to boil, then vaporize about 110 degrees and finally dried. So, beautiful clean, sanitized and flattened, are selected according to quality (for example, width and presence of defects, such as holes or stains). And only from the most "mashed potato" the caps are obtained One-piece. After a passage under one laser scanner, in which those that do not meet the quality standards are removed, the caps come washed, lubricated (so that they enter and exit easily from the neck of the bottles) and custom with the brands and images of the individual manufacturers of wine.

167373 A four-sided production
Probably you never noticed, but the caps cork they are not all the same. And it is not just about form but also about composition. The caps obtained from a piece full of cork (the so-called "Natural caps") are a minority: only the 30% of the collected cork has the characteristics necessary to make them. This is why i more expensive (and prestigious) and are mainly used for wines reserve and for those aged in the bottle. The rest 70% of cork is used for the production of technical caps: they are obtained agglomerating pieces of cork and are crowned by two floppy disks of natural cork. They are ideal for wines fruity is Young people. Instead for the Champagne and the sparkling wine (and for all sparkling or sparkling wines, but also for beer and cider) serve caps Special, able to withstand the pressure of carbon dioxide "bubbles". These caps are made from an agglomeration of cork and hill, cooked and covered at both ends by one washer of natural cork, and are characterized by the form a mushroom and from a larger diameter. The cellars very attentive to the image and the producers of spirit and distillates (whose bottles are opened and closed several times) prefer the stoppers covered from a capsule (also in precious materials, such as ceramics, wood or metal), which are very distinctive and of design, and take care of the color of the cap: in fact there are different types of wash that allow you to get different colors, a bit 'as it happens with maquillage. And every wine has its own "color"Of cap.

167364 A zero waste supply chain
That of the cap technical it was a brilliant invention because it allowed us to use everything that we did collects in cork and get a product more cheap and more suited to the demands of the current market, where the 90% of wines is consumed within a year of production. Innovation in this sector continues today. For example, in the last 15 years Amorim has invested 150 million euros in research and has managed to produce the "Zero cap", which is guaranteed fragrance free of cap. First he developed an analysis technology to identify the molecule that causes it (it's the tCA and it derives from the metabolism of a mushroom that can develop at the base of the tree) and the way it is develops (especially when it comes in contact with chlorine) and then has developed a method productive to eliminate this risk. By 2020 the Tca will be definitive eliminated. And then, smell of cork, adieu!

167361 A "double life" product
Not that the cork have nothing to hide; her "Second life" it is due to the fact that every cap can be recovered and recycled. Yet every year in Italy 800 million corks are thrown away. To recover them Amorim has started the project since 2010 Ethical, with which it has recovered over 400 tons of cork thanks to the help of approx 40 Onlus that collect them through the 6 thousand boxes Ethical set up throughout Italy at premises, companies and associations, but also during events, perhaps to recover the caps toast. Amorim buys from the non-profit organizations these used caps ground and turned into granules for the green building. The cork granulate is then used to produce other products intended to the automobile industry or aerospace.

Manuela Soressi
November 2018

DISCOVER SALE & PEPE COOKING COURSES

Proudly powered by WordPress

By continuing to use the site, you agree to the use of cookies. Click here to read more information about data collection for ads personalisation

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Read more about data collection for ads personalisation our in our Cookies Policy page

Close